Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment (2016)
~EN NW EBISBN: 9783658131340 bzw. 3658131349, vermutlich in Englisch, Gabler, neu, E-Book.
Evidence from Four Countries Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and ´empowering´ them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. 09.03.2016, PDF.
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
~EN NW EB DLISBN: 9783658131340 bzw. 3658131349, vermutlich in Englisch, Springer Shop, neu, E-Book, elektronischer Download.
Lieferung aus: Schweiz, Lagernd, zzgl. Versandkosten.
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. eBook.
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. eBook.
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries (Forschungsgruppe Konsum und Verhalten) (2016)
EN NW FE EB DLISBN: 9783658131340 bzw. 3658131349, in Englisch, 378 Seiten, Springer Gabler, neu, Erstausgabe, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download, Versandkostenfrei.
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. , Kindle Edition, Ausgabe: 1st ed. 2016, Format: Kindle eBook, Label: Springer Gabler, Springer Gabler, Produktgruppe: eBooks, Publiziert: 2016-03-09, Freigegeben: 2016-03-09, Studio: Springer Gabler.
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. , Kindle Edition, Ausgabe: 1st ed. 2016, Format: Kindle eBook, Label: Springer Gabler, Springer Gabler, Produktgruppe: eBooks, Publiziert: 2016-03-09, Freigegeben: 2016-03-09, Studio: Springer Gabler.
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment - Evidence from Four Countries
DE NW EB DLISBN: 9783658131340 bzw. 3658131349, in Deutsch, Springer Fachmedien Wiesbaden Gmbh, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and `empowering` them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. Englisch, Ebook.
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and `empowering` them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. Englisch, Ebook.
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
~EN PB NW EB DLISBN: 9783658131340 bzw. 3658131349, vermutlich in Englisch, Gabler Betriebswirt.-Vlg, Taschenbuch, neu, E-Book, elektronischer Download.
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Pharmaceutical Advertising as Source of Consumer Self-Empowerment : Evidence from Four Countries
EN NW EB DLISBN: 9783658131340 bzw. 3658131349, in Englisch, Springer Netherlands, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Despatched same working day before 3pm.
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