Cobranding: A Study on the Perception of Customers: Principles, Concepts & Analysis
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Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Paperback. 116 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.Todays consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the research suggests that the degree of relationship, emotional appeal, loyalty, satisfaction, trust and security towards the co-branded cards differ from individual to individual. Customers were found to be deal loyal rather than real loyal. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, The Book Depository EURO [60485773], Gloucester, UK, United Kingdom.
Language: English Brand New Book ***** Print on Demand *****.Today s consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the research suggests that the degree of relationship, emotional appeal, loyalty, satisfaction, trust and security towards the co-branded cards differ from individual to individual. Customers were found to be deal loyal rather than real loyal.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, the_book_community.
Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the research suggests that the degree of relationship, emotional appeal, loyalty, satisfaction, trust and security towards the co-branded cards differ from individual to individual. Customers were found to be deal loyal rather than real loyal. Paperback, Label: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Produktgruppe: Book, Publiziert: 2013-05-03, Freigegeben: 2013-05-03, Studio: LAP LAMBERT Academic Publishing.

Von Händler/Antiquariat, Paperbackshop-US [8408184], Secaucus, NJ, U.S.A.
New Book. This item is printed on demand. Shipped from US This item is printed on demand.

Lieferung aus: Vereinigte Staaten von Amerika, Lieferart: FlatDomesticCalculatedInternational, Lieferung: Vereinigte Staaten von Amerika, Kanada, Österreich, Belgien, Japan, Schweiz, Republik China (Taiwan), Niederlande, China, Volksrepublik, Hongkong, Mexiko, Dänemark, Rumänien, Slowakei, Bulgarien, Tschechische Republik, Finnland, Ungarn, Lettland, Litauen, Malta, Estland, Griechenland, Portugal, Zypern, Slowenien, Schweden, Korea, Republik (Südkorea), Indonesien, Südafrika, Thailand, Irland, Polen, Russische Föderation, Israel, Neuseeland, Philippinen, Singapur, Norwegen, Saudi-Arabien, Artikelstandort: 08701 Lakewood,NJ,USA, Versandkostenfrei.
Von Händler/Antiquariat, unbeatablesales - UnbeatableSales.
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