An Exploratory Study on the Impact of COO on Brand Equity
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| Preise | 2015 | 2016 | 2019 |
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| Schnitt | Fr. 36.36 (€ 37.15)¹ | Fr. 38.31 (€ 39.14)¹ | Fr. 39.55 (€ 40.41)¹ |
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1
An Exploratory Study on the Impact of COO on Brand Equity (2015)
~EN PB NWISBN: 9783659639104 bzw. 3659639109, vermutlich in Englisch, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Lieferung aus: Österreich, Versandfertig in 4 - 6 Tagen.
In the backdrop of increasing globalization with higher proportion of products from non-domestic sources and changing paradigms in the competitive scenario, we realise the importance of branding as a product differentiator. In fact Country of Origin cues influence brands across product categories. Among the several issues that effect brands we need to particularly understand how rise of hybrid (bi nation) brands impact the company's image through brand associations, including marketing ethical conformance. To build on extant studies we need to develop relevant constructs to study their relationships. Since there are very limited studies on the constructs of Country of origin (COO) image and consumer based brand equity (CBBE) taken together even in the developed countries like USA, UK, Australia or Canada, this area offers a research gap that warrants further research or research replication in India. As a highly developing nation and an emerging economy that is part of the BRICS these findings hold much value. This study hopes to throw light on the consumer's perception of country of origin and country image issues on brand equity which in turn can lead to conclusive research work. Taschenbuch, 13.01.2015.
In the backdrop of increasing globalization with higher proportion of products from non-domestic sources and changing paradigms in the competitive scenario, we realise the importance of branding as a product differentiator. In fact Country of Origin cues influence brands across product categories. Among the several issues that effect brands we need to particularly understand how rise of hybrid (bi nation) brands impact the company's image through brand associations, including marketing ethical conformance. To build on extant studies we need to develop relevant constructs to study their relationships. Since there are very limited studies on the constructs of Country of origin (COO) image and consumer based brand equity (CBBE) taken together even in the developed countries like USA, UK, Australia or Canada, this area offers a research gap that warrants further research or research replication in India. As a highly developing nation and an emerging economy that is part of the BRICS these findings hold much value. This study hopes to throw light on the consumer's perception of country of origin and country image issues on brand equity which in turn can lead to conclusive research work. Taschenbuch, 13.01.2015.
2
An Exploratory Study on the Impact of COO on Brand Equity - Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market
~EN PB NWISBN: 9783659639104 bzw. 3659639109, vermutlich in Englisch, LAP Lambert Academic Publishing, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
An Exploratory Study on the Impact of COO on Brand Equity: In the backdrop of increasing globalization with higher proportion of products from non-domestic sources and changing paradigms in the competitive scenario, we realise the importance of branding as a product differentiator. In fact Country of Origin cues influence brands across product categories. Among the several issues that effect brands we need to particularly understand how rise of hybrid (bi nation) brands impact the company`s image through brand associations, including marketing ethical conformance. To build on extant studies we need to develop relevant constructs to study their relationships. Since there are very limited studies on the constructs of Country of origin (COO) image and consumer based brand equity (CBBE) taken together even in the developed countries like USA, UK, Australia or Canada, this area offers a research gap that warrants further research or research replication in India. As a highly developing nation and an emerging economy that is part of the BRICS these findings hold much value. This study hopes to throw light on the consumer`s perception of country of origin and country image issues on brand equity which in turn can lead to conclusive research work. Englisch, Taschenbuch.
An Exploratory Study on the Impact of COO on Brand Equity: In the backdrop of increasing globalization with higher proportion of products from non-domestic sources and changing paradigms in the competitive scenario, we realise the importance of branding as a product differentiator. In fact Country of Origin cues influence brands across product categories. Among the several issues that effect brands we need to particularly understand how rise of hybrid (bi nation) brands impact the company`s image through brand associations, including marketing ethical conformance. To build on extant studies we need to develop relevant constructs to study their relationships. Since there are very limited studies on the constructs of Country of origin (COO) image and consumer based brand equity (CBBE) taken together even in the developed countries like USA, UK, Australia or Canada, this area offers a research gap that warrants further research or research replication in India. As a highly developing nation and an emerging economy that is part of the BRICS these findings hold much value. This study hopes to throw light on the consumer`s perception of country of origin and country image issues on brand equity which in turn can lead to conclusive research work. Englisch, Taschenbuch.
3
An Exploratory Study on the Impact of COO on Brand Equity
~EN NW ABISBN: 9783659639104 bzw. 3659639109, vermutlich in Englisch, neu, Hörbuch.
Lieferung aus: Niederlande, Lieferzeit: 5 Tage, zzgl. Versandkosten.
In the backdrop of increasing globalization with higher proportion of products from non-domestic sources and changing paradigms in the competitive scenario, we realise the importance of branding as a product differentiator. In fact Country of Origin cues influence brands across product categories. Among the several issues that effect brands we need to particularly understand how rise of hybrid (bi nation) brands impact the company's image through brand associations, including marketing ethical conformance. To build on extant studies we need to develop relevant constructs to study their relationships. Since there are very limited studies on the constructs of Country of origin (COO) image and consumer based brand equity (CBBE) taken together even in the developed countries like USA, UK, Australia or Canada, this area offers a research gap that warrants further research or research replication in India. As a highly developing nation and an emerging economy that is part of the BRICS these findings hold much value. This study hopes to throw light on the consumer's perception of country of origin and country image issues on brand equity which in turn can lead to conclusive research work.
