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Measuring Country Image - 16 Angebote vergleichen
Bester Preis: Fr. 2.50 (€ 2.56)¹ (vom 12.09.2019)Measuring Country Image (2016)
ISBN: 9783658154073 bzw. 3658154071, vermutlich in Englisch, Gabler, neu, E-Book.
Theory, Method, and Effects, Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. PDF, 29.08.2016.
Measuring Country Image (2016)
ISBN: 9783658154073 bzw. 3658154071, vermutlich in Englisch, Gabler, neu, E-Book.
Measuring Country Image
ISBN: 9783658154073 bzw. 3658154071, vermutlich in Englisch, Springer Shop, neu, E-Book, elektronischer Download.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. eBook.
Measuring Country Image: Theory, Method, and Effects (2016)
ISBN: 9783658154073 bzw. 3658154071, in Englisch, 147 Seiten, Springer VS, neu, Erstausgabe, E-Book, elektronischer Download.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. Kindle Edition, Ausgabe: 1st ed. 2016, Format: Kindle eBook, Label: Springer VS, Springer VS, Produktgruppe: eBooks, Publiziert: 2016-08-29, Freigegeben: 2016-08-29, Studio: Springer VS.
Measuring Country Image - Theory, Method, and Effects
ISBN: 9783658154073 bzw. 3658154071, in Deutsch, Springer Fachmedien Wiesbaden Gmbh, neu, E-Book, elektronischer Download.
Measuring Country Image: Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. Englisch, Ebook.
Measuring Country Image
ISBN: 9783658154073 bzw. 3658154071, in Englisch, neu, E-Book, elektronischer Download.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Measuring Country Image (2016)
ISBN: 9783658154066 bzw. 3658154063, in Deutsch, Taschenbuch, neu.
Erscheinungsdatum: 25.09.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Measuring Country Image, Titelzusatz: Theory, Method, and Effects, Autor: Buhmann, Alexander, Verlag: VS Verlag für Sozialw. // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer VS, Sprache: Englisch, Schlagworte: Sozialwissenschaften // Wissenschaft // Kommunikationswissenschaft // Medientheorie // Medienwissenschaft // Soziologie // Öffentlichkeitsarbeit // PR // Public Relations // LANGUAGE ARTS & DISCIPLINES // Communication Studies, Rubrik: Soziologie, Seiten: 147, Abbildungen: Bibliographie, Informationen: Book, Gewicht: 232 gr, Verkäufer: averdo.
Gebr. - Measuring Country Image: Theory, Method, and Effects (2016)
ISBN: 9783658154066 bzw. 3658154063, in Deutsch, Taschenbuch, neu.
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Measuring Country Image
ISBN: 9783658154073 bzw. 3658154071, vermutlich in Englisch, Gabler Betriebswirt.-Vlg, Taschenbuch, neu.