Customer Behavior: Consumer Behavior & Beyond: Consumer Behaviour and Beyond
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| Preise | 2013 | 2014 | 2015 |
|---|---|---|---|
| Schnitt | Fr. 24.95 (€ 25.51)¹ | Fr. 16.01 (€ 16.37)¹ | Fr. 20.51 (€ 20.98)¹ |
| Nachfrage |
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Customer Behavior: Consumer Behavior and Beyond (1998)
EN HC NWISBN: 9780030980169 bzw. 003098016X, in Englisch, 799 Seiten, Dryden Pr, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, murchandise.
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer. Hardcover, Label: Dryden Pr, Dryden Pr, Produktgruppe: Book, Publiziert: 1998-07, Studio: Dryden Pr, Verkaufsrang: 6130023.
Von Händler/Antiquariat, murchandise.
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer. Hardcover, Label: Dryden Pr, Dryden Pr, Produktgruppe: Book, Publiziert: 1998-07, Studio: Dryden Pr, Verkaufsrang: 6130023.
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Customer Behavior Consumer Behavior Beyond
EN USISBN: 9780030980169 bzw. 003098016X, in Englisch, Holt, Rinehart and Winston, Vereinigte Staaten von Amerika, gebraucht.
Von Händler/Antiquariat, Castle Rock [54302400], Amherst, NS, Canada.
Book Condition: Very Good * All orders are processed and shipped from Las Vegas, NV USA *.
Book Condition: Very Good * All orders are processed and shipped from Las Vegas, NV USA *.
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Customer Behavior: Consumer Behavior and Beyond
EN HC USISBN: 9780030980169 bzw. 003098016X, in Englisch, Holt, Rinehart and Winston, Vereinigte Staaten von Amerika, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, BookHolders [884251], College Park, MD, U.S.A.
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Harcourt Brace College Publishers Pub Date: 7/1/1998 Binding: Hardcover Pages: 799 Reprint edition.
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Harcourt Brace College Publishers Pub Date: 7/1/1998 Binding: Hardcover Pages: 799 Reprint edition.
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Customer Behaviour: Consumer Behaviour and Beyond
EN PB USISBN: 9780030980169 bzw. 003098016X, in Englisch, Holt, Rinehart and Winston, Vereinigte Staaten von Amerika, Taschenbuch, gebraucht.
Von Händler/Antiquariat, History Bookshop [1068180], Bourton on the Water, GLO, United Kingdom.
Some minor wear.
Some minor wear.
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Customer Behavior: Consumer Behavior & Beyond
EN HC USISBN: 9780030980169 bzw. 003098016X, in Englisch, CENGAGE LEARNING, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Wonder Book [8895], Frederick, MD, U.S.A.
CENGAGE LEARNING, 01/01/1999, Hardcover, . Slightly Dampstained.
Von Händler/Antiquariat, Wonder Book [8895], Frederick, MD, U.S.A.
CENGAGE LEARNING, 01/01/1999, Hardcover, . Slightly Dampstained.
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