The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Versand zum Fixpreis, Lieferart: Standardversand, South East, Lieferung: Weltweit, Österreich, Andorra, Frankreich, Deutschland, Gibraltar, Island, Irland, Liechtenstein, Litauen, Luxemburg, Moldawien, Montenegro, Niederlande, Norwegen, San Marino, Svalbard und Jan Mayen, Schweiz, Vatikan, Namibia, Estland, Bhutan, Hongkong, Indonesien, Irak, Südkorea, Laos, Macau, Malaysia, Nepal, Katar, Singapur, Spanien, Tadschikistan, Turkmenistan, Republik Kroatien, Mazedonien, Schweden, Anguilla, Antigua und Barbuda, Aruba, Belize, Bolivien, Britische Jungferninseln, Dominica, Dominikanische Republik, Ecuador, Falklandinseln (Malwinen), Französisch-Guayana, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Ungarn, Jamaika, Martinique, Montserrat, Niederländische Antillen, Nicaragua, Paraguay, Puerto Rico, St. Kitts und Nevis, St. Vincent und die Grenadinen, Suriname, Taiwan, Turks- und Caicosinseln, USA, Venezuela, Algerien, Amerikanisch-Samoa, Benin, Botsuana, Burkina Faso, Burundi, Kamerun, Kap Verde, Zentralafrikanische Republik, Tschad, Komoren, Kongo, Demokratische Republik, Kongo, Republik, Côte d'Ivoire (Elfenbeinküste), Dschibuti, Ägypten, Äquatorialguinea, Eritrea, Finnland, Französisch-Polynesien, Gabun, Guinea, Guinea-Bissau, Italien, Kiribati, Lesotho, Liberia, Mali, Marshallinseln, Mauritius, Mayotte, Mikronesien, Niger, Niue, Palau, Papua-Neuguinea, Réunion, St. Helena, Senegal, Sierra Leone, Salomonen, Togo, Tonga, Tuvalu, Vanuatu, Wallis und Futuna, Westsahara, Samoa (Westsamoa), Madagaskar, Peru, Slowakei, Türkei, Indien, Panama, Brasilien, Jungferninseln (USA), Australien, Malta, Mongolei, Vereinigte Arabische Emirate, Belgien, Israel, Tschechische Republik, Dänemark, Monaco, Simbabwe, Bosnien und Herzegowina, Kolumbien, Portugal, Armenien, Bahamas, Bahrain, Bulgarien, Griechenland, Lettland, Rumänien, Serbien, Thailand, Mexiko, Angola, Äthiopien, St. Lucia, Sambia, Kambodscha, Chile, China, Barbados, Swasiland, Zypern, Neuseeland, Malawi, Jordanien, Saudi-Arabien, Kuwait, Grönland, Pakistan, Polen, Kirgisistan, Usbekistan, Libanon, Marokko, Tansania, Bermuda, Kaimaninseln, Trinidad und Tobago, Mauretanien, Ghana, Guam, Albanien, Cookinseln, Sri Lanka, Uganda, Tunesien, Gambia, Argentinien, Oman, Philippinen, Japan, Kenia, Slowenien, Südafrika.
Von Händler/Antiquariat, cmedia_group.
