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100%: Stefanie Aulenbach: An international marketing strategy for Black Sheep Brewery in Australia (ISBN: 9783668105584) 2015, GRIN Verlag Dez 2015, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
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An international marketing strategy for Black Sheep Brewery in Australia
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Bester Preis: Fr. 13.68 (€ 13.99)¹ (vom 09.06.2019)1
An international marketing strategy for Black Sheep Brewery in Australia
DE PB NWISBN: 9783668105584 bzw. 3668105588, in Deutsch, Grin Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction"International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives."(Onkvisit and Shaw, 1997)This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation.According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market:1. Defining the problem2. Analysing the situation3. getting problem-specific data4. Interpreting the data5. Solving the problemIn order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.2015. 32 S. 210 mmVersandfertig in 3-5 Tagen, Softcover.
buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction"International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives."(Onkvisit and Shaw, 1997)This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation.According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market:1. Defining the problem2. Analysing the situation3. getting problem-specific data4. Interpreting the data5. Solving the problemIn order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.2015. 32 S. 210 mmVersandfertig in 3-5 Tagen, Softcover.
2
An international marketing strategy for Black Sheep Brewery in Australia
DE NWISBN: 9783668105584 bzw. 3668105588, in Deutsch, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction"International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives."(Onkvisit and Shaw, 1997)This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation.According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market:1. Defining the problem2. Analysing the situation3. getting problem-specific data4. Interpreting the data5. Solving the problemIn order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction"International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives."(Onkvisit and Shaw, 1997)This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation.According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market:1. Defining the problem2. Analysing the situation3. getting problem-specific data4. Interpreting the data5. Solving the problemIn order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.
3
An international marketing strategy for Black Sheep Brewery in Australia
DE NW EB DLISBN: 9783638037259 bzw. 3638037258, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
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An international marketing strategy for Black Sheep Brewery in Australia (2015)
DE PB NW RPISBN: 9783668105584 bzw. 3668105588, in Deutsch, GRIN Verlag Dez 2015, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - 32 pp. Englisch.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - 32 pp. Englisch.
5
An international marketing strategy for Black Sheep Brewery in Australia
~EN PB NWISBN: 3668105588 bzw. 9783668105584, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
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An international marketing strategy for Black Sheep Brewery in Australia (1997)
DE NW EB DLISBN: 9783638037259 bzw. 3638037258, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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An international marketing strategy for Black Sheep Brewery in Australia
DE NWISBN: 9783638037259 bzw. 3638037258, in Deutsch, GRIN Verlag GmbH, neu.
Lieferung aus: Deutschland, sofort lieferbar.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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An international marketing strategy for Black Sheep Brewery in Australia
DE NW EBISBN: 9783638037259 bzw. 3638037258, in Deutsch, GRIN Publishing, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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An international marketing strategy for Black Sheep Brewery in Australia (2008)
DE NW EB DLISBN: 9783638037259 bzw. 3638037258, in Deutsch, GRIN Publishing, GRIN Publishing, GRIN Publishing, neu, E-Book, elektronischer Download.
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