The Handbook of Global User Research - Handbook of Global User Research
5 Angebote vergleichen

Lieferung aus: Deutschland, E-Book zum Download.
Usability research is a global phenomenon. The world might be growing smaller, but that hasnt prepared usability practitioners for working globally. Aspects of the testing process differ from culture to culture. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. Researchers have to know how to deal with differences in: *Language *Culture *Design sense *Testing philosophies *Skill sets These can be formidable issues. What often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. Practitioners lack sufficient knowledge and preparation to conduct quality global research. And, with time and resources at stake, they are hungry for it. Thus, the purpose of this book is to share practical, no-nonsense information from a number of knowledgeable sources from around the globe, each with a broad range of experiences from the field. * Presents the definitive collection of experience-based information for user experience research professionals by user experience research professionals from around the world. * Includes real-world examples of issues involved with global user experience research and approaches to these issues. * Organized according to a typical project timeline so that readers can reference strategies pertaining to each step of a project. * Includes problems, solutions, anecdotes, case studies and outcomes from actual practice that illustrate actionable tactics for the practitioner.

Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25.
User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Researchis the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management forglobal user research projects. Any user experience professional that works on global projects — including those new to the field, UX veterans who need information on this expanding aspect of user research, and students — will need this book to do their job effectively.

Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25, in-stock.
User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Researchis the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management forglobal user research projects. Any user experience professional that works on global projects - including those new to the field, UX veterans who need information on this expanding aspect of user research, and students - will need this book to do their job effectively.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Design & Graphics, User Experience, User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. Presents the definitive collection of hard won lessons from user research professionals around the world Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners, ebook.

Lieferung aus: Deutschland, zzgl. Versandkosten, Sofort lieferbar (Download).