Product Placement in Hollywood and Egyptian Films als von
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Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Buchhandlung - Bides GbR, [4124740].
Neuware - Products have been placed in films since the appearance of Sunlight soap in a 1896 film. However, in-film placement has started to gain much traction in recent decades due to technological advances, such as the internet, Digital Video Recorders, and over-the-top providers that have been lessening the impact of traditional marketing. Product placement expenses in the American media have risen from 190 million in 1974 to around 3.5 billion in 2004 (Lehu, 2007). The practice is also existent in major regional film centers such as Bollywood, Korea, and Egypt. This study examined the in-film placement trends in Hollywood and Egypt through a quantitative content analysis of the top earning films between 2010 and 2013. Results show that the average number of placements was 35.30 and 27.65 per Hollywood and Egyptian films respectively. The practice was aligned in both in terms of modality, product category, scene setting, and character association. - Besorgungstitel - vorauss. Lieferzeit 3-5 Tage. 02.06.2017, Taschenbuch, Neuware, 220x150x7 mm, 201g, 124, Internationaler Versand, offene Rechnung (Vorkasse vorbehalten), PayPal, Kreditkarte, Banküberweisung.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: Noor Publishing | Products have been placed in films since the appearance of Sunlight soap in a 1896 film. However, in-film placement has started to gain much traction in recent decades due to technological advances, such as the internet, Digital Video Recorders, and over-the-top providers that have been lessening the impact of traditional marketing. Product placement expenses in the American media have risen from $190 million in 1974 to around $3.5 billion in 2004 (Lehu, 2007). The practice is also existent in major regional film centers such as Bollywood, Korea, and Egypt. This study examined the in-film placement trends in Hollywood and Egypt through a quantitative content analysis of the top earning films between 2010 and 2013. Results show that the average number of placements was 35.30 and 27.65 per Hollywood and Egyptian films respectively. The practice was aligned in both in terms of modality, product category, scene setting, and character association. | Format: Paperback | Language/Sprache: english | 124 pp.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Neuware - Products have been placed in films since the appearance of Sunlight soap in a 1896 film. However, in-film placement has started to gain much traction in recent decades due to technological advances, such as the internet, Digital Video Recorders, and over-the-top providers that have been lessening the impact of traditional marketing. Product placement expenses in the American media have risen from $190 million in 1974 to around $3.5 billion in 2004 (Lehu, 2007). The practice is also existent in major regional film centers such as Bollywood, Korea, and Egypt. This study examined the in-film placement trends in Hollywood and Egypt through a quantitative content analysis of the top earning films between 2010 and 2013. Results show that the average number of placements was 35.30 and 27.65 per Hollywood and Egyptian films respectively. The practice was aligned in both in terms of modality, product category, scene setting, and character association. 124 pp. Englisch.

Lieferung aus: Deutschland, Lieferzeit: 7 Tage.
Products have been placed in films since the appearance of Sunlight soap in a 1896 film. However, in-film placement has started to gain much traction in recent decades due to technological advances, such as the internet, Digital Video Recorders, and over-the-top providers that have been lessening the impact of traditional marketing. Product placement expenses in the American media have risen from $190 million in 1974 to around $3.5 billion in 2004 (Lehu, 2007). The practice is also existent in major regional film centers such as Bollywood, Korea, and Egypt. This study examined the in-film placement trends in Hollywood and Egypt through a quantitative content analysis of the top earning films between 2010 and 2013. Results show that the average number of placements was 35.30 and 27.65 per Hollywood and Egyptian films respectively. The practice was aligned in both in terms of modality, product category, scene setting, and character association.

Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei.
Von Händler/Antiquariat, dodax-shop-eu.
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