Consequences for Budweiser and its Marketing Management due to the Corona Crisis (eBook, PDF)
3 Angebote vergleichen
Bester Preis: Fr. 2.92 (€ 2.99)¹ (vom 02.03.2021)1
Consequences for Budweiser and its Marketing Management due to the Corona Crisis (eBook, PDF) (2020)
~EN NWISBN: 9783346347817 bzw. 3346347818, vermutlich in Englisch, GRIN Verlag, neu.
Lieferung aus: Deutschland, Sofort per Download lieferbar, Versandkostenfrei innerhalb von Deutschland.
Scientific Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Heilbronn University, language: English, abstract: As the current health crisis due to the dramatic spread of COVID-19 poses a challenge to societies, governments and businesses across the globe, also the American brand Budweiser is strongly affected by its consequences. Therefore, the objective of this written report is to examine to what extent the corona crisis affects the brand Budweiser and its marketing management. To begin with, after providing some general information about the brand, I will investigate how strongly Budweiser is currently affected and will be affected in the next one or two years by the effects of the corona crisis. Secondly, it will be analysed how the brand is currently communicating with its end consumers as well as how this communication is changing compared to the time before the sanitary crisis. Eventually, I will evaluate the quality of communication and finally, I will declare what I would change as a marketing manager.
Scientific Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Heilbronn University, language: English, abstract: As the current health crisis due to the dramatic spread of COVID-19 poses a challenge to societies, governments and businesses across the globe, also the American brand Budweiser is strongly affected by its consequences. Therefore, the objective of this written report is to examine to what extent the corona crisis affects the brand Budweiser and its marketing management. To begin with, after providing some general information about the brand, I will investigate how strongly Budweiser is currently affected and will be affected in the next one or two years by the effects of the corona crisis. Secondly, it will be analysed how the brand is currently communicating with its end consumers as well as how this communication is changing compared to the time before the sanitary crisis. Eventually, I will evaluate the quality of communication and finally, I will declare what I would change as a marketing manager.
2
Consequences for Budweiser and its Marketing Management due to the Corona Crisis
~EN NW EB DLISBN: 9783346347817 bzw. 3346347818, vermutlich in Englisch, Consequences for Budweiser and its Marketing Management due to the Corona Crisis - eBook als pdf von Laura Hins - GRIN Verlag - 9783346347817, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
3
Consequences for Budweiser and its Marketing Management due to the Corona Crisis
~EN NW EB DLISBN: 9783346347817 bzw. 3346347818, vermutlich in Englisch, Droemer, München, Deutschland, neu, E-Book, elektronischer Download.
Consequences for Budweiser and its Marketing Management due to the Corona Crisis ab 2.99 EURO.
Lade…