Title: The Luxury Strategy: Break the Rules of Marketing to Build Luxur Item Condition: used item in a good condition. Will be clean, not soiled or stained. Books will be free of page markings. Book DetailsTitle: The Luxury Strategy: Break the Rules of Marketing to Build Luxur Item Condition:used item in a good conditionAuthor: Jean-Noël Kapferer, Vincent Bastien ISBN 10:0749454776Publisher:Kogan Page ISBN 13:9780749454777Published On:2008-12-03 SKU:8765-9780749454777Binding:Hardcover Language:englishEdition:1 List Price:- At cmedia_group we believe that good quality and speed of service is what pleases our customers and according to this we have a product guarantee on all our books.All used books sold by cmedia_group:Will be clean, not soiled or stained.All pages will be present and undamaged.Books will be free of page markings.Some pages may be slightly dog-eared through previous use.The spine may show some creasing through previous use.Ultimately we would never send any book we would not pick up and read ourselves.All new books sold by cmedia_group:Will be completely new and unfolded.Wrapped carefully to prevent damage or curling of book edges.100% money back guaranteeIf you are not satisfied for any reason, simply drop us an email and we will give you a 100% refund upon returning the item. If you are not happy then neither are we.Shipping DetailsDestinationAverage Shipping Speed (delivered to your door)Postage and PackagingUK7-14 DaysFreeUK(next day)*24 hours£5.04Europe/USA7-14 Days£3.49Rest of World4-21 Days£4.99*We guarantee all orders placed before 12pm will be shipped on the same day (provided it’s a working day) and will reach customers by the next working day. Note that payment must have cleared and reached us by 12pm to allow eBay enough time to send us the order details. Express shipping is available only to UK customers at present.If your order has not be reached you within a maximum of 15 days please contact us immediately and we will respond immediately to help.Return PolicyAt cmedia_group, we believe our customers should feel free to order any of our products in the knowledge that they can return anything back within 30 days of purchasing an item for any reason.We will not make it awkward, if you want to return something then all you have to do is ask! Simply drop us an email to the address given on your order confirmation email or login to your paypal account used for payment and send us an email from there. For defects or problems caused before receipt of an item we will of course provide full instructions on how to return the item to us. For other issues (perhaps you did not like a product or it did not live up to expectations), we are happy to refund all costs but require the buyer to pay the return postage cost.Once you drop us an email requesting a return, we will let you know the precise return method quickly and conveniently., Gut, Festpreisangebot, Book Title: The Luxury Strategy: Break the Rules of Marketing to Build Luxur, EAN: 9780749454777, Publication Year: 2008, Type: Textbook, Format: Hardcover, Language: English, Publication Name: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Item Height: 242mm, Item Width: 167mm, Subject: Marketing, Item Weight: 653g, Number of Pages: 336 Pages.

Lieferung aus: Deutschland, Versandkostenfrei, Versand zum Fixpreis, Lieferart: Standardversand, Nordrhein-Westfalen 33*** Brakel, Lieferung: Europäische Union.
Von Händler/Antiquariat, krega-onlinehandel.
