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100%: Godin, Seth (Author): All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All [Paperback] (ISBN: 9781591845331) 2012, Portfolio, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All [Paperback]
11 Angebote vergleichen
Bester Preis: Fr. 4.06 (€ 4.16)¹ (vom 14.12.2015)1
All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World (2006)
EN HC USISBN: 9780718148652 bzw. 0718148657, in Englisch, Michael Joseph Ltd, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, Revival Books Ltd [50604927], Rossendale, LANCS, United Kingdom.
Ex Library Copy with usual stamps/stickers. A slight tan to the page edges. Good condition book. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day.
Ex Library Copy with usual stamps/stickers. A slight tan to the page edges. Good condition book. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day.
2
All Marketers are Liars (2009)
~EN NW EBISBN: 9781101184547 bzw. 110118454X, vermutlich in Englisch, Penguin Publishing Group, neu, E-Book.
Lieferung aus: Deutschland, Sofort per Download lieferbar.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, 'Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.', ePUB, 12.11.2009.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, 'Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.', ePUB, 12.11.2009.
3
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authen ticity Is the Best Marketing of All (2012)
EN PB NWISBN: 9781591845331 bzw. 1591845335, in Englisch, 240 Seiten, Portfolio, Taschenbuch, neu.
Neu ab: $5.94 (62 Angebote)
Gebraucht ab: $6.10 (24 Angebote)
Zu den weiteren 86 Angeboten bei Amazon.com
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, myrockland.
Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”, Paperback, Ausgabe: Reprint, Label: Portfolio, Portfolio, Produktgruppe: Book, Publiziert: 2012-04-24, Freigegeben: 2012-04-24, Studio: Portfolio, Verkaufsrang: 17714.
Von Händler/Antiquariat, myrockland.
Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”, Paperback, Ausgabe: Reprint, Label: Portfolio, Portfolio, Produktgruppe: Book, Publiziert: 2012-04-24, Freigegeben: 2012-04-24, Studio: Portfolio, Verkaufsrang: 17714.
4
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authen ticity Is the Best Marketing of All (2012)
EN PB USISBN: 9781591845331 bzw. 1591845335, in Englisch, 240 Seiten, Portfolio, Taschenbuch, gebraucht.
Neu ab: $5.94 (62 Angebote)
Gebraucht ab: $6.10 (24 Angebote)
Zu den weiteren 86 Angeboten bei Amazon.com
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, LiveAloha.
Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”, Paperback, Ausgabe: Reprint, Label: Portfolio, Portfolio, Produktgruppe: Book, Publiziert: 2012-04-24, Freigegeben: 2012-04-24, Studio: Portfolio, Verkaufsrang: 17714.
Von Händler/Antiquariat, LiveAloha.
Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”, Paperback, Ausgabe: Reprint, Label: Portfolio, Portfolio, Produktgruppe: Book, Publiziert: 2012-04-24, Freigegeben: 2012-04-24, Studio: Portfolio, Verkaufsrang: 17714.
5
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authen ticity Is the Best Marketing of All (2009)
EN NW EB DLISBN: 9781101184547 bzw. 110118454X, in Englisch, 240 Seiten, Portfolio, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, E-Book zum Download.
Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”, Kindle Edition, Ausgabe: Reprint, Format: Kindle eBook, Label: Portfolio, Portfolio, Produktgruppe: eBooks, Publiziert: 2009-11-12, Freigegeben: 2009-11-12, Studio: Portfolio, Verkaufsrang: 49035.
Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”, Kindle Edition, Ausgabe: Reprint, Format: Kindle eBook, Label: Portfolio, Portfolio, Produktgruppe: eBooks, Publiziert: 2009-11-12, Freigegeben: 2009-11-12, Studio: Portfolio, Verkaufsrang: 49035.
6
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works-And Why Authenticity Is the Best Marketing of All (2012)
EN PB NWISBN: 9781591845331 bzw. 1591845335, in Englisch, Portfolio, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
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All Marketers Tell Stories (with a New Preface): The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All
EN NW EB DLISBN: 9781101184547 bzw. 110118454X, in Englisch, Penguin Publishing Group, Penguin Publishing Group, Penguin Publishing Group, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25, in-stock.
Seth Godin, NOOK Book (eBook), English-language edition, Pub by Penguin Publishing Group on 11-12-2009.
Seth Godin, NOOK Book (eBook), English-language edition, Pub by Penguin Publishing Group on 11-12-2009.
8
All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World (2006)
EN HC NWISBN: 9780718148652 bzw. 0718148657, in Englisch, 208 Seiten, Michael Joseph Ltd, gebundenes Buch, neu.
Neu ab: £113.09 (1 Angebote)
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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World (2006)
EN HC USISBN: 9780718148652 bzw. 0718148657, in Englisch, 208 Seiten, JOSEPH MICHAEL (PENG, gebundenes Buch, gebraucht.
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authen ticity Is the Best Marketing of All (2012)
EN PB USISBN: 9781591845331 bzw. 1591845335, in Englisch, 240 Seiten, Portfolio, Taschenbuch, gebraucht.
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