In the backdrop of increasing globalization with higher proportion of products from non-domestic sources and changing paradigms in the competitive scenario, we realise the importance of branding as a product differentiator. In fact Country of Origin cues influence brands across product categories. Among the several issues that effect brands we need to particularly understand how rise of hybrid (bi nation) brands impact the company's image through brand associations, including marketing ethical conformance. To build on extant studies we need to develop relevant constructs to study their relationships. Since there are very limited studies on the constructs of Country of origin (COO) image and consumer based brand equity (CBBE) taken together even in the developed countries like USA, UK, Australia or Canada, this area offers a research gap that warrants further research or research replication in India. As a highly developing nation and an emerging economy that is part of the BRICS these findings hold much value. This study hopes to throw light on the consumer's perception of country of origin and country image issues on brand equity which in turn can lead to conclusive research work.
4
An Exploratory Study on the Impact of COO on Brand Equity (2014)
EN PB USISBN: 9783659639104 bzw. 3659639109, in Englisch, 80 Seiten, LAP Lambert Academic Publishing, Taschenbuch, gebraucht.
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Von Händler/Antiquariat, super_star_seller.
In the backdrop of increasing globalization with higher proportion of products from non-domestic sources and changing paradigms in the competitive scenario, we realise the importance of branding as a product differentiator. In fact Country of Origin cues influence brands across product categories. Among the several issues that effect brands we need to particularly understand how rise of hybrid (bi nation) brands impact the company's image through brand associations, including marketing ethical conformance. To build on extant studies we need to develop relevant constructs to study their relationships. Since there are very limited studies on the constructs of Country of origin (COO) image and consumer based brand equity (CBBE) taken together even in the developed countries like USA, UK, Australia or Canada, this area offers a research gap that warrants further research or research replication in India. As a highly developing nation and an emerging economy that is part of the BRICS these findings hold much value. This study hopes to throw light on the consumer's perception of country of origin and country image issues on brand equity which in turn can lead to conclusive research work. Paperback, Label: LAP Lambert Academic Publishing, LAP Lambert Academic Publishing, Produktgruppe: Book, Publiziert: 2014-12-19, Studio: LAP Lambert Academic Publishing.
Von Händler/Antiquariat, super_star_seller.
In the backdrop of increasing globalization with higher proportion of products from non-domestic sources and changing paradigms in the competitive scenario, we realise the importance of branding as a product differentiator. In fact Country of Origin cues influence brands across product categories. Among the several issues that effect brands we need to particularly understand how rise of hybrid (bi nation) brands impact the company's image through brand associations, including marketing ethical conformance. To build on extant studies we need to develop relevant constructs to study their relationships. Since there are very limited studies on the constructs of Country of origin (COO) image and consumer based brand equity (CBBE) taken together even in the developed countries like USA, UK, Australia or Canada, this area offers a research gap that warrants further research or research replication in India. As a highly developing nation and an emerging economy that is part of the BRICS these findings hold much value. This study hopes to throw light on the consumer's perception of country of origin and country image issues on brand equity which in turn can lead to conclusive research work. Paperback, Label: LAP Lambert Academic Publishing, LAP Lambert Academic Publishing, Produktgruppe: Book, Publiziert: 2014-12-19, Studio: LAP Lambert Academic Publishing.
5
An Exploratory Study on the Impact of COO on Brand Equity
~EN PB NWISBN: 3659639109 bzw. 9783659639104, vermutlich in Englisch, LAP Lambert Academic Publishing, Taschenbuch, neu.
An Exploratory Study on the Impact of COO on Brand Equity ab 39.9 € als Taschenbuch: Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,.
6
An Exploratory Study on the Impact of COO on Brand Equity
~EN NWISBN: 3659639109 bzw. 9783659639104, vermutlich in Englisch, neu.
An Exploratory Study on the Impact of COO on Brand Equity ab 39.9 EURO Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market.
7
An Exploratory Study on the Impact of COO on Brand Equity (2015)
~EN PB NWISBN: 9783659639104 bzw. 3659639109, vermutlich in Englisch, Taschenbuch, neu.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
An Exploratory Study on the Impact of COO on Brand Equity: Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market (2014)
EN NWISBN: 9783659639104 bzw. 3659639109, in Englisch, 80 Seiten, Lap Lambert Academic Publishing, neu.
Lieferung aus: Italien, Temporaneamente non disponibile. Se fai subito un ordine, effettueremo la consegna non appena sarà disponibile. Ti invieremo un'e-mail con una data di consegna stimata non appena avremo ulteriori informazioni. Non verranno effettuati addebiti sulla tua carta di credito fino alla spedizione dell'articolo.
Von Händler/Antiquariat, Amazon.it.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Amazon.it.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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