Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a
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Lieferung aus: Deutschland, Versandkostenfrei.
Shopper Behavior at the Point of Purchase: This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. Englisch, Ebook.

Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Despatched same working day before 3pm.
The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction.Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

Lieferung aus: Deutschland, E-Book zum Download, Versandkostenfrei.
This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. Kindle Edition, Ausgabe: 1, Format: Kindle eBook, Label: Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Produktgruppe: eBooks, Publiziert: 2016-04-22, Freigegeben: 2016-04-22, Studio: Peter Lang GmbH, Internationaler Verlag der Wissenschaften.

Lieferung aus: Kanada, in-stock.
This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its de.

Lieferung aus: Niederlande, Direct beschikbaar.
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Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Lieferung aus: Deutschland, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, in-stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen