Marketing Across Different Cultures. Whirlpool Washing Machines in the UK USA and India
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Marketing Across Different Cultures. Whirlpool Washing Machines in the UK, USA and India
DE PB NW
ISBN: 9783668072282 bzw. 3668072280, in Deutsch, Grin Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
buecher.de GmbH & Co. KG, [1].
Research paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Hertfordshire, course: MS, language: English, abstract: Culture has a significant effect on businesses' operations, particularly the marketing mix of many multinational corporations.The aim of the report is to investigate the definition of culture, its source and its effect on the marketing mix of a company. Our study will centre on Whirlpool (a home appliance company from the US) and three of the markets in which it operates: India, UK and the home country USA. As the company produces many products, our focus will be on washing machines. Theories around understanding culture and product analyses such as Hofstede's cultural dimensions and the seven P's of marketing will be used to conclude what aspects of culture need to be studied carefully to successfully enter a new market.2015. 20 S. 210 mmVersandfertig in 3-5 Tagen, Softcover.
buecher.de GmbH & Co. KG, [1].
Research paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Hertfordshire, course: MS, language: English, abstract: Culture has a significant effect on businesses' operations, particularly the marketing mix of many multinational corporations.The aim of the report is to investigate the definition of culture, its source and its effect on the marketing mix of a company. Our study will centre on Whirlpool (a home appliance company from the US) and three of the markets in which it operates: India, UK and the home country USA. As the company produces many products, our focus will be on washing machines. Theories around understanding culture and product analyses such as Hofstede's cultural dimensions and the seven P's of marketing will be used to conclude what aspects of culture need to be studied carefully to successfully enter a new market.2015. 20 S. 210 mmVersandfertig in 3-5 Tagen, Softcover.
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Marketing Across Different Cultures. Whirlpool Washing Machines in the UK, USA and India (2015)
DE PB NW RP
ISBN: 9783668072282 bzw. 3668072280, in Deutsch, GRIN Verlag Okt 2015, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - Research paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Hertfordshire, course: MS, language: English, abstract: Culture has a significant effect on businesses' operations, particularly the marketing mix of many multinational corporations.The aim of the report is to investigate the definition of culture, its source and its effect on the marketing mix of a company. Our study will centre on Whirlpool (a home appliance company from the US) and three of the markets in which it operates: India, UK and the home country USA. As the company produces many products, our focus will be on washing machines. Theories around understanding culture and product analyses such as Hofstede's cultural dimensions and the seven P's of marketing will be used to conclude what aspects of culture need to be studied carefully to successfully enter a new market. 20 pp. Englisch.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - Research paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Hertfordshire, course: MS, language: English, abstract: Culture has a significant effect on businesses' operations, particularly the marketing mix of many multinational corporations.The aim of the report is to investigate the definition of culture, its source and its effect on the marketing mix of a company. Our study will centre on Whirlpool (a home appliance company from the US) and three of the markets in which it operates: India, UK and the home country USA. As the company produces many products, our focus will be on washing machines. Theories around understanding culture and product analyses such as Hofstede's cultural dimensions and the seven P's of marketing will be used to conclude what aspects of culture need to be studied carefully to successfully enter a new market. 20 pp. Englisch.
3
Marketing Across Different Cultures. Whirlpool Washing Machines in the UK, USA and India
DE NW
ISBN: 9783668072282 bzw. 3668072280, in Deutsch, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Research paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Hertfordshire, course: MS, language: English, abstract: Culture has a significant effect on businesses' operations, particularly the marketing mix of many multinational corporations.The aim of the report is to investigate the definition of culture, its source and its effect on the marketing mix of a company. Our study will centre on Whirlpool (a home appliance company from the US) and three of the markets in which it operates: India, UK and the home country USA.As the company produces many products, our focus will be on washing machines. Theories around understanding culture and product analyses such as Hofstede's cultural dimensions and the seven P's of marketing will be used to conclude what aspects of culture need to be studied carefully to successfully enter a new market.
Research paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Hertfordshire, course: MS, language: English, abstract: Culture has a significant effect on businesses' operations, particularly the marketing mix of many multinational corporations.The aim of the report is to investigate the definition of culture, its source and its effect on the marketing mix of a company. Our study will centre on Whirlpool (a home appliance company from the US) and three of the markets in which it operates: India, UK and the home country USA.As the company produces many products, our focus will be on washing machines. Theories around understanding culture and product analyses such as Hofstede's cultural dimensions and the seven P's of marketing will be used to conclude what aspects of culture need to be studied carefully to successfully enter a new market.
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Marketing Across Different Cultures. Whirlpool Washing Machines in the UK USA and India
~EN PB NW FE
ISBN: 3668072280 bzw. 9783668072282, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu, Erstausgabe.
Marketing Across Different Cultures. Whirlpool Washing Machines in the UK USA and India ab 14.99 € als Taschenbuch: A Case Study. 1. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,.
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