9783659304125 Effectiveness of FMCG Distribution Channels -
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This book is helpful for those who want to know about how rural market of India, i.e. penetration of FMCG and main players in the market, how they enter the rural markets through various channel partners. End users (consumers) decide the effectiveness of the channel members which was ignored earlier so it becomes the crucial part of the distribution system. Various attributes such availability, regularity of supply, range of items, and packaging which decide the satisfaction of the customers have been studied. Author has constructed scales to measure the effectiveness of the distribution channels taking customers' satisfaction into consideration. FMCG manufactures will benefit immensely reading this book and they can formulate the strategy how to enter the rural markets effectivel.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours.
Von Händler/Antiquariat, Amazon.com.
This book is helpful for those who want to know about how rural market of India, i.e. penetration of FMCG and main players in the market, how they enter the rural markets through various channel partners. End users (consumers) decide the effectiveness of the channel members which was ignored earlier so it becomes the crucial part of the distribution system. Various attributes such availability,regularity of supply, range of items,and packaging which decide the satisfaction of the customers have been studied. Author has constructed scales to measure the effectiveness of the distribution channels taking customers' satisfaction into consideration. FMCG manufactures will benefit immensely reading this book and they can formulate the strategy how to enter the rural markets effectively. Paperback, Label: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Produktgruppe: Book, Publiziert: 2013-02-08, Freigegeben: 2013-02-08, Studio: LAP LAMBERT Academic Publishing, Verkaufsrang: 10943632.

Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Versandgebiet: STOCKNEW.
Von Händler/Antiquariat, Alibris, NV, Sparks, [RE:5].
Trade paperback.

Lieferung aus: Italien, Lieferart: Flat, Lieferung: Weltweit, Artikelstandort: Italy.
Von Händler/Antiquariat, cinemamovie.store - CINEMA MOVIE STORE.
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Lieferung aus: Deutschland, Lieferart: Flat, Lieferung: Weltweit, Artikelstandort: 65510 Hasenmühle,Deutschland.
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