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100%: Simon Kelly/ Paul Johnston/ Stacey Danheiser: Value-ology: Aligning Sales And Marketing To Shape And Deliver Profitable Customer Value Propositions (ISBN: 9783319833330) 2017, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
93%: Simon Kelly, Paul Johnston, Stacey Danheiser: Value-ology (ISBN: 9783319456263) 2017, in Deutsch, Taschenbuch.Nur diese Ausgabe anzeigen…
90%: Simon Kelly; Paul Johnston; Stacey Danheiser: Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions Author (ISBN: 9783319456256) 2017, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
Value-ology: Aligning Sales And Marketing To Shape And Deliver Profitable Customer Value Propositions
14 Angebote vergleichen
Bester Preis: Fr. 24.77 (€ 25.38)¹ (vom 21.09.2019)1
Value-ology
~EN PB NWISBN: 9783319833330 bzw. 3319833332, vermutlich in Englisch, Springer Shop, Taschenbuch, neu.
Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Lagernd, zzgl. Versandkosten.
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value. Soft cover.
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value. Soft cover.
2
Value-ology: Aligning Sales And Marketing To Shape And Deliver Profitable Customer Value Propositions
~EN NWISBN: 9783319833330 bzw. 3319833332, vermutlich in Englisch, neu.
Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it''s not relevant to the audience or the prospect doesn''t even know the content exists. Furthermore 58% of deals end up in "no decision" because Sales has not presented value effectively.Companies are creating lots of noise but failing to resonate with the customers.So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content.In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers'' needs, wants, motivations and pain points so that they can offer customized "value". The book sets out how to establish a formal program to continuously capture customer intelligence and insights - the shiny gems of understanding that help prospects to connect the dots - so that value can be consistently articulated in marketing and sales conversations.By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain - not only get a new customer, but to continue to create value for future purchases by creating "post-sales" value.
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it''s not relevant to the audience or the prospect doesn''t even know the content exists. Furthermore 58% of deals end up in "no decision" because Sales has not presented value effectively.Companies are creating lots of noise but failing to resonate with the customers.So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content.In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers'' needs, wants, motivations and pain points so that they can offer customized "value". The book sets out how to establish a formal program to continuously capture customer intelligence and insights - the shiny gems of understanding that help prospects to connect the dots - so that value can be consistently articulated in marketing and sales conversations.By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain - not only get a new customer, but to continue to create value for future purchases by creating "post-sales" value.
3
Value-ology
~EN NW ABISBN: 9783319833330 bzw. 3319833332, vermutlich in Englisch, neu, Hörbuch.
Lieferung aus: Österreich, Lieferzeit: 5 Tage, zzgl. Versandkosten.
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it's not relevant to the audience or the prospect doesn't even know the content exists. Furthermore 58% of deals end up in "no decision" because Sales has not presented value effectively.Companies are creating lots of noise but failing to resonate with the customers.So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content.In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers' needs, wants, motivations and pain points so that they can offer customized "value". The book sets out how to establish a formal program to continuously capture customer intelligence and insights - the shiny gems of understanding that help prospects to connect the dots - so that value can be consistently articulated in marketing and sales conversations.By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain - not only get a new customer, but to continue to create value for future purchases by creating "post-sales" value.
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it's not relevant to the audience or the prospect doesn't even know the content exists. Furthermore 58% of deals end up in "no decision" because Sales has not presented value effectively.Companies are creating lots of noise but failing to resonate with the customers.So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content.In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers' needs, wants, motivations and pain points so that they can offer customized "value". The book sets out how to establish a formal program to continuously capture customer intelligence and insights - the shiny gems of understanding that help prospects to connect the dots - so that value can be consistently articulated in marketing and sales conversations.By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain - not only get a new customer, but to continue to create value for future purchases by creating "post-sales" value.
4
/ Johnston / Danheiser | Value-ology | Palgrave Macmillan | Softcover reprint of the original 1st ed. 2017 | 2018
~EN PB NWISBN: 9783319833330 bzw. 3319833332, vermutlich in Englisch, Palgrave Macmillan, Taschenbuch, neu.
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because its not relevant to the audience or the prospect doesnt even know the content exists. Furthermore 58% of deals end up in no decision because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers needs, wants, motivations and pain points so that they can offer customized value. The book sets out how to establish a formal program to continuously capture customer intelligence and insights the shiny gems of understanding that help prospects to connect the dots so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain not only get a new customer, but to continue to create value for future purchases by creating post-sales value.
5
Value-ology (2017)
~EN PB NW RPISBN: 3319833332 bzw. 9783319833330, vermutlich in Englisch, Springer International Publishing, Taschenbuch, neu, Nachdruck.
Value-ology ab 35.49 € als Taschenbuch: Aligning sales and marketing to shape and deliver profitable customer value propositions. Softcover reprint of the original 1st ed. 2017. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,.
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Value-ology (2017)
DE PB NW RPISBN: 3319833332 bzw. 9783319833330, in Deutsch, Taschenbuch, neu, Nachdruck.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
Value-ology (2017)
~EN PB NW RPISBN: 3319833332 bzw. 9783319833330, vermutlich in Englisch, Taschenbuch, neu, Nachdruck.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
Value-ology (2017)
DE PB NWISBN: 9783319456263 bzw. 3319456261, in Deutsch, Springer International Publishing, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
9
Value-ology
DE NW EB DLISBN: 9783319456263 bzw. 3319456261, in Deutsch, Palgrave, neu, E-Book, elektronischer Download.
Lieferung aus: Japan, Lagernd, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
10
Value-ology (2017)
DE NW EB DLISBN: 9783319456263 bzw. 3319456261, in Deutsch, Palgrave Macmillan, Palgrave Macmillan, Palgrave Macmillan, neu, E-Book, elektronischer Download.
Lieferung aus: Kanada, in-stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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