Color in Advertising: Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure
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Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: LAP Lambert Academic Publishing | Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure | This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce? Are red or blue backgrounds optimal for the memorization of the advertisement and the brand? How are attitudes toward the advertisement influenced by the color that dominates in the ad? Do the effects of color on consumers change when exposure conditions differ? | Format: Paperback | Language/Sprache: english | 444 pp.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Agrios-Buch [57449362], Bergisch Gladbach, Germany.
Neuware - This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce Are red or blue backgrounds optimal for the memorization of the advertisement and the brand How are attitudes toward the advertisement influenced by the color that dominates in the ad Do the effects of color on consumers change when exposure conditions differ 444 pp. Englisch.

Lieferung aus: Deutschland, zzgl. Versandkosten.
Color in Advertising ab 71.9 EURO Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure, Color in Advertising ab 71.9 EURO Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland.
Von Händler/Antiquariat, Buchhandlung Hoffmann, [3174608].
Neuware - This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce Are red or blue backgrounds optimal for the memorization of the advertisement and the brand How are attitudes toward the advertisement influenced by the color that dominates in the ad Do the effects of color on consumers change when exposure conditions differ, 08.08.2017, Taschenbuch, Neuware, 220x150x27 mm, 677g, 444, Internationaler Versand, offene Rechnung (Vorkasse vorbehalten), sofortueberweisung.de, Selbstabholung und Barzahlung, Skrill/Moneybookers, PayPal, Lastschrift, Banküberweisung.

Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei.
Von Händler/Antiquariat, expressbuch24.
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