The implementation of packaging as brand driver: A study in case of ice-cream (Paperback)
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Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. Neuware - The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described. 120 pp. Englisch.

Lieferung aus: Deutschland, zzgl. Versandkosten.
The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described.

Lieferung aus: Niederlande, Lieferzeit: 5 Tage, zzgl. Versandkosten.
The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described.

Lieferung aus: Deutschland, Versandkostenfrei.
The implementation of packaging as brand driver: The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described. Englisch, Taschenbuch.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, The Book Depository EURO [60485773], Slough, United Kingdom.
Language: English Brand New Book ***** Print on Demand *****.

Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
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