ISBN / EAN 9780749464912. Sprache(n) englisch. Alois Irlmaier | Buch | 9783869069722EUR 14,90. Pink Pussy Love | Buch | 9783943105070EUR 39,90. Das Bondage-Handbuch | Buch | 9783931406714EUR 23,00. The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. 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width: 100%; text-align: center; padding: 5px; text-align: center;}.topleitste-kontaktdaten span { text-align: center; padding: 5px; float: none; }.logo-und-kontakt img { padding: 10px; margin-left: 15%; margin-right: 15%; width: 70%; max-height: none; }}@media (max-width: 490px) {.topleitste-kontaktdaten { width: 100%;}.topleitste-kontaktdaten span { width: 100%; text-align: center; padding: 5px; }.logo-und-kontakt { width: 100%; }.logo-und-kontakt img { margin-left: auto; margin-right: auto; width: 100%; max-height: none; }}.auktion-kontakt {display: block;float: left;width: 100%;}.auktion-telefon, .auktion-mail {display: block;float: left;padding: 0 10px;color: #F4F4F4;}.auktion-kontakt .fa {margin-right: 3px;}@media (max-width:490px) {.auktion-telefon, .auktion-mail { width: 100%; float: left; display: block; text-align: center; color: red!important; }}@media (max-width:680px) {.auktion-logo { justify-content: center; } }.auktion-logo h1, .auktion-logo h2, .auktion-logo h3, .auktion-logo h4 {color: #fff;float: left;padding: 2px 10px;}.auktion-kontaktdaten .fa {color: #b2b2b2;font-size: 23px;position: relative;top: 2px;margin-right: 5px;}.auktion-logo img {display: block;max-width: 100%;float: left;max-height: 80px;padding: 5px 10px;}.auktion-logo p {display: inline-block;color: #fff;padding: 10px 10px;}@media (max-width:840px) {.auktion-logo p { display: block; color: #fff; padding: 5px 10px; margin: 0; float: right; }}@media (max-width:750px) {.auktion-logo { padding-bottom: 20px; }}@media (max-width:490px) {.auktion-logo p {width: 100%; padding: 5px ; margin: 0px; text-align: center; }.auktion-logo { padding-bottom: 20px; }}.auktion-logo a {text-decoration: none;}/* -------------------------------- Top-Leiste-------------------------------- */#banner1 {width: 100%;margin: 0;}#banner1 img {width: 100%;height: auto;}.rownav {background: #e7501e;}.auktion-kategorie {/* background: #464646;*/padding: 5px 15px;color: #fff;width: 100%;font-size: 17px;overflow: hidden;text-align: center;border-top: 1px solid #fff;border-bottom: 1px solid #fff;background: #9B3333; background: #0e3083; margin-bottom: 6px;z-index: 2;}.auktion-kategorie a {color: #f4f4f4;text-decoration: none;display: block;padding: 5px 10px;}.auktion-kategorie ul {list-style-type: none;padding: 0px;margin: 0;position: relative;min-width: 200px;}.auktion-kategorie ul li {display: inline-block;margin: 3px 3px;transition: 0.4s;border: 1px solid transparent; font-size: 15px;color: #efefef;text-transform: uppercase;text-shadow: 1px 1px #333;}.auktion-kategorie ul li:hover {border-right: 1px solid #efefef;border-left: 1px solid #efefef;}@media (max-width:790px) { .auktion-kategorie ul li { margin: 3px 0; width: calc(50% - 5px); } }@media (max-width:490px) { .auktion-kategorie ul li { width: 100%; border-bottom: 1px dashed #e38484;border-top: 0px;border-left: 0px;border-right: 0px;} .auktion-kategorie ul a:last-child { padding-bottom: 15px;} .auktion-kategorie ul li:last-child { border-bottom: 0px dotted red;} }/*.auktion-kategorie ul li:hover {-webkit-animation: pulse 0.3s;animation: pulse 0.3s;}*/.auktion-kategorie ul li:hover a {color: #fff;}/* -------------------------------- Navigation-------------------------------- */.auktion-topnav {background-color: #454545;overflow: hidden;margin-bottom: 20px;}.auktion-topnav a {float: left;display: block;color: #333;text-align: center;padding: 14px 16px;text-decoration: