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Aus dem Archiv:
9780520951631 - Mara Einstein: Compassion, Inc. How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help - Buch

Mara Einstein (?):

Compassion, Inc. How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (2012) (?)

Lieferung erfolgt aus/von: NiederlandeBuch ist in englischer SpracheNeuware, neues BuchEBook, E-Book, elektronisches Buch
ISBN:

9780520951631 (?) bzw. 0520951638

, in Englisch, University Of California, neu, E-Book
Direct beschikbaar
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex prob... Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 1.20 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van de pagina's is niet toegestaan;Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 0520951638;ISBN13: 9780520951631; Engels | Ebook | 2012
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Kategorie: School en studie, Sociale wetenschappen, Sociologie
Daten vom 12.06.2016 02:56h
ISBN (andere Schreibweisen): 0-520-95163-8, 978-0-520-95163-1
Aus dem Archiv:
9780520951631 - Mara Einstein: Compassion, Inc. - Buch

Mara Einstein (?):

Compassion, Inc. (?)

Lieferung erfolgt aus/von: SchweizBuch ist in deutscher SpracheNeuware, neues BuchEBook, E-Book, elektronisches Buch
ISBN:

9780520951631 (?) bzw. 0520951638

, in Deutsch, University of California Press, Vereinigte Staaten von Amerika, neu, E-Book
zzgl. Versandkosten, Sofort per Download lieferbar
How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help, Pink ribbons, red dresses, and greenwashingAmerican corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Kategorie: eBooks / Fremdsprachige eBooks / Englische eBooks / Sach- & Fachthemen
Schlüsselwörter: eBooks
Daten vom 12.06.2016 02:56h
ISBN (andere Schreibweisen): 0-520-95163-8, 978-0-520-95163-1

9780520951631

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