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Particularities in the Marketing Mix for Service Operations100%: Wenderoth, Martin: Particularities in the Marketing Mix for Service Operations (ISBN: 9783640266999) in Deutsch, Taschenbuch.
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Particularities in the Marketing Mix for Service Operations
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9783640266951 - Martin Wenderoth: Particularities in the Marketing Mix for Service Operations
Martin Wenderoth

Particularities in the Marketing Mix for Service Operations (2009)

Lieferung erfolgt aus/von: Schweiz ~EN NW EB

ISBN: 9783640266951 bzw. 3640266951, vermutlich in Englisch, GRIN, neu, E-Book.

Fr. 7.90 + Versand: Fr. 18.00 = Fr. 25.90
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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5 (excellent), University of Pécs (International PhD Program), course: Marketing I, 30 entries in the bibliography, language: English, abstract: Johnston and Clark (2001, p.3) point out, that everybody is ... Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5 (excellent), University of Pécs (International PhD Program), course: Marketing I, 30 entries in the bibliography, language: English, abstract: Johnston and Clark (2001, p.3) point out, that everybody is everyday coming several times into contact with service operations. Following Bruhn (1993, p. 781), highly developed economies can be characterised by an over proportional and strong growth of the service sec-tor. Evidence to this statement can be given evidence looking at the statistics in different countries. For example: In 2005, 72% of all employees in the Federal Republic of Germany had been employed in the service sector, representing an increase of 13%-points compared to 1991 (Statistisches Bundesamt, 2007, p. 291). The before mentioned development, as well as the dynamic of service sector in itself, has lead to an increasing interest in the special problems of service marketing (Rust and Chung, 2006, pp.560-561). The present essay will explore particularities regarding the marketing mix in service operations. Therefore, first of all the most important terms such as service, service marketing and marketing instruments will be defined. In the following, the 7P´s of the mar-keting mix for service operations under consideration of the characteristics of services will be examined. Finally, the most important findings and interactions will be summarised and con-clusions will be derived. ePUB, 13.02.2009.
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9783640266951 - Martin Wenderoth: Particularities in the Marketing Mix for Service Operations
Martin Wenderoth

Particularities in the Marketing Mix for Service Operations (2009)

Lieferung erfolgt aus/von: Österreich ~EN NW EB

ISBN: 9783640266951 bzw. 3640266951, vermutlich in Englisch, GRIN, neu, E-Book.

Fr. 5.86 ( 5.99)¹
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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5 (excellent), University of Pécs (International PhD Program), course: Marketing I, 30 entries in the bibliography, language: English, abstract: Johnston and Clark (2001, p.3) point out, that everybody is ... Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5 (excellent), University of Pécs (International PhD Program), course: Marketing I, 30 entries in the bibliography, language: English, abstract: Johnston and Clark (2001, p.3) point out, that everybody is everyday coming several times into contact with service operations. Following Bruhn (1993, p. 781), highly developed economies can be characterised by an over proportional and strong growth of the service sec-tor. Evidence to this statement can be given evidence looking at the statistics in different countries. For example: In 2005, 72% of all employees in the Federal Republic of Germany had been employed in the service sector, representing an increase of 13%-points compared to 1991 (Statistisches Bundesamt, 2007, p. 291). The before mentioned development, as well as the dynamic of service sector in itself, has lead to an increasing interest in the special problems of service marketing (Rust and Chung, 2006, pp.560-561). The present essay will explore particularities regarding the marketing mix in service operations. Therefore, first of all the most important terms such as service, service marketing and marketing instruments will be defined. In the following, the 7P´s of the mar-keting mix for service operations under consideration of the characteristics of services will be examined. Finally, the most important findings and interactions will be summarised and con-clusions will be derived. 13.02.2009, ePUB.
3
9783640266951 - Martin Wenderoth: Particularities in the Marketing Mix for Service Operations
Martin Wenderoth

Particularities in the Marketing Mix for Service Operations (2007)

Lieferung erfolgt aus/von: Deutschland ~EN NW EB DL

ISBN: 9783640266951 bzw. 3640266951, vermutlich in Englisch, GRIN Verlag, neu, E-Book, elektronischer Download.

Fr. 5.86 ( 5.99)¹
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Lieferung aus: Deutschland, Versandkostenfrei.
Particularities in the Marketing Mix for Service Operations: Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5 (excellent), University of Pécs (International PhD Program), course: Marketing I, 30 entries in the bibliography, language: English, abstract: Johnston and Clark (2001, p.3) point out, that everybody is everyday coming several times into contact with service operations. Following Bruhn (1993, p. 781), highly developed economies can be characterised by an over proportional and strong growth of the service sec-tor. Evidence to this statement can be given evidence looking at the statistics in different countries. For example: In 2005, 72% of all employees in the Federal Republic of Germany had been employed in the service sector, representing an increase of 13%-points compared to 1991 (Statistisches Bundesamt, 2007, p. 291). The before mentioned development, as well as the dynamic of service sector in itself, has lead to an increasing interest in the special problems of service marketing (Rust and Chung, 2006, pp.560-561). The present essay will explore particularities regarding the marketing mix in service operations. Therefore, first of all the most important terms such as service, service marketing and marketing instruments will be defined. In the following, the 7P`s of the mar-keting mix for service operations under consideration of the characteristics of services will be examined. Finally, the most important findings and interactions will be summarised and con-clusions will be derived. Englisch, Ebook.
4
9783640266999 - Particularities in the Marketing Mix for Service Operations

Particularities in the Marketing Mix for Service Operations (2007)

Lieferung erfolgt aus/von: Deutschland DE NW

ISBN: 9783640266999 bzw. 3640266994, in Deutsch, GRIN, neu.

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9783640266999 - Martin Wenderoth: Particularities in the Marketing Mix for Service Operations
Martin Wenderoth

Particularities in the Marketing Mix for Service Operations (2009)

Lieferung erfolgt aus/von: Deutschland DE NW

ISBN: 9783640266999 bzw. 3640266994, in Deutsch, GRIN Verlag GmbH,Feb 2009, neu.

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9783640266999 - Martin Wenderoth: Particularities in the Marketing Mix for Service Operations (Paperback)
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Martin Wenderoth

Particularities in the Marketing Mix for Service Operations (Paperback) (2013)

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9783640266999 - Martin Wenderoth: Particularities in the Marketing Mix for Service Operations
Symbolbild
Martin Wenderoth

Particularities in the Marketing Mix for Service Operations (2009)

Lieferung erfolgt aus/von: Deutschland DE PB NW RP

ISBN: 9783640266999 bzw. 3640266994, in Deutsch, Grin Verlag Feb 2009, Taschenbuch, neu, Nachdruck.

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9783640266999 - Martin Wenderoth: Particularities in the Marketing Mix for Service Operations
Martin Wenderoth

Particularities in the Marketing Mix for Service Operations

Lieferung erfolgt aus/von: Deutschland DE NW

ISBN: 9783640266999 bzw. 3640266994, in Deutsch, GRIN Verlag GmbH, neu.

Fr. 15.65 ( 15.99)¹
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9783640266999 - Particularities in the Marketing Mix for Service Operations

Particularities in the Marketing Mix for Service Operations

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9783640266951 - Particularities in the Marketing Mix for Service Operations

Particularities in the Marketing Mix for Service Operations

Lieferung erfolgt aus/von: Vereinigtes Königreich Grossbritannien und Nordirland DE NW

ISBN: 9783640266951 bzw. 3640266951, in Deutsch, Grin-Verlag, München, Deutschland, neu.

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