none;font-size: 18px;}.auktion-topnav a:hover {background-color: #ddd;color: black;}.auktion-topnav A.active {background-color: #4CAF50;color: white;}.werbeicons {width: 100%;float: left;display: block;padding: 10px 0px;display: -webkit-box;display: -webkit-flex;display: -ms-flexbox;display: flex;-webkit-box-pack: justify;-webkit-justify-content: space-between;-ms-flex-pack: justify;justify-content: space-between;-webkit-flex-wrap: wrap;-ms-flex-wrap: wrap;flex-wrap: wrap;}.werbeicons-content h2 {margin-top: 50px; margin-bottom: 5px;font-size: 20px;font-weight: bold;color: #e7501e;color: #0e3083}.werbeicons-content {background: #fff;width: calc(25% - 10px);float: left;display: block;border: 1px solid #cccccc;text-align: center;position: relative;overflow: hidden;padding: 10px 0;}.werbeicons-content img {width: 52px;background: #0e3083;border-radius: 50%;padding: 6px;z-index: 99;position: absolute;height: 52px;top: 0;left: calc(50% - 26px);}@media (max-width: 950px) {.werbeicons-content { width: calc(50% - 5px); margin-bottom: 10px; }}@media (max-width: 500px) {.werbeicons-content { width: calc(1000% - 0px); margin-bottom: 10px; }}.werbeicons-content span {text-align: center;color: #EFEFEF;display: block;background: #0e3083;border-radius: 50%;width: 50px;height: 50px;margin-left: calc(50% - 25px);margin-right: calc(50% - 25px);z-index: 1;position: absolute;top: 0px;text-shadow: 1px 1px #333;}.werbeicons-content:nth-child(1) span { padding-top: 5px; font-size: 42px; }.werbeicons-content:nth-child(2) span { padding-top: 5px; font-size: 42px; }.werbeicons-content:nth-child(3) span { padding-top: 9px; font-size: 36px; }.werbeicons-content:nth-child(4) span { padding-top: 5px; font-size: 42px; }.werbeicons-content::after {content: "";background: #0e3083;width: 100%;left: 0px;top: 0px;display: block;height: 25px;position: absolute;}.werbeicons-content p {padding: 0px 15px 15px 15px;margin: 0px;}/*.werbeicons-content div {background: -webkit-repeating-linear-gradient(145deg, #92725F, #92725F 10px, #866450 10px, #866450 20px);background: repeating-linear-gradient(-55deg, #92725F, #92725F 10px, #866450 10px, #866450 20px);padding: 10px 0px;height: 30px;background: #AF7755;top: 0px;}*//* -------------------------------- Gallerie-------------------------------- */.ccs1 {display: flex;justify-content: space-between;flex-wrap: wrap;overflow: hidden;padding: 30px 0;}.ccs1-c1 {width: 60%;}.ccs1-c2 {width: 40%;}.ccs1-c2 img {width: 100%;height: auto;}.gallerie-und-beschreibung {padding: 0;margin-bottom: 25px;padding: 6px 0 0 ;}.beschcontent {background: #fff;float: left;width: 100%;}@media (max-width:766px) {.beschcontent { background: transparent; }}@media (max-width:481px) {.gallerie-und-beschreibung { padding: 2px; }}.gallerie-wrapper {padding: 25px; margin-top: 20px;}.gallerie-wrapper img {width: 100%;height: auto}@media (max-width:1000px) { .gallerie-wrapper { padding-left: 10px; }}@media (max-width:767px) { .gallerie-wrapper { padding-left: 0px; padding-right: 0px; margin-bottom: 20px; }}.gallerie-container {display: block;position: relative; width: 100%;height: auto;float: left;} .gallerie-container input {display: none;}.gallerie-container figcaption {position: absolute;bottom: 0;width: 100%;z-index: 999;background: rgba(70, 70, 70, 0.50);color: #fff;display: block;padding: 7px 15px;text-transform: uppercase;font-size: 14px;/*text-shadow: 1px 1px #292929;-webkit-box-shadow: 1px 1px #292929;-moz-box-shadow: 1px 1px #292929;*/line-height: 10px;} .gallerie-container > div.figu {position: absolute;transition: opacity ease 1.6s;overflow: hidden;opacity: 