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Phenomenon of brand hate. Behavioral consequences and managerial implications
11 Angebote vergleichen
Bester Preis: Fr. 24.05 (€ 24.57)¹ (vom 29.11.2019)Phenomenon of brand hate. Behavioral consequences and managerial implications
ISBN: 9783668263161 bzw. 3668263167, in Deutsch, Grin Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Radboud Universiteit Nijmegen (Nijmegen School of Management), language: English, abstract: Brand hate can entail a series of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction of in-depth interviews among 20 consumers from a variety of backgrounds. Drawing on theory from social psychology and Sternberg's (2003) duplex theory of hate, the author presents results with regard to the nature of brand hate, the consequences it entails, its development over time, as well as managerial implications to tackle this phenomenon. An important finding is that a significant proportion of consumers is more inclined to feel dislike rather than hate towards brands and that consumers' disposition to engage in online WOM and activism is particularly low. 2016. 64 S. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware.
Phenomenon of brand hate. Behavioral consequences and managerial implications (2016)
ISBN: 9783668263161 bzw. 3668263167, vermutlich in Englisch, Grin Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Radboud Universiteit Nijmegen (Nijmegen School of Management), language: English, abstract: Brand hate can entail a series of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction of in-depth interviews among 20 consumers from a variety of backgrounds. Drawing on theory from social psychology and Sternberg's (2003) duplex theory of hate, the author presents results with regard to the nature of brand hate, the consequences it entails, its development over time, as well as managerial implications to tackle this phenomenon. An important finding is that a significant proportion of consumers is more inclined to feel dislike rather than hate towards brands and that consumers' disposition to engage in online WOM and activism is particularly low. 2016. 64 S. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
Phenomenon of brand hate. Behavioral consequences and managerial implications (2016)
ISBN: 9783668263161 bzw. 3668263167, vermutlich in Englisch, Grin Publishing, neu, Nachdruck.
New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Phenomenon of brand hate. Behavioral consequences and managerial implications (2016)
ISBN: 9783668263161 bzw. 3668263167, vermutlich in Englisch, Grin Publishing, neu, Nachdruck.
New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Phenomenon of brand hate. Behavioral consequences and managerial implications
ISBN: 9783668263161 bzw. 3668263167, in Deutsch, Grin Verlag, gebundenes Buch, neu.
Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Radboud Universiteit Nijmegen (Nijmegen School of Management), language: English, abstract: Brand hate can entail a series of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction of in-depth interviews among 20 consumers from a variety of backgrounds. Drawing Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Radboud Universiteit Nijmegen (Nijmegen School of Management), language: English, abstract: Brand hate can entail a series of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction of in-depth interviews among 20 consumers from a variety of backgrounds. Drawing on theory from social psychology and Sternberg´s (2003) duplex theory of hate, the author presents results with regard to the nature of brand hate, the consequences it entails, its development over time, as well as managerial implications to tackle this phenomenon. An important finding is that a significant proportion of consumers is more inclined to feel dislike rather than hate towards brands and that consumers´ disposition to engage in online WOM and activism is particularly low. Lieferzeit 1-2 Werktage.
Phenomenon of brand hate. Behavioral consequences and managerial implications
ISBN: 9783668263154 bzw. 3668263159, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
Phenomenon of brand hate. Behavioral consequences and managerial implications (2016)
ISBN: 9783668263161 bzw. 3668263167, in Englisch, 64 Seiten, GRIN Publishing, Taschenbuch, neu, Erstausgabe.
Von Händler/Antiquariat, Books on Demand GmbH.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Phenomenon of brand hate. Behavioral consequences and managerial implications als eBook von Teresa Pavelka
ISBN: 9783668263154 bzw. 3668263159, in Deutsch, GRIN Publishing, neu.
Phenomenon of brand hate. Behavioral consequences and managerial implications ab 16.99 EURO.
Phenomenon of Brand Hate. Behavioral Consequences and Managerial Implications (Paperback or Softback) (2016)
ISBN: 9783668263161 bzw. 3668263167, vermutlich in Englisch, Grin Publishing 8/8/2016, Taschenbuch, neu.
Phenomenon of Brand Hate. Behavioral Consequences and Managerial Implications.