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100%: Mastroianni, Fotini: Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying (Paperback) (ISBN: 9783668443587) Grin Verlag; Grin Publishing, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
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Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying (Paperback)
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Bester Preis: Fr. 15.64 (€ 15.99)¹ (vom 01.07.2017)1
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Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying (Paperback) (2017)
DE PB NW RPISBN: 9783668443587 bzw. 3668443580, in Deutsch, GRIN Publishing, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English . Brand New Book ***** Print on Demand *****.Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: In today s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created relationship marketing which deals with the study of these relationships.The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM s case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory.
Language: English . Brand New Book ***** Print on Demand *****.Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: In today s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created relationship marketing which deals with the study of these relationships.The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM s case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory.
2
Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
DE HC NWISBN: 9783668443587 bzw. 3668443580, in Deutsch, Grin Verlag; Grin Publishing, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkostenfrei innerhalb von Deutschland.
Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: In today´s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created ´´relationship marketing´´ which deals with the study of these relationships. The present essay Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: In today´s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created ´´relationship marketing´´ which deals with the study of these relationships. The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM´s case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory. Lieferzeit 1-2 Werktage.
Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: In today´s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created ´´relationship marketing´´ which deals with the study of these relationships. The present essay Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: In today´s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created ´´relationship marketing´´ which deals with the study of these relationships. The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM´s case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory. Lieferzeit 1-2 Werktage.
3
Symbolbild
Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying (2016)
DE PB NW RPISBN: 9783668443587 bzw. 3668443580, in Deutsch, GRIN Publishing, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom.
PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK.
PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK.
4
Analyzing and comparing transactional and relationship marketing (2014)
DE NW EB DLISBN: 9783668427037 bzw. 3668427038, in Deutsch, GRIN Publishing, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
DE NW EB DLISBN: 9783668443570 bzw. 3668443572, in Deutsch, GRIN Publishing, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Analyzing and comparing transactional and relationship marketing
DE NW EB DLISBN: 9783668427037 bzw. 3668427038, in Deutsch, GRIN Publishing, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
DE NW EBISBN: 9783668443570 bzw. 3668443572, in Deutsch, GRIN Verlag, neu, E-Book.
Lieferung aus: Deutschland, Versandkostenfrei, In stock (Download).
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
DE NWISBN: 9783668443570 bzw. 3668443572, in Deutsch, GRIN Publishing, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
9
Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying (2017)
EN PB NWISBN: 9783668443587 bzw. 3668443580, in Englisch, 20 Seiten, Grin Publishing, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen.
Von Händler/Antiquariat, Buchwelt-Online.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Buchwelt-Online.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
10
Analyzing and comparing transactional and relationship marketing
DE NWISBN: 9783668427037 bzw. 3668427038, in Deutsch, GRIN Publishing, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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