0;top: 0;margin: 0;margin-bottom: 18px;overflow: hidden; line-height: 0;box-shadow: 0 0 4px #414141;-webkit-box-shadow: 0 0 4px #414141;-moz-box-shadow: 0 0 4px #414141; border: 3px solid #fff;}.gallerie-container img {width: 100%;height: auto; -webkit-transition: 350ms; transition: 350ms;}.gallerie-container img:hover {-webkit-transform: scale(1.1);-ms-transform: scale(1.1);transform: scale(1.1);}.gallerie-container input:not(:checked) + div.figu {z-index: 1;}.gallerie-container input:checked + div.figu {display: block;opacity: 1;position: relative;z-index: 2;}.gallerie-thumbnails { /* Thumb-Container */margin: 0;width: 80%;margin-left: 10%;float: left;display: block;position: relative;min-height: 1px;}.gallerie-thumbnails label {width: calc(20% - 10px);z-index: 1;float: left; height: auto;overflow: hidden; line-height: 0;margin: 5px 5px;background: #fff; -webkit-box-shadow: 0 12px 12px -12px rgba(0,0,0,0.85);box-shadow: 0 12px 12px -12px rgba(0,0,0,0.85);border-radius: 6px;border: 1px solid #ffffff;position: relative;display: block;font-size: 1px!important;overflow: hidden;max-height: 120px;}.gallerie-thumbnails label input { /* visibility: hidden!important; */display: none!important;position: absolute;bottom: 0;top: 0;z-index: -1;}.gallerie-thumbnails label img { cursor: pointer;width: 100%;z-index: 999;position: relative;opacity: 0.8; transition: transform 0.6s;}@media (min-width:768px) and (max-width:951px) { .gallerie-thumbnails label { width: calc(33.333% - 10px); margin: 8px 5px; }}@media (max-width:480px) { .gallerie-thumbnails label { width: calc(50% - 10px); margin: 8px 5px; }.gallerie-thumbnails { padding: 0 7px; }}.gallerie-thumbnails:hover label {cursor: pointer;}.gallerie-thumbnails label img {width: 100%;z-index: 9;opacity: 0.7; transition: transform 0.6s;}.gallerie-thumbnails img:hover {opacity: 1; transform: scale(1.1) rotate(4deg); }/* -------------------------------- Auktion-Beschreibung -------------------------------- */.auktion-beschreibung {border: 1px solid #fff; padding: 18px 25px;background: #fff;/*box-shadow: 0 0 8px -5px #414141;-webkit-box-shadow: 0 0 8px -5px #414141;-moz-box-shadow: 0 0 8px -5px #414141;*/}.auktion-beschreibung p:first-child {margin-top: 0;}.auktion-beschreibung h2 {text-align: left!important;}.auktion-beschreibung ul {list-style-position: outside;list-style: none!important;display: block;margin: 8px 0;padding: 0; }.auktion-beschreibung li {list-style: none;display: block; display: inline-block !important; padding: 5px 12px;margin: 3px 3px 3px 0;border-radius: 5px;font-size: 14px;border: 1px solid #886e16;color: #886e16;}.auktion-beschreibung .fa {color: #454545;bottom: -3px;position: relative; }@media (max-width: 600px) {.auktion-beschreibung,.ccs1-c1 {width: 100%;padding: 0;}.ccs1-c2 {width: 100%;margin: 10px 0 0 0}}@media (max-width:471px) {.auktion-beschreibung { padding: 18px 20px; } }#bbl {display: block!important}#bbs {display: none!important}@media (max-width: 650px) {#bbl {display: none!important} #bbs {display: block!important}}/* -------------------------------- Animate-------------------------------- *//*!