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100%: Steven Heller, George Lois, Jessica Helfand, Preface: Armin Hofmann: Paul Rand (Ancien prix éditeur : 59, 95 euros) (ISBN: 9780714858159) 1999, Erstausgabe, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
100%: Heller, Stephen and Jessica Helfand: Paul Rand (ISBN: 9780714837987) 1999, Erstausgabe, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
100%: Heller, Steven / Hofmann, Armin / Lois, George: Paul Rand (ISBN: 9780714839943) in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
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Bester Preis: Fr. 22.59 (€ 23.11)¹ (vom 16.01.2017)1
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Paul Rand (1999)
~EN HC USISBN: 9780714837987 bzw. 0714837989, vermutlich in Englisch, Phaidon, gebundenes Buch, gebraucht, guter Zustand.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: CHE.
Von Händler/Antiquariat, Mullen Books, Inc. ABAA / ILAB.
London: Phaidon, 1999. Hardcover. G+ ex-museum library copy with stamps and a barcode sticker, light bumping and corner/edge wear, missing dust jacket.. Orange boards with black and orange stamped lettering. 255 pp. Color and BW illustrations. "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.
Von Händler/Antiquariat, Mullen Books, Inc. ABAA / ILAB.
London: Phaidon, 1999. Hardcover. G+ ex-museum library copy with stamps and a barcode sticker, light bumping and corner/edge wear, missing dust jacket.. Orange boards with black and orange stamped lettering. 255 pp. Color and BW illustrations. "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.
2
Paul Rand (1999)
~EN HC USISBN: 9780714837987 bzw. 0714837989, vermutlich in Englisch, Phaidon, London, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, Mullen Books, ABAA [4572], Marietta, PA, U.S.A.
Orange boards with black and orange stamped lettering. 255 pp. Color and BW illustrations. "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket. G+ ex-museum library copy with stamps and a barcode sticker, light bumping and corner/edge wear, missing dust jacket. Books.
Orange boards with black and orange stamped lettering. 255 pp. Color and BW illustrations. "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket. G+ ex-museum library copy with stamps and a barcode sticker, light bumping and corner/edge wear, missing dust jacket. Books.
3
PAUL RAND (1999)
EN HC FEISBN: 9780714837987 bzw. 0714837989, in Englisch, Phaidon Press, (London, gebundenes Buch, Erstausgabe, mit Einband.
Von Händler/Antiquariat, Oak Knoll Books, ABAA, ILAB [6456], NEW CASTLE, DE, U.S.A.
4to. cloth, dust jacket. 255+(1) pages. First edition. This meticulously researched and detailed survey, made with access to Rand's studio archive, is the first complete retrospective of his work, spanning almost seven decades of design history. Paul Rand (1914-1996) was a pioneering firgure in American graphic design as an art director, teacher, and design consultant to companies such as IBM and UPS. Foreword by Armin Hoffmann. Profusely illustrated. Well preserved copy.
4to. cloth, dust jacket. 255+(1) pages. First edition. This meticulously researched and detailed survey, made with access to Rand's studio archive, is the first complete retrospective of his work, spanning almost seven decades of design history. Paul Rand (1914-1996) was a pioneering firgure in American graphic design as an art director, teacher, and design consultant to companies such as IBM and UPS. Foreword by Armin Hoffmann. Profusely illustrated. Well preserved copy.
4
Paul Rand (1999)
FR PB US FEISBN: 9780714858159 bzw. 0714858153, in Französisch, 256 Seiten, Phaidon Press Ltd. Taschenbuch, gebraucht, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Serendipity UnLtd.
