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ISBN: 9781576876404

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Von Händler/Antiquariat, bookexpress.co.nz.
USA: PowerHouse Books. Near Fine. 20 x 24.5cm. Hardcover. 2013. 194 pages. light shelf wear - pages clean & tight LOV EWORKS: How the Worlds Top Marketers Make Emotional Connections t o Win in the Marketplace By Kevin Roberts, Brian Sheeh an PowerHouse Books, USA, 2013 ISBN: 97815768764 04 Hardback, 194 pages 20 x 24.5 cm NE AR-NEW: light shelf wear - pages clean & tight Lov emarks was admired as a breakthrough in marketing thinking but wa s also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relation ships between producers, retailers and consumers. This follow-up adds to Lovemarks in an essential way by providing real world bus iness examples and outlines the roadmaps followed by several famo us brands to achieve Lovemark status. .

Von Händler/Antiquariat, Once Upon A Time [52953532], Corozal, PR, U.S.A.
This book is Like new! In Beautiful spotless condition,clean pages,tight binding,text unmarked, very gentle use This Listing Includes The True PHOTO of the book as a picture is worth 1,000 words., Please email me if you need to see more pictures! orders are processed promptly and carefully packaged. Books.

Von Händler/Antiquariat, Brit Books [54148132], Milton Keynes, United Kingdom.
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Von Händler/Antiquariat, Greener Books, London, [RE:2].
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In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He Expl... In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan. Productinformatie:Soort: Met illustraties;Taal: Engels;Afmetingen: 22x246x204 mm;Gewicht: 875,00 gram;Druk: 1;ISBN10: 1576876403;ISBN13: 9781576876404;Product breedte: 192 mm;Product hoogte: 23 mm;Product lengte: 257 mm; Engels | Hardcover | 2013.

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Von Händler/Antiquariat, Grand_River_Express.
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers.   While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan. Hardcover, Label: powerHouse Books, powerHouse Books, Produktgruppe: Book, Publiziert: 2013-06-18, Freigegeben: 2013-06-18, Studio: powerHouse Books, Verkaufsrang: 675923.

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Von Händler/Antiquariat, betterworldbooks_.
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers.   While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan. Hardcover, Label: powerHouse Books, powerHouse Books, Produktgruppe: Book, Publiziert: 2013-06-18, Freigegeben: 2013-06-18, Studio: powerHouse Books, Verkaufsrang: 675923.

Von Händler/Antiquariat, Books Unplugged [74050220], Amherst, NY, U.S.A.
Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within, Books.