* animate.css -http://daneden.me/animate* Version - 3.5.1* Licensed under the MIT license - http://opensource.org/licenses/MIT** Copyright (c) 2016 Daniel Eden*/.animated {-webkit-animation-duration: 1s;animation-duration: 1s;-webkit-animation-fill-mode: both;animation-fill-mode: both;}.animated.infinite {-webkit-animation-iteration-count: infinite;animation-iteration-count: infinite;}.animated.hinge {-webkit-animation-duration: 2s;animation-duration: 2s;}.animated.flipOutX,.animated.flipOutY,.animated.bounceIn,.animated.bounceOut {-webkit-animation-duration: .75s;animation-duration: .75s;}@keyframes fadeInDown {from {opacity: 0;-webkit-transform: translate3d(0, -100%, 0);transform: translate3d(0, -100%, 0);}to {opacity: 1;-webkit-transform: none;transform: none;}}.fadeInDown {-webkit-animation-name: fadeInDown;animation-name: fadeInDown;}@-webkit-keyframes fadeInDownBig {from {opacity: 0;-webkit-transform: translate3d(0, -2000px, 0);transform: translate3d(0, -2000px, 0);}to {opacity: 1;-webkit-transform: none;transform: none;}}@keyframes fadeInDownBig {from {opacity: 0;-webkit-transform: translate3d(0, -2000px, 0);transform: translate3d(0, -2000px, 0);}to {opacity: 1;-webkit-transform: none;transform: none;}}.fadeInDownBig {-webkit-animation-name: fadeInDownBig;animation-name: fadeInDownBig;}/* originally authored by Nick Pettit - https://github.com/nickpettit/glide */@keyframes rollIn {from {opacity: 0;transform: translate3d(-100%, 0, 0) rotate3d(0, 0, 1, -120deg);}to {opacity: 1;transform: none;}}.rollIn {animation-name: rollIn;}@keyframes slideInDown {from {transform: translate3d(0, -100%, 0);visibility: visible;}to {transform: translate3d(0, 0, 0);}}.slideInDown {animation-name: slideInDown;}/* -------------------------------- Slider-------------------------------- */.auktionslider {position: relative;width: 100%;margin: 0 auto;float: left;display: block;height: auto;overflow: hidden!important;background: #fff;}.slide1 {float: left;display: block;width: 100%; }.slide2,.slide3 {position: absolute;right: 0;top: 0;left: 0; }.slide1 img,.slide2 img,.slide3 img {display: block;width: 100%;height: auto;float: left;}.slide1 {animation: fade 16s infinite;-webkit-animation: fade 16s infinite;}.slide2 {animation: fade2 16s infinite;-webkit-animation: fade2 16s infinite;}.slide3 {animation: fade3 16s infinite;-webkit-animation: fade3 16s infinite;}/*@keyframes fade {0% {opacity: 1}33.333% {opacity: 0}66.666% {opacity: 0}100% {opacity: 1}}@keyframes fade2 {0% {opacity: 0}33.333% {opacity: 1}66.666% {opacity: 0}100% {opacity: 0}}@keyframes fade3 {0% {opacity: 0}33.333% {opacity: 0}66.666% {opacity: 1}100% {opacity: 0}}*/@-webkit-keyframes fade {0% {opacity: 1}16.666% {opacity: 1}33.333% {opacity: 0}50% {opacity: 0}66.666% {opacity: 0}83.333% {opacity: 0}100% {opacity: 1}}@keyframes fade {0% {opacity: 1}16.666% {opacity: 1}33.333% {opacity: 0}50% {opacity: 0}66.666% {opacity: 0}83.333% {opacity: 0}100% {opacity: 1}}@-webkit-keyframes fade2 { 0% {opacity: 0}16.666% {opacity: 0}33.333% {opacity: 1}50% {opacity: 1}66.666% {opacity: 0}83.333% {opacity: 0}100% {opacity: 0}}@keyframes fade2 { 0% {opacity: 0}16.666% {opacity: 0}33.333% {opacity: 1}50% {opacity: 1}66.666% {opacity: 0}83.333% {opacity: 0}100% {opacity: 0}}@-webkit-keyframes fade3 {0% {opacity: 0}16.666% {opacity: 0}33.333% {opacity: 0}50% {opacity: 0}66.666% {opacity: 1}83.333% {opacity: 1}100% {opacity: 0}}@keyframes fade3 {0% {opacity: 0}16.666% {opacity: 0}33.333% {opacity: 0}50% {opacity: 0}66.666% {opacity: 1}83.333% {opacity: 1}100% {opacity: 0}}.eb-progress {width: 1px;height: 5px;background-color: #BE4D4D;-moz-animation: progress 16s infinite;-webkit-animation: progress 16s infinite;position: absolute;bottom: 0px;width: 100%;z-index: 3;}.eb-progress-bg {width: 100%;height: 5px;background-color: #fff;position: absolute;bottom: 0px;width: 100%;z-index: 2;}/*@keyframes progress {0% {width: 0%;}33.333% {width: 33.33333333%;}66.666% {width: 66.666%;}100% {width: 100%;}}*/@-webkit-keyframes progress {0% {width: 0%;}33.333% {width: 33.333%;}66.666% {width: 66.666%;}100% {width: 