Falls Sie nur an einem bestimmten Exempar interessiert sind, können Sie aus der folgenden Liste jenes wählen, an dem Sie interessiert sind:
Nur diese Ausgabe anzeigen…
Nur diese Ausgabe anzeigen…
Building relationships with stakeholders in corporate branding als eBook von
10 Angebote vergleichen
Preise | 2014 | 2018 | 2023 |
---|---|---|---|
Schnitt | Fr. 14.66 (€ 14.99)¹ | Fr. 14.66 (€ 14.99)¹ | Fr. 15.64 (€ 15.99)¹ |
Nachfrage |
Building relationships with stakeholders in corporate branding (2013)
ISBN: 9783656641643 bzw. 3656641641, in Deutsch, Grin Verlag Gmbh Grin Verlag, Taschenbuch, neu, Nachdruck.
This item is printed on demand - Print on Demand Titel. Neuware - Seminar paper from the year 2013 in the subject Business economics - Investment and Finance, grade: 2.3, University of Leicester (School of Management), course: Elective: Communications & Branding, language: English, abstract: A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset. This quote is said to be from US brand consultant Larry Light that expresses two things: First, the intangible asset brand is of (great) value and second, the value is defined by the bond the brand creates between the consumer and the company. Both parties company and customer profit as the brand creates customer loyalty and facilitates consumers choice decision by reducing risk (Dall Olmo Riley and de Chernatony 2000, p.140/141). A company s brand value is the advantages a brand provides, such as being able to charge a premium and/or the mentioned customer loyalty. This added value is called brand equity (Aaker 1996, p.68). We shall understand brands as Kapferer (1997, p.6) describe them: as a promise. A brand is an impression perceived in a client's mind [ ]. It is the sum of all tangible and intangible elements, which makes the selection unique. A brand is [ ] all the attributes that come to the consumer's mind when he or she thinks about the brand . Although brands and branding are often used as interchangeable concepts, branding the activity should in this essay be understood according to Keller s (2002, p.151) description: as activities to create a (strong) brand. In this essay, the author explains the value and types of brands, the process of brand-building for corporate and place brands , the link of brands to corporate and place identity and the concept of a holistic brand. All is done with focus on the importance of (building) relationships with stakeholders in branding. 24 pp. Englisch.
Building Relationships with Stakeholders in Corporate Branding (2014)
ISBN: 9783656641643 bzw. 3656641641, in Englisch, 24 Seiten, GRIN Verlag GmbH, Taschenbuch, gebraucht.
Neu ab: $17.50 (13 Angebote)
Gebraucht ab: $18.58 (6 Angebote)
Zu den weiteren 19 Angeboten bei Amazon.com
Von Händler/Antiquariat, Wordery USA.
Seminar paper from the year 2013 in the subject Business economics - Investment and Finance, grade: 2.3, University of Leicester (School of Management), course: Elective: Communications & Branding, language: English, abstract: "A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset." This quote is said to be from US brand consultant Larry Light that expresses two things: First, the intangible asset "brand" is of (great) value and second, the value is defined by the bond the brand creates between the consumer and the company. Both parties - company and customer - profit as the brand creates customer loyalty and facilitates consumers' choice decision by reducing risk (Dall'Olmo Riley and de Chernatony 2000, p.140/141). A company's brand value is the advantages a brand provides, such as being able to charge a premium and/or the mentioned customer loyalty. This added value is called brand equity (Aaker 1996, p.68). We shall understand brands as Kapferer (1997, p.6) describe them: as a promise. "A brand is an impression perceived in a client's mind [...]. It is the sum of all tangible and intangible elements, which makes the selection unique. A brand is [...] all the attributes that come to the consumer's mind when he or she thinks about the brand". Although brands and branding are often used as interchangeable concepts, branding - the activity - should in this essay be understood according to Keller's (2002, p.151) description: as activities to create a (strong) brand. In this essay, the author explains the value and types of brands, the process of brand-building - for corporate and place brands -, the link of brands to corporate and place identity and the concept of a holistic brand. All is done with focus on the importance of (building) relationships with stakeholders in branding. Paperback, Label: GRIN Verlag GmbH, GRIN Verlag GmbH, Produktgruppe: Book, Publiziert: 2014-04-23, Studio: GRIN Verlag GmbH, Verkaufsrang: 8816758.
Building relationships with stakeholders in corporate branding (eBook, PDF)
ISBN: 9783656641650 bzw. 365664165X, in Deutsch, neu.
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Investition und Finanzierung, Note: 2.3, University of Leicester (School of Management), Veranstaltung: Elective: Communications & Branding, Sprache: Englisch, “A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset.ö This quote is said to be from US brand consultant Larry Light that expresses two things: First, the intangible asset “brandö is of (great) value and second, the value is defined by the bond the brand creates between the consumer and the company. Both parties – company and customer – profit as the brand creates customer loyalty and facilitates consumers´ choice decision by reducing risk (Dall´Olmo Riley and de Chernatony 2000, p.140/141). A company´s brand value is the advantages a brand provides, such as being able to charge a premium and/or the mentioned customer loyalty. This added value is called brand equity (Aaker 1996, p.68). We shall understand brands as Kapferer (1997, p.6) describe them: as a promise. “A brand is an impression perceived in a client's mind […]. It is the sum of all tangible and intangible elements, which makes the selection unique. A brand is […] all the attributes that come to the consumer's mind when he or she thinks about the brandö. Although brands and branding are often used as interchangeable concepts, branding – the activity – should in this essay be understood according to Keller´s (2002, p.151) description: as activities to create a (strong) brand. In this essay, the author explains the value and types of brands, the process of brand-building – for corporate and place brands –, the link of brands to corporate and place identity and the concept of a holistic brand. All is done with focus on the importance of (building) relationships with stakeholders in branding.
Building relationships with stakeholders in corporate branding (2002)
ISBN: 9783656641650 bzw. 365664165X, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Building relationships with stakeholders in corporate branding
ISBN: 9783656641650 bzw. 365664165X, in Deutsch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Building Relationships with Stakeholders in Corporate Branding (2014)
ISBN: 9783656641643 bzw. 3656641641, in Englisch, 24 Seiten, GRIN Verlag GmbH, Taschenbuch, gebraucht.
Neu ab: £10.94 (11 Angebote)
Gebraucht ab: £13.91 (2 Angebote)
Zu den weiteren 13 Angeboten bei Amazon.co.uk
Von Händler/Antiquariat, Wordery.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Building relationships with stakeholders in corporate branding (2014)
ISBN: 9783656641643 bzw. 3656641641, in Englisch, 24 Seiten, Grin Verlag Gmbh, Taschenbuch, neu.
Neu ab: EUR 15,99 (38 Angebote)
Zu den weiteren 38 Angeboten bei Amazon.de (Int.)
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Building relationships with stakeholders in corporate branding als eBook von Stefan Heini
ISBN: 9783656641650 bzw. 365664165X, in Deutsch, GRIN Publishing, neu.
Building relationships with stakeholders in corporate branding ab 14.99 EURO.
Building relationships with stakeholders in corporate branding
ISBN: 9783656641650 bzw. 365664165X, in Deutsch, GRIN Verlag, GRIN Verlag, neu, Erstausgabe, E-Book.
Building relationships with stakeholders in corporate branding - 1. Auflage: ab 15.99 €.
Building Relationships with Stakeholders in Corporate Branding (2014)
ISBN: 9783656641643 bzw. 3656641641, in Deutsch, Grin Verlag Gmbh, Taschenbuch, neu.
Von Händler/Antiquariat, Alibris, NV, Sparks, [RE:5].
Trade paperback.