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Marketing And Customer Loyalty: The Extra Step Approach
12 Angebote vergleichen
Bester Preis: Fr. 4.90 (€ 5.01)¹ (vom 04.09.2019)Marketing and Customer Loyalty
ISBN: 9783319847924 bzw. 3319847929, vermutlich in Englisch, Springer Shop, Taschenbuch, neu.
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector. Soft cover.
Marketing And Customer Loyalty: The Extra Step Approach
ISBN: 9783319847924 bzw. 3319847929, vermutlich in Englisch, neu.
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the finalextra stepin enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.
Marketing and Customer Loyalty (2017)
ISBN: 9783319519906 bzw. 3319519905, in Deutsch, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Marketing and Customer Loyalty (2017)
ISBN: 3319519905 bzw. 9783319519906, in Deutsch, neu.
Marketing and Customer Loyalty (2017)
ISBN: 9783319519906 bzw. 3319519905, in Deutsch, 125 Seiten, Springer-Verlag GmbH, neu.
Von Händler/Antiquariat, AHA-BUCH GmbH, [4009276].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Marketing and Customer Loyalty (2017)
ISBN: 9783319519906 bzw. 3319519905, in Deutsch, 125 Seiten, Springer-Verlag GmbH, neu.
Von Händler/Antiquariat, Buchhandlung Hoffmann, [3174608].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Marketing and Customer Loyalty - The Extra Step Approach
ISBN: 9783319519906 bzw. 3319519905, in Deutsch, Springer-Verlag Gmbh, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Marketing and Customer Loyalty
ISBN: 9783319519906 bzw. 3319519905, in Deutsch, Springer Shop, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Marketing and Customer Loyalty
ISBN: 9783319519906 bzw. 3319519905, in Deutsch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Marketing and Customer Loyalty: The Extra Step Approach
ISBN: 9783319847924 bzw. 3319847929, in Deutsch, Springer International Publishing, Taschenbuch, neu.
Marketing-and-Customer-Loyalty~~Mauro-Cavallone, Marketing and Customer Loyalty: The Extra Step Approach, Paperback.