Sports Marketing - 5 Angebote vergleichen
Bester Preis: Fr. 0.01 (€ 0.01)¹ (vom 10.10.2016)1
Sports Marketing (2006)
EN HC US FEISBN: 9780073128214 bzw. 007312821X, in Englisch, 496 Seiten, McGraw-Hill/Irwin, gebundenes Buch, gebraucht, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Pennsylvania Book Depot.
Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup. The second part of the text (Chapters 15 - 22) deals with the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. This new title fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material. Hardcover, Ausgabe: 1, Label: McGraw-Hill/Irwin, McGraw-Hill/Irwin, Produktgruppe: Book, Publiziert: 2006-07-25, Studio: McGraw-Hill/Irwin, Verkaufsrang: 1457317.
Von Händler/Antiquariat, Pennsylvania Book Depot.
Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup. The second part of the text (Chapters 15 - 22) deals with the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. This new title fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material. Hardcover, Ausgabe: 1, Label: McGraw-Hill/Irwin, McGraw-Hill/Irwin, Produktgruppe: Book, Publiziert: 2006-07-25, Studio: McGraw-Hill/Irwin, Verkaufsrang: 1457317.
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Sports Marketing
EN USISBN: 007312821X bzw. 9780073128214, in Englisch, McGraw-Hill/Irwin, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
business and finance,business and investing,education and reference,hospitality travel and tourism,industries and professions,marketing,marketing and sales,sales,sales and selling,sports and entertainment, Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup. The second part of the text (Chapters 15 - 22) deals with the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. This new title fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.
business and finance,business and investing,education and reference,hospitality travel and tourism,industries and professions,marketing,marketing and sales,sales,sales and selling,sports and entertainment, Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup. The second part of the text (Chapters 15 - 22) deals with the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. This new title fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.
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Sports Marketing (2006)
EN HC USISBN: 9780073128214 bzw. 007312821X, in Englisch, McGraw-Hill/Irwin, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
Pages may have contain writing, highlighting or notes. May be an ex library copy with library markings. Dust jacket or accessories may not be included. Hardcover.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
Pages may have contain writing, highlighting or notes. May be an ex library copy with library markings. Dust jacket or accessories may not be included. Hardcover.
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Sports Marketing (2007)
EN USISBN: 9780073128214 bzw. 007312821X, in Englisch, McGraw Hill, Vereinigte Staaten von Amerika, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Better World Books [51315977], Mishawaka, IN, U.S.A.
Shows some signs of wear, and may have some markings on the inside.
Von Händler/Antiquariat, Better World Books [51315977], Mishawaka, IN, U.S.A.
Shows some signs of wear, and may have some markings on the inside.
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