100%;}}@keyframes progress {0% {width: 0%;}33.333% {width: 33.333%;}66.666% {width: 66.666%;}100% {width: 100%;}}.auktion-slider-container:hover .auktionslider * { -webkit-animation-play-state: paused;animation-play-state: paused;}/* -------------------------------- Tabs / Tabmenü-------------------------------- */.auktion-tabs-container {width: 100%; background: #fff; position: relative;display: block;float: left;background: #fff;}@media (max-width:481px) {.auktion-tabs-container { padding: 15px 2px 40px 2px; }}.auktion-tabs-container input {display: none;}.auktion-tabs-container label {overflow: hidden;display: block;float: left;color: #333;background: #fff;font-size: 16px;text-align: center;width: 33.333%;padding: 5px 19px;text-transform: uppercase;border-top: 1px solid #0e3083;border-right: 1px solid #0e3083;}.auktion-tabs-container label:nth-child(2) {border-left: 1px solid #0e3083;}@media (max-width:920px) { .auktion-tabs-container label { font-size: 16px; } } @media (max-width:789px) { .auktion-tabs-container label { background: #fff; width: 100%; border-radius: 0; margin-right: 0px; height: auto; margin-bottom: 5px;text-transform: uppercase;border-right: 1px solid #0e3083;border-left: 1px solid #0e3083;} }.auktion-tabs-container label:hover {cursor: pointer; color: #3B3B3B;}.auktion-tabs-container input:checked + label {background: #0e3083; color: #fff; }.auktion-content {background: #fff; color: #373737; display: block;position: relative;width: 100%;float: left;border: 1px solid #0e3083;}/*@media (min-width:900px) {.auktion-content { min-height: 500px; }}*/.auktion-content img {max-width: 50%;height: auto;box-shadow: 0 0 3px #747474;-webkit-box-shadow: 0 0 3px #747474;-moz-box-shadow: 0 0 3px #747474;border: 1px dotted #4e4e4e!important;margin: 6px 0;}.auktion-zahllogo {width: 150px!important; border: 1px solid #454545!important;padding: 5px!important;display: inline-block!important;-webkit-box-shadow: none!important;-moz-box-shadow: none!important;box-shadow: none!important;float: left;position: relative;margin: 5px 9px 5px 0!important;border-radius: 5px;}.auktion-content > div {display: none; padding: 27px 25px 5px; overflow: hidden;}.content-inhalt {padding: 0 20px;}@media (max-width:618px) { .content-inhalt ul { padding-left: 15px; }}@media (max-width:618px) { .content-inhalt { padding: 0 0; }}#tab1:checked ~ .auktion-content #content1,#tab2:checked ~ .auktion-content #content2,#tab3:checked ~ .auktion-content #content3,#tab4:checked ~ .auktion-content #content4 {display: block;position: relative;float: left;width: 100%;margin-bottom: 20px;min-height: 400px;}.content-img {margin-right: 25px;margin-bottom: 10px;}/* -------------------------------- Werbung-------------------------------- */.werbunbox {width: 100%;float: left;display: block;}.werbungartikel {width: calc(20% - 10px);margin: 5px;float: left;display: block;}@media (max-width:800px) {.werbungartikel {width: calc(25% - 10px);}}@media (max-width:650px) {.werbungartikel {width: calc(33.333333% - 10px);}}.werbungartikel img {width: 100%;height: auto;display: block;border: 1px solid #fff;border-radius: 5px;transition: 250ms;}.werbungartikel img:hover {transform: scale(1.03);cursor: pointer;-webkit-box-shadow: 0px 0px 20px -5px rgb(0, 0, 0);-moz-box-shadow: 0px 0px 20px -5px rgb(0, 0, 0);box-shadow: 0px 0px 20px -5px rgb(0, 0, 0);}/* -------------------------------- Mehr Artikel / Werbung-------------------------------- */.auktion-werbung-titel {padding: 0;margin-top: 30px;text-align: center;background: #0e3083;padding: 4px 0px;}.auktion-werbung-titel h2 {text-align: center;ma.