From the Publisher: Paul Rand (1914-1996), by Steven Heller with texts by Armin Hofmann, George Lois and Jessica Helfand. A definitive study of the pioneering figure in American graphic design. First published retrospective on American designer Paul Rand, a major influence in the field of graphics and visual communication. Rand was an art director, teacher, writer and design consultant to major companies, including IBM, Olivetti and Ford. Foreword by distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University. A meticulous and detailed survey, organized by medium to explore the full range of Rand's advertising, publishing and corporate identity work. More than 400 illustrations from the Rand archive, including logos, posters, book design and unseen work. ABOUT THE AUTHOR(S) Steven Heller is an American art director, journalist, critic, author, and editor.He is author and co-author of more than eighty titles on the history of illustration, typography, and many subjects related to graphic design. Armin Hofmann is one of Switzerland's foremost graphic designers who taught with Rand at Yale and at the Brissago Summer School. George Lois, wunderkind of American advertising, says he owes everything to Rand. In his own right, Lois is the first among equals in the creative revolution in US advertising - he was responsible for the original VW campaign - and no more eminent figure exists in the field. He is author of The Art of Advertising and his most recent book What's the Big Idea? (1991) was widely acclaimed. Jessica Helfand, a former Rand student at Yale, is the new-media columnist for Eye magazine and writes regularly for i-D, Print and the AIGA Journal on design issues. She runs a design studio devoted to new media and is a highly respected writer. Paperback, Ausgabe: 1st, Label: Phaidon Press Ltd. Phaidon Press Ltd. Produktgruppe: Book, Publiziert: 1999, Studio: Phaidon Press Ltd.
Von Händler/Antiquariat, Serendipity UnLtd.
From the Publisher: Paul Rand (1914-1996), by Steven Heller with texts by Armin Hofmann, George Lois and Jessica Helfand. A definitive study of the pioneering figure in American graphic design. First published retrospective on American designer Paul Rand, a major influence in the field of graphics and visual communication. Rand was an art director, teacher, writer and design consultant to major companies, including IBM, Olivetti and Ford. Foreword by distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University. A meticulous and detailed survey, organized by medium to explore the full range of Rand's advertising, publishing and corporate identity work. More than 400 illustrations from the Rand archive, including logos, posters, book design and unseen work. ABOUT THE AUTHOR(S) Steven Heller is an American art director, journalist, critic, author, and editor.He is author and co-author of more than eighty titles on the history of illustration, typography, and many subjects related to graphic design. Armin Hofmann is one of Switzerland's foremost graphic designers who taught with Rand at Yale and at the Brissago Summer School. George Lois, wunderkind of American advertising, says he owes everything to Rand. In his own right, Lois is the first among equals in the creative revolution in US advertising - he was responsible for the original VW campaign - and no more eminent figure exists in the field. He is author of The Art of Advertising and his most recent book What's the Big Idea? (1991) was widely acclaimed. Jessica Helfand, a former Rand student at Yale, is the new-media columnist for Eye magazine and writes regularly for i-D, Print and the AIGA Journal on design issues. She runs a design studio devoted to new media and is a highly respected writer. Paperback, Ausgabe: 1st, Label: Phaidon Press Ltd. Phaidon Press Ltd. Produktgruppe: Book, Publiziert: 1999, Studio: Phaidon Press Ltd.
5
Paul Rand (1999)
FR PB NW FEISBN: 9780714858159 bzw. 0714858153, in Französisch, 256 Seiten, Phaidon Press Ltd. Taschenbuch, neu, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 2-3 business days.
Von Händler/Antiquariat, BRILANTI BOOKS.
From the Publisher: Paul Rand (1914-1996), by Steven Heller with texts by Armin Hofmann, George Lois and Jessica Helfand. A definitive study of the pioneering figure in American graphic design. First published retrospective on American designer Paul Rand, a major influence in the field of graphics and visual communication. Rand was an art director, teacher, writer and design consultant to major companies, including IBM, Olivetti and Ford. Foreword by distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University. A meticulous and detailed survey, organized by medium to explore the full range of Rand's advertising, publishing and corporate identity work. More than 400 illustrations from the Rand archive, including logos, posters, book design and unseen work. ABOUT THE AUTHOR(S) Steven Heller is an American art director, journalist, critic, author, and editor.He is author and co-author of more than eighty titles on the history of illustration, typography, and many subjects related to graphic design. Armin Hofmann is one of Switzerland's foremost graphic designers who taught with Rand at Yale and at the Brissago Summer School. George Lois, wunderkind of American advertising, says he owes everything to Rand. In his own right, Lois is the first among equals in the creative revolution in US advertising - he was responsible for the original VW campaign - and no more eminent figure exists in the field. He is author of The Art of Advertising and his most recent book What's the Big Idea? (1991) was widely acclaimed. Jessica Helfand, a former Rand student at Yale, is the new-media columnist for Eye magazine and writes regularly for i-D, Print and the AIGA Journal on design issues. She runs a design studio devoted to new media and is a highly respected writer. Paperback, Ausgabe: 1st, Label: Phaidon Press Ltd. Phaidon Press Ltd. Produktgruppe: Book, Publiziert: 1999, Studio: Phaidon Press Ltd.
