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The Horsepower of Car Reviews (Paperback) - 11 Angebote vergleichen
Bester Preis: Fr. 44.00 (€ 44.99)¹ (vom 01.09.2016)The Horsepower of Car Reviews
ISBN: 9783656988960 bzw. 365698896X, in Deutsch, Grin Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, De Montfort University Leicester, course: Marketing Management, language: English, abstract: Technological advancements such as the introduction of Web 2.0 has led to changes in consumer shopping behaviour this has empowered consumers, where brand communication with consumers is no longer one way. Consumers have mass amounts of information valuable for decision-making easily accessible, and are continually incorporating the use of reviews into their decision-making processes, especially with high involvement purchases. With car purchases arguably one of the most expensive purchases made in a consumer's lifetime a focus on this purchase decision-making process has been taken. Subsequent to secondary data analysis and literature evaluation, a research problem was identified and objectives were devised. The research problem was to determine the effects and uses of car reviews to consumers. Objectives consisted of investigating: whether potential buyers use car reviews what stage of the buyer decision-making process are car reviews most influential what type of car reviews are used and which type of car review is most trusted. With the consideration of the research problem and objectives, methodology was constructed. An appropriate sampling method and frame was chosen given the current resources and time-scale available. In-depth interviews were used as a data collection method to gain insight into consumer use of car reviews. Moreover online questionnaires were used to gain numerical data to enable statistical analysis and conclusions. Primary data analysis and evaluation was carried out with the consideration of academic theories and frameworks to enhance conclusions and findings. It was revealed that the majority of consumers do make use of car reviews during a car purchase process with consumers having a preference to the use of Autotrader, Top Gear or have no preference between car review sources. Car reviews were more influential in pre-purchase stages where it was found equally as influential in the information search stage as the evaluation of alternatives stage. Personal/consumer car reviews were used and trusted the most, independent car review companies' reviews were 2nd most used and trusted, and car companies were the least used and trusted. It was found that personal car reviews were the most influential to consumers. 2016. 92 S. 2 Farbabb. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware.
The Horsepower of Car Reviews (2015)
ISBN: 9783656988960 bzw. 365698896X, vermutlich in Englisch, Grin Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, De Montfort University Leicester, course: Marketing Management, language: English, abstract: Technological advancements such as the introduction of Web 2.0 has led to changes in consumer shopping behaviour this has empowered consumers, where brand communication with consumers is no longer one way. Consumers have mass amounts of information valuable for decision-making easily accessible, and are continually incorporating the use of reviews into their decision-making processes, especially with high involvement purchases. With car purchases arguably one of the most expensive purchases made in a consumer's lifetime a focus on this purchase decision-making process has been taken. Subsequent to secondary data analysis and literature evaluation, a research problem was identified and objectives were devised. The research problem was to determine the effects and uses of car reviews to consumers. Objectives consisted of investigating: whether potential buyers use car reviews what stage of the buyer decision-making process are car reviews most influential what type of car reviews are used and which type of car review is most trusted. With the consideration of the research problem and objectives, methodology was constructed. An appropriate sampling method and frame was chosen given the current resources and time-scale available. In-depth interviews were used as a data collection method to gain insight into consumer use of car reviews. Moreover online questionnaires were used to gain numerical data to enable statistical analysis and conclusions. Primary data analysis and evaluation was carried out with the consideration of academic theories and frameworks to enhance conclusions and findings. It was revealed that the majority of consumers do make use of car reviews during a car purchase process with consumers having a preference to the use of Autotrader, Top Gear or have no preference between car review sources. Car reviews were more influential in pre-purchase stages where it was found equally as influential in the information search stage as the evaluation of alternatives stage. Personal/consumer car reviews were used and trusted the most, independent car review companies' reviews were 2nd most used and trusted, and car companies were the least used and trusted. It was found that personal car reviews were the most influential to consumers. 2016. 92 S. 2 Farbabb. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
The Horsepower of Car Reviews (Paperback) (2016)
ISBN: 9783656988960 bzw. 365698896X, vermutlich in Englisch, GRIN Verlag, United States, Taschenbuch, neu, Erstausgabe.
