Multisensory Packaging: Designing New Product Experiences
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Bester Preis: Fr. 98.74 (€ 101.18)¹ (vom 01.06.2018)1
Multisensory Packaging
~EN HC NWISBN: 9783319949765 bzw. 3319949764, vermutlich in Englisch, Palgrave, gebundenes Buch, neu.
Lieferung aus: Deutschland, Lagernd.
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike. Hard cover.
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike. Hard cover.
2
Multisensory Packaging
DE NWISBN: 9783319949765 bzw. 3319949764, in Deutsch, Springer Nature, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
3
Multisensory Packaging: Designing New Product Experiences
DE HC NWISBN: 9783319949765 bzw. 3319949764, in Deutsch, Springer International Publishing, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Multisensory-Packaging~~Carlos-Velasco, Multisensory Packaging: Designing New Product Experiences, Hardcover.
Multisensory-Packaging~~Carlos-Velasco, Multisensory Packaging: Designing New Product Experiences, Hardcover.
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