Von Händler/Antiquariat, BRILANTI BOOKS.
From the Publisher: Paul Rand (1914-1996), by Steven Heller with texts by Armin Hofmann, George Lois and Jessica Helfand. A definitive study of the pioneering figure in American graphic design. First published retrospective on American designer Paul Rand, a major influence in the field of graphics and visual communication. Rand was an art director, teacher, writer and design consultant to major companies, including IBM, Olivetti and Ford. Foreword by distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University. A meticulous and detailed survey, organized by medium to explore the full range of Rand's advertising, publishing and corporate identity work. More than 400 illustrations from the Rand archive, including logos, posters, book design and unseen work. ABOUT THE AUTHOR(S) Steven Heller is an American art director, journalist, critic, author, and editor.He is author and co-author of more than eighty titles on the history of illustration, typography, and many subjects related to graphic design. Armin Hofmann is one of Switzerland's foremost graphic designers who taught with Rand at Yale and at the Brissago Summer School. George Lois, wunderkind of American advertising, says he owes everything to Rand. In his own right, Lois is the first among equals in the creative revolution in US advertising - he was responsible for the original VW campaign - and no more eminent figure exists in the field. He is author of The Art of Advertising and his most recent book What's the Big Idea? (1991) was widely acclaimed. Jessica Helfand, a former Rand student at Yale, is the new-media columnist for Eye magazine and writes regularly for i-D, Print and the AIGA Journal on design issues. She runs a design studio devoted to new media and is a highly respected writer. Paperback, Ausgabe: 1st, Label: Phaidon Press Ltd. Phaidon Press Ltd. Produktgruppe: Book, Publiziert: 1999, Studio: Phaidon Press Ltd.
6
Symbolbild
Paul Rand (1999)
EN HC US FEISBN: 9780714837987 bzw. 0714837989, in Englisch, Phaidon, London, gebundenes Buch, gebraucht, Erstausgabe, mit Einband.
Von Händler/Antiquariat, Argosy Book Store, ABAA, ILAB [1597], New York, NY, U.S.A.
Foreword by Armin Hofmann, Introduction by George Lois, Essay by Jessica Helfand. Profusely illustrated throughout, much in color. 255 pages. Square 4to, orange boards, d.w. (a bit faded along spine). London: Phaidon, 1999. First edition. A fine copy in a near fine dust wrapper.
Foreword by Armin Hofmann, Introduction by George Lois, Essay by Jessica Helfand. Profusely illustrated throughout, much in color. 255 pages. Square 4to, orange boards, d.w. (a bit faded along spine). London: Phaidon, 1999. First edition. A fine copy in a near fine dust wrapper.
7
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Paul Rand
EN NWISBN: 9780714839943 bzw. 0714839949, in Englisch, Phaidon Press, neu.
Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
Steven Heller, Books, Paul Rand, IBM, UPS, ABC. If these acronyms ring a bell, their ubiquitous logos springing instantly to mind, then you know the work of Paul Rand (1914-1996), the Picasso of Graphic Design. A pioneer in the field of visual communication, Rand developed a fresh and individual design language drawn from European art movements including Russian constructivism, de Stijl, and the Bauhaus. His career as an art director, teacher, writer, and design consultant to major corporations spanned almost seven decades. Rand arguably got his start at the tender of 3 when he first began to secretly copy pictures of the attractive Palmolive models pictured in advertising displays in his father's grocery store in Brooklyn, New York. He later modeled his aesthetic on avant-garde artists like Paul Klee, El Lissitzky, and architect Le Corbusier, each of whom advocated a timeless spirit in design. Rand began his career in an era when working by hand was a given, a reality that would change before his eyes as the mass media, entertainment, and consumer industries were revolutionized by increasingly technical equipment, and ultimately the computer.Steven Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand's powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects. Eminent designer Armin Hofmann writes the forward, and the introduction is penned by advertising legend George Lois, who writes, The constant concern of the scholarly and humanistic Paul Rand was to create images that snared people's eyes, penetrated their minds, warmed their hearts and made them act. Appropriately, the designers of this large, bold, beautifully designed book seem well versed in Randism themselves, creating a gorgeous tribute to this quintessential artist's artist. Rand's uncanny ability to inject wit and whimsy into the corporate vocabulary is echoed here, for example, in an enlarged reproduction of an opened children's book whose spine is aligned with that of the actual book held by the reader, creating a playful trompe l'oeil effect. At 255 pages, with a staggering 452 illustrations (over 300 in color), this book is a delightful and inspiring must-have. --A.C. Smith.
