In-Store Marketing of the American Retailer Macy's - 2 Angebote vergleichen
Bester Preis: Fr. 14.67 (€ 14.99)¹ (vom 28.02.2021)1
In-Store Marketing of the American Retailer Macy's (2019)
~EN NW ABISBN: 9783346179852 bzw. 3346179850, vermutlich in Englisch, Droemer, München, Deutschland, neu, Hörbuch.
Lieferung aus: Niederlande, binnen 5 - 7 werkdagen, zzgl. Versandkosten.
Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Saarbrücken, language: English, abstract: The paper aims to give a general insight into the topic of in-store marketing and its elements. Furthermore, it gives an insight into Macy's approach to in-store marketing. Additionally, the paper was intended to give answers to the following questions: What are the precise elements of in-store marketing? As Macy's department stores structure several of their floors with a brand-oriented shop-in-shop design, what are the possible advantages and disadvantages? Where do we see the main potential for European department store chains regarding their in-store marketing strategies, compared with American retailers such as Macy'S.
Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Saarbrücken, language: English, abstract: The paper aims to give a general insight into the topic of in-store marketing and its elements. Furthermore, it gives an insight into Macy's approach to in-store marketing. Additionally, the paper was intended to give answers to the following questions: What are the precise elements of in-store marketing? As Macy's department stores structure several of their floors with a brand-oriented shop-in-shop design, what are the possible advantages and disadvantages? Where do we see the main potential for European department store chains regarding their in-store marketing strategies, compared with American retailers such as Macy'S.
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In-Store Marketing of the American Retailer Macy's
~EN PB NWISBN: 3346179850 bzw. 9783346179852, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
In-Store Marketing of the American Retailer Macy's ab 14.99 € als Taschenbuch: Elements Advantages and Disadvantages of In-Store Marketing. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,.
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