The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2004)
~EN HC USISBN: 9780131467507 bzw. 0131467506, vermutlich in Englisch, Wharton School Publishing 2004 Hardback, gebundenes Buch, gebraucht.
The world's most exciting, fastest-growing new market? It's where you least expect it: 'at the bottom of the pyramid.' Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done-'profitably.' Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore 'Bottom of the Pyramid' (BOP) markets.In the book and accompanying CD videos, Prahalad presents.Why what you know about BOP markets is wrongA world of surprises-from spending patterns to distribution and marketingUnlocking the 'poverty penalty' The most enduring contributions your company can makeDelivering dignity, empowerment, and choice-not just productsCorporations and BOP entrepreneursProfiting 'together' from an inclusive new capitalism'C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability.'Bill Gates, Chairman and Chief Software Architect, Microsoft'The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you.'Madeleine K. Albright, Former U.S. Secretary of State'Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld.'Christopher Rodrigues, CEO, Visa International'An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor.'Mark Malloch Brown, Administrator, United Nations Development Programme heavy 432 pages.
The Fortune at the Bottom of the Pyramid (2004)
~EN HC USISBN: 9780131467507 bzw. 0131467506, vermutlich in Englisch, Wharton School Pub, gebundenes Buch, gebraucht, akzeptabler Zustand, mit Einband.
Hardcover in jacket. Includes unopened CD in rear.
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2004)
EN HC USISBN: 9780131467507 bzw. 0131467506, in Englisch, 432 Seiten, Prentice Hall, Prentice Hall, gebundenes Buch, gebraucht.
Neu ab: 44,45 € (1 Angebote)
Gebraucht ab: 16,95 € (6 Angebote)
1 Sammerlstücke(ab 8,98 €)
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Prentice Hall, Gebundene Ausgabe, Publiziert: 2004-08-05T00:00:01Z, Produktgruppe: Book.
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2004)
~EN NWISBN: 9780131467507 bzw. 0131467506, vermutlich in Englisch, 432 Seiten, Financial TImes Prentice Hall, neu.
Neu ab: 54,95 € (1 Angebote)
Gebraucht ab: 20,95 € (3 Angebote)
Zu den weiteren 4 Angeboten bei Amazon.es
Von Händler/Antiquariat, Ultimate Treasures ES.
Financial TImes Prentice Hall, Tapa dura, Publiziert: 2004-07-26T00:00:01Z, Produktgruppe: Libro.
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)
~EN HC US FEISBN: 9780131467507 bzw. 0131467506, vermutlich in Englisch, Wharton School Publishing, gebundenes Buch, gebraucht, guter Zustand, Erstausgabe.
Von Händler/Antiquariat, Ageless Pages, AZ, Cottonwood, [RE:3].
Hard Cover, First Edition.
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2004)
~EN HC USISBN: 9780131467507 bzw. 0131467506, vermutlich in Englisch, Wharton School Publishing, gebundenes Buch, gebraucht, akzeptabler Zustand.
Von Händler/Antiquariat, Bonita, CA, Newport Coast, [RE:4].
Hardcover.
The Fortune At The Bottom Of The Pyramid : Eradicating Poverty Through Profits
~EN USISBN: 0131467506 bzw. 9780131467507, vermutlich in Englisch, Prentice Hall, Vereinigte Staaten von Amerika, gebraucht.
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