Von Händler/Antiquariat, Bahamut Media [56522875], Reading, United Kingdom.
Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Books.

Von Händler/Antiquariat, Pieuler Store [82580048], Suffolk, United Kingdom.
100% Customer Satisfaction Guaranteed ! The book shows some signs of wear from use but is a good readable copy. Cover in excellent condition. Binding tight. Pages in great shape, no tears. Not contain access codes, cd, DVD. Books.

Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Versand zum Fixpreis, Lieferart: None, CF11 *** Cardiff, Lieferung: Grossbritannien, Europäische Union.
Von Privat, hevonen15.
In the beginning there was luxury 2. The end of a confusion: premium is not luxury 3. Anti-laws of marketing 4. Qualifying a product as luxury 9. Pricing luxury 10. Distribution and the internet dilemma 11. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Synsopsis:The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel KapfererLuxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no meaning? What really is a luxury product, a luxury brand or a luxury company? The Luxury Strategy is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. The Luxury Strategy rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. The Luxury Strategy explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'. Jean-Noel Kapferer is one of the very few worldwide experts on brand management. His best-selling book New Strategic Brand Management (also published by Kogan Page) is the key reference work for top level international MBA'S. Professor at HEC Paris, the luxury research centre in Europe, he holds the Pernod-Ricard Chair on Prestige and Luxury Management. Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India. Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury. Table of Contents:Introduction: To be or not to be luxury PART 1: Back to luxury fundamentals 1. In the beginning there was luxury 2. The end of a confusion: premium is not luxury 3. Anti-laws of marketing 4. Facets of luxury today PART 2: Luxury brands need specific management 5. Customer attitudes vis-a-vis luxury 7. Luxury brand stretching 8. Qualifying a product as luxury 9. Pricing luxury 10. Distribution and the internet dilemma 11. Luxury communications 12. Financial and HR management of a luxury company PART 3: Strategic perspectives 13. Luxury business models 14. Entering luxury and leaving it 15. Learning from luxury 16. Conclusion: Luxury and sustainable development , Gut, Festpreisangebot, Topic: Books, Publication Year: 2008, Type: Textbook, Format: Hardcover, Language: English, Publication Name: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Item Height: 242mm, Item Width: 167mm, Subject: Marketing, Item Weight: 653g, Number of Pages: 336 Pages.

Von Händler/Antiquariat, GF Books, Inc. [64674448], Hawthorne, CA, U.S.A.
Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. Books.

Von Händler/Antiquariat, WorldofBooks [51947087], Goring-By-Sea, WS, United Kingdom.
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Lieferung aus: Deutschland, Sofort lieferbar.
The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment. gebundene Ausgabe, 01.09.2012.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland.
Von Händler/Antiquariat, Rheinberg-Buch, [3813847].
Neuware - The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment. 01.09.2012, Buch, Neuware, 241x162x32 mm, 781g, 395, Internationaler Versand, Banküberweisung, PayPal.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland.
Von Händler/Antiquariat, Buchhandlung Kisch & Co. [3338288].
Neuware - The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment. 01.09.2012, Buch, Neuware, 241x162x32 mm, 781g, 395, Internationaler Versand, Banküberweisung, PayPal, Offene Rechnung (Vorkasse vorbehalten).