Language: English. Brand new Book. Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, De Montfort University Leicester, course: Marketing Management, language: English, abstract: Technological advancements such as the introduction of Web 2.0 has led to changes in consumer shopping behaviour; this has empowered consumers, where brand communication with consumers is no longer one way. Consumers have mass amounts of information valuable for decision-making easily accessible, and are continually incorporating the use of reviews into their decision-making processes, especially with high involvement purchases. With car purchases arguably one of the most expensive purchases made in a consumer's lifetime; a focus on this purchase decision-making process has been taken. Subsequent to secondary data analysis and literature evaluation, a research problem was identified and objectives were devised. The research problem was to determine the effects and uses of car reviews to consumers. Objectives consisted of investigating: whether potential buyers use car reviews; what stage of the buyer decision-making process are car reviews most influential; what type of car reviews are used; and which type of car review is most trusted. With the consideration of the research problem and objectives, methodology was constructed. An appropriate sampling method and frame was chosen given the current resources and time-scale available. In-depth interviews were used as a data collection method to gain insight into consumer use of car reviews. Moreover online questionnaires were used to gain numerical data to enable statistical analysis and conclusions. Primary data analysis and evaluation was carried out with the consideration of academic theories and frameworks to enhance conclusions and findings. It was revealed that the majority of consumers do make use of car reviews during a car purchase process; with consumers having A.
The Horsepower of Car Reviews
ISBN: 9783656988960 bzw. 365698896X, in Deutsch, Grin Verlag, gebundenes Buch, neu.
Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, De Montfort University Leicester, course: Marketing Management, language: English, abstract: Technological advancements such as the introduction of Web 2.0 has led to changes in consumer shopping behaviour; this has empowered consumers, where brand communication with consumers is no longer one way. Consumers have mass amounts of information Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, De Montfort University Leicester, course: Marketing Management, language: English, abstract: Technological advancements such as the introduction of Web 2.0 has led to changes in consumer shopping behaviour; this has empowered consumers, where brand communication with consumers is no longer one way. Consumers have mass amounts of information valuable for decision-making easily accessible, and are continually incorporating the use of reviews into their decision-making processes, especially with high involvement purchases. With car purchases arguably one of the most expensive purchases made in a consumer´s lifetime; a focus on this purchase decision-making process has been taken. Subsequent to secondary data analysis and literature evaluation, a research problem was identified and objectives were devised. The research problem was to determine the effects and uses of car reviews to consumers. Objectives consisted of investigating: whether potential buyers use car reviews; what stage of the buyer decision-making process are car reviews most influential; what type of car reviews are used; and which type of car review is most trusted. With the consideration of the research problem and objectives, methodology was constructed. An appropriate sampling method and frame was chosen given the current resources and time-scale available. In-depth interviews were used as a data collection method to gain insight into consumer use of car reviews. Moreover online questionnaires were used to gain numerical data to enable statistical analysis and conclusions. Primary data analysis and evaluation was carried out with the consideration of academic theories and frameworks to enhance conclusions and findings. It was revealed that the majority of consumers do make use of car reviews during a car purchase process; with consumers having a preference to the use of Autotrader, Top Gear or have no preference between car review sources. Car reviews were more influential in pre-purchase stages; where it was found equally as influential in the information search stage as the evaluation of alternatives stage. Personal/consumer car reviews were used and trusted the most, independent car review companies´ reviews were 2nd most used and trusted, and car companies were the least used and trusted. It was found that personal car reviews were the most influential to consumers. Lieferzeit 1-2 Werktage.
The Horsepower of Car Reviews (2016)
ISBN: 9783656988960 bzw. 365698896X, in Deutsch, GRIN Verlag Aug 2016, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, De Montfort University Leicester, course: Marketing Management, language: English, abstract: Technological advancements such as the introduction of Web 2.0 has led to changes in consumer shopping behaviour; this has empowered consumers, where brand communication with consumers is no longer one way. Consumers have mass amounts of information valuable for decision-making easily accessible, and are continually incorporating the use of reviews into their decision-making processes, especially with high involvement purchases. With car purchases arguably one of the most expensive purchases made in a consumer's lifetime; a focus on this purchase decision-making process has been taken. 92 pp. Englisch.
The Horsepower of Car Reviews
ISBN: 365698896X bzw. 9783656988960, vermutlich in Englisch, GRIN Publishing, Taschenbuch, neu.
The Horsepower of Car Reviews (2016)
ISBN: 9783656988953 bzw. 3656988951, in Deutsch, Grin Verlag, neu, E-Book.
bol.com.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
The Horsepower of Car Reviews
ISBN: 9783656988953 bzw. 3656988951, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
The Horsepower of Car Reviews (2016)
ISBN: 9783656988960 bzw. 365698896X, in Englisch, 92 Seiten, GRIN Verlag, Taschenbuch, neu, Erstausgabe.
Von Händler/Antiquariat, Books on Demand GmbH.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen