Generation Y Perceptions towards Restaurant Choices (Paperback)
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Generation Y Perceptions towards Restaurant Choices (2015)
DE PB NW RP
ISBN: 9783659759611 bzw. 3659759619, in Deutsch, LAP Lambert Academic Publishing Aug 2015, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. Neuware - In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study. 92 pp. Englisch.
This item is printed on demand - Print on Demand Titel. Neuware - In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study. 92 pp. Englisch.
2
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Generation Y Perceptions towards Restaurant Choices
DE NW
ISBN: 9783659759611 bzw. 3659759619, in Deutsch, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten.
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study.
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study.
3
Generation Y Perceptions towards Restaurant Choices (1994)
~EN NW AB
ISBN: 9783659759611 bzw. 3659759619, vermutlich in Englisch, neu, Hörbuch.
Lieferung aus: Österreich, Lieferzeit: 5 Tage, zzgl. Versandkosten.
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study.
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study.
4
Generation Y Perceptions towards Restaurant Choices (1994)
~EN PB NW
ISBN: 9783659759611 bzw. 3659759619, vermutlich in Englisch, LAP Lambert Academic Publishing, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Generation Y Perceptions towards Restaurant Choices: In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study. Englisch, Taschenbuch.
Generation Y Perceptions towards Restaurant Choices: In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study. Englisch, Taschenbuch.
5
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Generation Y Perceptions towards Restaurant Choices (Paperback) (2015)
DE PB NW RP
ISBN: 9783659759611 bzw. 3659759619, in Deutsch, LAP Lambert Academic Publishing, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English Brand New Book ***** Print on Demand *****.
Language: English Brand New Book ***** Print on Demand *****.
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