Steven Heller, Books, Paul Rand, IBM, UPS, ABC. If these acronyms ring a bell, their ubiquitous logos springing instantly to mind, then you know the work of Paul Rand (1914-1996), the Picasso of Graphic Design. A pioneer in the field of visual communication, Rand developed a fresh and individual design language drawn from European art movements including Russian constructivism, de Stijl, and the Bauhaus. His career as an art director, teacher, writer, and design consultant to major corporations spanned almost seven decades. Rand arguably got his start at the tender of 3 when he first began to secretly copy pictures of the attractive Palmolive models pictured in advertising displays in his father's grocery store in Brooklyn, New York. He later modeled his aesthetic on avant-garde artists like Paul Klee, El Lissitzky, and architect Le Corbusier, each of whom advocated a timeless spirit in design. Rand began his career in an era when working by hand was a given, a reality that would change before his eyes as the mass media, entertainment, and consumer industries were revolutionized by increasingly technical equipment, and ultimately the computer.Steven Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand's powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects. Eminent designer Armin Hofmann writes the forward, and the introduction is penned by advertising legend George Lois, who writes, The constant concern of the scholarly and humanistic Paul Rand was to create images that snared people's eyes, penetrated their minds, warmed their hearts and made them act. Appropriately, the designers of this large, bold, beautifully designed book seem well versed in Randism themselves, creating a gorgeous tribute to this quintessential artist's artist. Rand's uncanny ability to inject wit and whimsy into the corporate vocabulary is echoed here, for example, in an enlarged reproduction of an opened children's book whose spine is aligned with that of the actual book held by the reader, creating a playful trompe l'oeil effect. At 255 pages, with a staggering 452 illustrations (over 300 in color), this book is a delightful and inspiring must-have. --A.C. Smith.
8
Symbolbild
Paul Rand
ENISBN: 9780714837987 bzw. 0714837989, in Englisch, Phaidon Press.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Paul Rand Heller, Steven / Helfand, Jessica / Lois, George, Paul Rand (1914-1996) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach to design, he drew on the ideas of European avant-garde art movements and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed an enthusiastic and committed following. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. Armin Hofmann, the eminent Swiss graphic designer and educator, contributes a foreword reflecting on Rand's importance in the creation of a new visual culture. George Lois, one of the most inventive figures in advertising and a follower of Rand, writes an inspiring introduction. Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.
Paul Rand Heller, Steven / Helfand, Jessica / Lois, George, Paul Rand (1914-1996) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach to design, he drew on the ideas of European avant-garde art movements and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed an enthusiastic and committed following. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. Armin Hofmann, the eminent Swiss graphic designer and educator, contributes a foreword reflecting on Rand's importance in the creation of a new visual culture. George Lois, one of the most inventive figures in advertising and a follower of Rand, writes an inspiring introduction. Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.
9
Paul Rand (1999)
EN HC USISBN: 9780714837987 bzw. 0714837989, in Englisch, 255 Seiten, Phaidon Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, owlsbooks.
Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work. Hardcover, Ausgabe: First, Label: Phaidon Press, Phaidon Press, Produktgruppe: Book, Publiziert: 1999-05, Studio: Phaidon Press, Verkaufsrang: 2305219.
Von Händler/Antiquariat, owlsbooks.
Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work. Hardcover, Ausgabe: First, Label: Phaidon Press, Phaidon Press, Produktgruppe: Book, Publiziert: 1999-05, Studio: Phaidon Press, Verkaufsrang: 2305219.
10
Paul Rand (1999)
EN HC NWISBN: 9780714837987 bzw. 0714837989, in Englisch, 255 Seiten, Phaidon Press, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Wisepenny.
Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work. Hardcover, Ausgabe: First, Label: Phaidon Press, Phaidon Press, Produktgruppe: Book, Publiziert: 1999-05, Studio: Phaidon Press, Verkaufsrang: 2305219.
Von Händler/Antiquariat, Wisepenny.
Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work. Hardcover, Ausgabe: First, Label: Phaidon Press, Phaidon Press, Produktgruppe: Book, Publiziert: 1999-05, Studio: Phaidon Press, Verkaufsrang: 2305219.
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