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Interpretations of Luxury - Exploring the Consumer Perspective
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Bester Preis: Fr. 99.20 (€ 101.49)¹ (vom 01.10.2017)Interpretations of Luxury
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, Springer Shop, gebundenes Buch, neu.
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Hard cover.
Interpretations of Luxury - Exploring the Consumer Perspective
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, Springer-Verlag Gmbh, gebundenes Buch, neu.
Interpretations of Luxury: Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term `luxury` in today`s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Englisch, Buch.
Interpretations of Luxury
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, Springer, Berlin; Springer International Publishing, gebundenes Buch, neu.
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ´luxury´ in today´s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ´luxury´ in today´s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Sofort lieferbar Lieferzeit 1-2 Werktage.
Gebr. - Interpretations of Luxury: Exploring the Consumer Perspective (Palgrave Advances in Luxury) (2018)
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Interpretations of Luxury - Exploring the Consumer Perspective
ISBN: 9783319608709 bzw. 3319608703, in Deutsch, Palgrave Macmillan, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Interpretations of Luxury - Exploring the Consumer Perspective
ISBN: 9783319608709 bzw. 3319608703, in Deutsch, Springer International Publishing, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Interpretations of Luxury (2017)
ISBN: 9783319608709 bzw. 3319608703, in Deutsch, Palgrave Macmillan, Palgrave Macmillan, Palgrave Macmillan, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Interpretations of Luxury: Exploring the Consumer Perspective (Palgrave Advances in Luxury) (2017)
ISBN: 9783319608693 bzw. 331960869X, in Englisch, 178 Seiten, Palgrave Macmillan, gebundenes Buch, neu, Erstausgabe.
Von Händler/Antiquariat, Amazon.de.
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Interpretations of Luxury als eBook Download von
ISBN: 9783319608709 bzw. 3319608703, in Deutsch, Springer-Verlag GmbH, neu, E-Book.
Interpretations of Luxury (2017)
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen