NEW Customer Driven Innovation Is The Backbone. BOOK (Paperback / softback)
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9783659383151 - Ullah Ikram: Customer Driven Innovation Is the Backbone of Your Company
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Ullah Ikram

Customer Driven Innovation Is the Backbone of Your Company (2014)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika DE PB NW

ISBN: 9783659383151 bzw. 3659383155, in Deutsch, LAP LAMBERT ACADEMIC PUB 01/10/2014, Taschenbuch, neu.

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New Book. This item is printed on demand. Shipped from US This item is printed on demand.
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9783659383151 - Ikram Ullah: Customer driven innovation is the backbone of your company
Ikram Ullah

Customer driven innovation is the backbone of your company (2014)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN PB NW

ISBN: 9783659383151 bzw. 3659383155, in Englisch, 100 Seiten, LAP LAMBERT Academic Publishing, Taschenbuch, neu.

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This study found that customer-driven innovation is becoming increasingly more essential in today‘s competitive marketplace. In recent past, it was always company performing innovations for the customers. But we found that customer is and will be primary source of innovation during the next several decades. Therefore, we explored that customer-driven innovation is become more beneficial than older paradigms of innovation in both academia and industry. The comparison of theory and practice helped us to identify that ―increase customer satisfaction is most vital motive for company to cooperate with customers during idea generation stage of product and service innovation. This study found that ―reduction of market uncertainties is most important benefit for company to gain from involving customers during ideation process of products and service innovation. It was identified that self-image and need a solution are most significant motives for customers to cooperate with company during idea generation stage. Similarly, we found that cognitive or learning benefits is most common customer benefit gained from cooperation. Paperback, Label: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Produktgruppe: Book, Publiziert: 2014-01-22, Freigegeben: 2014-01-22, Studio: LAP LAMBERT Academic Publishing.
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9783659383151 - Ullah Ikram: Customer Driven Innovation Is the Backbone of Your Company
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Ullah Ikram

Customer Driven Innovation Is the Backbone of Your Company (2014)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika DE PB NW

ISBN: 9783659383151 bzw. 3659383155, in Deutsch, LAP Lambert Academic Publishing, Taschenbuch, neu.

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9783659383151 - Ullah Ikram: Customer Driven Innovation Is the Backbone of Your Company
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Ullah Ikram

Customer Driven Innovation Is the Backbone of Your Company (2014)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika DE PB NW

ISBN: 9783659383151 bzw. 3659383155, in Deutsch, LAP Lambert Academic Publishing, Taschenbuch, neu.

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Trade paperback.
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9783659383151 - Ullah, Ikram: Customer Driven Innovation is the Backbone of Your Company
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Ullah, Ikram

Customer Driven Innovation is the Backbone of Your Company

Lieferung erfolgt aus/von: Vereinigtes Königreich Grossbritannien und Nordirland DE PB NW

ISBN: 9783659383151 bzw. 3659383155, in Deutsch, LAP Lambert Academic Publishing, Taschenbuch, neu.

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