Country Reputation: The Case of Brazil in the United Kingdom : Four Stakeholders' Perspectives on Brazil's Brand Image
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Bester Preis: Fr. 20.42 (€ 20.88)¹ (vom 01.07.2017)1
Country Reputation: The Case of Brazil in the United Kingdom : Four Stakeholders' Perspectives on Brazil's Brand Image (2017)
DE PB NWISBN: 9783330323209 bzw. 3330323205, in Deutsch, LAP Lambert Academic Publishing Mai 2017, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Neuware - 'Existing research in international business discreetly recognizes the presence of theoretical convergences regarding the image of a country (e.g. country-of-origin, country branding, nation branding) and the reputation of a country. Yet, no theory on country reputation is robust in literature. Based on this setting, the core theories employed in this cross-disciplinary study are drawn from reputation principles, also rooted in country-of-origin theory and aligned to nation branding while supported by country branding strategies (including marketing, communication and public relations). The need for these theoretical significant linkages supports filling a gap in applied social sciences knowledge with regard to the management of the reputation of a country'. Fundação CAPES, Ministry of Education - Brazil, has funded this research. 60 pp. Englisch.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Neuware - 'Existing research in international business discreetly recognizes the presence of theoretical convergences regarding the image of a country (e.g. country-of-origin, country branding, nation branding) and the reputation of a country. Yet, no theory on country reputation is robust in literature. Based on this setting, the core theories employed in this cross-disciplinary study are drawn from reputation principles, also rooted in country-of-origin theory and aligned to nation branding while supported by country branding strategies (including marketing, communication and public relations). The need for these theoretical significant linkages supports filling a gap in applied social sciences knowledge with regard to the management of the reputation of a country'. Fundação CAPES, Ministry of Education - Brazil, has funded this research. 60 pp. Englisch.
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Country Reputation: The Case of Brazil in the United Kingdom (2017)
DE PB NWISBN: 9783330323209 bzw. 3330323205, in Deutsch, 60 Seiten, LAP Lambert Academic Publishing, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Buchhandlung - Bides GbR, [4124740].
Neuware - 'Existing research in international business discreetly recognizes the presence of theoretical convergences regarding the image of a country (e.g. country-of-origin, country branding, nation branding) and the reputation of a country. Yet, no theory on country reputation is robust in literature. Based on this setting, the core theories employed in this cross-disciplinary study are drawn from reputation principles, also rooted in country-of-origin theory and aligned to nation branding while supported by country branding strategies (including marketing, communication and public relations). The need for these theoretical significant linkages supports filling a gap in applied social sciences knowledge with regard to the management of the reputation of a country'. Fundação CAPES, Ministry of Education - Brazil, has funded this research. - Besorgungstitel - vorauss. Lieferzeit 3-5 Tage. 31.05.2017, Taschenbuch, Neuware, 220x150x4 mm, 106g, 60, Internationaler Versand, offene Rechnung (Vorkasse vorbehalten), PayPal, Kreditkarte, Banküberweisung.
Von Händler/Antiquariat, Buchhandlung - Bides GbR, [4124740].
Neuware - 'Existing research in international business discreetly recognizes the presence of theoretical convergences regarding the image of a country (e.g. country-of-origin, country branding, nation branding) and the reputation of a country. Yet, no theory on country reputation is robust in literature. Based on this setting, the core theories employed in this cross-disciplinary study are drawn from reputation principles, also rooted in country-of-origin theory and aligned to nation branding while supported by country branding strategies (including marketing, communication and public relations). The need for these theoretical significant linkages supports filling a gap in applied social sciences knowledge with regard to the management of the reputation of a country'. Fundação CAPES, Ministry of Education - Brazil, has funded this research. - Besorgungstitel - vorauss. Lieferzeit 3-5 Tage. 31.05.2017, Taschenbuch, Neuware, 220x150x4 mm, 106g, 60, Internationaler Versand, offene Rechnung (Vorkasse vorbehalten), PayPal, Kreditkarte, Banküberweisung.
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Country Reputation: The Case of Brazil in the United Kingdom
DE PB NWISBN: 9783330323209 bzw. 3330323205, in Deutsch, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: LAP Lambert Academic Publishing | Four Stakeholders' Perspectives on Brazil's Brand Image | "Existing research in international business discreetly recognizes the presence of theoretical convergences regarding the image of a country (e.g. country-of-origin, country branding, nation branding) and the reputation of a country. Yet, no theory on country reputation is robust in literature. Based on this setting, the core theories employed in this cross-disciplinary study are drawn from reputation principles, also rooted in country-of-origin theory and aligned to nation branding while supported by country branding strategies (including marketing, communication and public relations). The need for these theoretical significant linkages supports filling a gap in applied social sciences knowledge with regard to the management of the reputation of a country". Fundação CAPES, Ministry of Education - Brazil, has funded this research. | Format: Paperback | Language/Sprache: english | 60 pp.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: LAP Lambert Academic Publishing | Four Stakeholders' Perspectives on Brazil's Brand Image | "Existing research in international business discreetly recognizes the presence of theoretical convergences regarding the image of a country (e.g. country-of-origin, country branding, nation branding) and the reputation of a country. Yet, no theory on country reputation is robust in literature. Based on this setting, the core theories employed in this cross-disciplinary study are drawn from reputation principles, also rooted in country-of-origin theory and aligned to nation branding while supported by country branding strategies (including marketing, communication and public relations). The need for these theoretical significant linkages supports filling a gap in applied social sciences knowledge with regard to the management of the reputation of a country". Fundação CAPES, Ministry of Education - Brazil, has funded this research. | Format: Paperback | Language/Sprache: english | 60 pp.
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Country Reputation: The Case of Brazil in the United Kingdom: Four Stakeholders' Perspectives on Brazil's Brand Image (2017)
EN PB NWISBN: 9783330323209 bzw. 3330323205, in Englisch, 60 Seiten, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen.
Von Händler/Antiquariat, dodax-shop.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, dodax-shop.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Country Reputation: The Case of Brazil in the United Kingdom als von
DE HC NWISBN: 9783330323209 bzw. 3330323205, in Deutsch, LAP Lambert Academic Publishing, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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