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Ethics and Neuromarketing Implications for Market Research and Business Practice
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Bester Preis: Fr. 104.41 (€ 106.99)¹ (vom 05.05.2021)1
Ethics and Neuromarketing (2017)
~EN HC NWISBN: 9783319456072 bzw. 3319456075, vermutlich in Englisch, Springer / Springer, Berlin, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design enhancing promotions and advertising, pricing, professional services, and store design and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. 1st ed. 2017. 2016. xv, 209 S. 31 Farbabb., 11 Farbtabellen. 235 mm Sofort lieferbar, Hardcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design enhancing promotions and advertising, pricing, professional services, and store design and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. 1st ed. 2017. 2016. xv, 209 S. 31 Farbabb., 11 Farbtabellen. 235 mm Sofort lieferbar, Hardcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
2
Ethics and Neuromarketing (2018)
~EN PB NW RPISBN: 9783319833293 bzw. 3319833294, vermutlich in Englisch, Springer / Springer International Publishing / Springer, Berlin, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design enhancing promotions and advertising, pricing, professional services, and store design and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. Softcover reprint of the original 1st ed. 2017. 2018. xv, 209 S. 31 Farbabb., 11 Farbtabellen. 235 mm Sofort lieferbar, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design enhancing promotions and advertising, pricing, professional services, and store design and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. Softcover reprint of the original 1st ed. 2017. 2018. xv, 209 S. 31 Farbabb., 11 Farbtabellen. 235 mm Sofort lieferbar, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
3
Thomas, Andrew R. / Thomas, Andrew R. (Hrsg.) / Pop, Nicolae Alexandru / Pop, Nicolae Alexandru (Hrsg.) / Iorga, Ana Maria / Iorga, Ana Maria (Hrsg.) / Ducu, Cristian / Ducu, Cristian (Hrsg.)
Ethics and Neuromarketing - Implications for Market Research and Business Practice (2018)
~EN PB NWISBN: 9783319833293 bzw. 3319833294, vermutlich in Englisch, 209 Seiten, Springer Springer International Publishing Springer, Berlin, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
AUSFÜHRLICHERE BESCHREIBUNG: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design enhancing promotions and advertising, pricing, professional services, and store design and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. INHALT: 1. Introduction.- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research.- 3. Topoi in Neuromarketing Ethics.- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies.- 5. Ethical and Legal Considerations in Research Subject and Data Protection.- 6. Transparency and Reliability in Neuromarketing Research.- 7. Implicit Measures of Attitudes in Market Research.- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research.- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging.- 10. The Limits and the Ethics of Consumer Profiling.- 11. Ethical Dilemmas of Future Technologies.- 12. The Ethics of Neuromarketing in Sports. 2018, Taschenbuch / Paperback, Neuware, H: 236mm, B: 156mm, T: 14mm, 355g, 209, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
AUSFÜHRLICHERE BESCHREIBUNG: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design enhancing promotions and advertising, pricing, professional services, and store design and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. INHALT: 1. Introduction.- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research.- 3. Topoi in Neuromarketing Ethics.- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies.- 5. Ethical and Legal Considerations in Research Subject and Data Protection.- 6. Transparency and Reliability in Neuromarketing Research.- 7. Implicit Measures of Attitudes in Market Research.- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research.- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging.- 10. The Limits and the Ethics of Consumer Profiling.- 11. Ethical Dilemmas of Future Technologies.- 12. The Ethics of Neuromarketing in Sports. 2018, Taschenbuch / Paperback, Neuware, H: 236mm, B: 156mm, T: 14mm, 355g, 209, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung.
4
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Ethics Neuromarketing: Implications for Market Research Business Practice (2016)
~EN HC USISBN: 9783319456072 bzw. 3319456075, vermutlich in Englisch, 2017. Ausgabe, Springer, Cham, gebundenes Buch, gebraucht, guter Zustand.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Versandgebiet: DOM.
Von Händler/Antiquariat, GreatBookPrices-, MD, Columbia, [RE:4].
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Hard cover, 2017 ed.
Von Händler/Antiquariat, GreatBookPrices-, MD, Columbia, [RE:4].
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Hard cover, 2017 ed.
5
Ethics and Neuromarketing
EN NWISBN: 9783319456072 bzw. 3319456075, in Englisch, neu.
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports?under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters an ...
6
Ethics and Neuromarketing
~EN PB NWISBN: 9783319833293 bzw. 3319833294, vermutlich in Englisch, Springer Shop, Taschenbuch, neu.
Lieferung aus: Deutschland, Lagernd.
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. Soft cover.
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. Soft cover.
7
Ethics and Neuromarketing (2016)
~EN HC NWISBN: 9783319456072 bzw. 3319456075, vermutlich in Englisch, Springer, Berlin|Springer, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
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Thomas, Andrew R. (Edited by)/ Pop, Nicolae Alexandru (Edited by)/ Iorga, Ana Maria (Edited by)/ Ducu, Cristian (Edited by)
Ethics and Neuromarketing: Implications for Market Research and Business Practice (2016)
~EN HC NWISBN: 9783319456072 bzw. 3319456075, vermutlich in Englisch, Springer, gebundenes Buch, neu.
Von Händler/Antiquariat, Revaluation Books [2134736], Exeter, United Kingdom.
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Ethics and Neuromarketing: Implications for Market Research and Business Practice (2018)
EN PB NW RPISBN: 9783319833293 bzw. 3319833294, in Englisch, 228 Seiten, Thomas, Andrew R. Pop, Nicolae Alexandru, Iorga, Ana Maria, Ducu, Cristian, Springer, Taschenbuch, neu, Nachdruck.
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Ethics and Neuromarketing: Implications for Market Research and Business Practice (2016)
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