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Ethnic Marketing in Germany: Based on ethnic minorities
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Bester Preis: Fr. 14.63 (€ 14.99)¹ (vom 02.08.2017)Ethnic Marketing in Germany (2017)
ISBN: 9783668459229 bzw. 3668459223, vermutlich in Englisch, Grin Verlag Grin Publishing, Taschenbuch, neu.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, California State University, Fullerton, language: English, abstract: The development of Germany into a multicultural society represents important challenges that arise in the most diverse areas of the joint life. The actuality of this topic is evident in the numerous discussions, which are guided from the perspective of the respective area. So areas such as e.g. politics, pedagogy or working life with the changes that ethnic diversity brings with it. This economic area is seeing the importance and potential of a multicultural society. From this understanding, a new branch of marketing developed which is specifically oriented on ethnic groups - called Ethnic Marketing. While the phenomenon of Ethnic Marketing has become an integral part of entrepreneurial trade and thinking in the USA, Great Britain and the Netherlands, the development lags behind in Germany. Only a few companies recognized the importance of ethnical groups as a the target group, while most companies are afraid of using it. For this reason, it is the task of the marketing to manifest the trend and to develop the concept of Ethnic Marketing and especially to provide the companies with clear examples on how to use it. The aim of this work is to provide an overview of the two largest ethnic minorities in Germany and to highlight the marketing potential of these target groups. 2017. 32 S. 7 Farbabb. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
Ethnic Marketing in Germany (Paperback) (2017)
ISBN: 9783668459229 bzw. 3668459223, vermutlich in Englisch, GRIN Verlag, United States, Taschenbuch, neu, Erstausgabe.
Language: English. Brand new Book. Seminar paper from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, California State University, Fullerton, language: English, abstract: The development of Germany into a multicultural society represents important challenges that arise in the most diverse areas of the joint life. The actuality of this topic is evident in the numerous discussions, which are guided from the perspective of the respective area. So areas such as e.g. politics, pedagogy or working life with the changes that ethnic diversity brings with it. This economic area is seeing the importance and potential of a multicultural society. From this understanding, a new branch of marketing developed which is specifically oriented on ethnic groups - called Ethnic Marketing. While the phenomenon of Ethnic Marketing has become an integral part of entrepreneurial trade and thinking in the USA, Great Britain and the Netherlands, the development lags behind in Germany. Only a few companies recognized the importance of ethnical groups as a the target group, while most companies are afraid of using it. For this reason, it is the task of the marketing to manifest the trend and to develop the concept of Ethnic Marketing and especially to provide the companies with clear examples on how to use it. The aim of this work is to provide an overview of the two largest ethnic minorities in Germany and to highlight the marketing potential of these target groups.
Ethnic Marketing in Germany
ISBN: 9783668459229 bzw. 3668459223, in Deutsch, Grin Verlag; Grin Publishing, gebundenes Buch, neu.
Seminar paper from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, California State University, Fullerton, language: English, abstract: The development of Germany into a multicultural society represents important challenges that arise in the most diverse areas of the joint life. The actuality of this topic is evident in the numerous discussions, which are guided from the perspective of the respective area. So areas such as e.g. Seminar paper from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, California State University, Fullerton, language: English, abstract: The development of Germany into a multicultural society represents important challenges that arise in the most diverse areas of the joint life. The actuality of this topic is evident in the numerous discussions, which are guided from the perspective of the respective area. So areas such as e.g. politics, pedagogy or working life with the changes that ethnic diversity brings with it. This economic area is seeing the importance and potential of a multicultural society. From this understanding, a new branch of marketing developed which is specifically oriented on ethnic groups - called Ethnic Marketing. While the phenomenon of Ethnic Marketing has become an integral part of entrepreneurial trade and thinking in the USA, Great Britain and the Netherlands, the development lags behind in Germany. Only a few companies recognized the importance of ethnical groups as a the target group, while most companies are afraid of using it. For this reason, it is the task of the marketing to manifest the trend and to develop the concept of Ethnic Marketing and especially to provide the companies with clear examples on how to use it. The aim of this work is to provide an overview of the two largest ethnic minorities in Germany and to highlight the marketing potential of these target groups. Lieferzeit 1-2 Werktage.
Ethnic Marketing in Germany (2017)
ISBN: 9783668459229 bzw. 3668459223, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
Ethnic Marketing in Germany als von Ekaterini Dimitrakudi
ISBN: 9783668459229 bzw. 3668459223, in Deutsch, gebundenes Buch, neu.
Ethnic Marketing in Germany ab 14.99 EURO Based on ethnic minorities, Ethnic Marketing in Germany ab 14.99 EURO Based on ethnic minorities.
Ethnic Marketing in Germany - Based on ethnic minorities
ISBN: 9783668459212 bzw. 3668459215, in Deutsch, GRIN Publishing, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Ethnic Marketing in Germany - Based on ethnic minorities
ISBN: 9783668459212 bzw. 3668459215, in Deutsch, GRIN Publishing, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Ethnic Marketing in Germany: Based on ethnic minorities (2017)
ISBN: 9783668459229 bzw. 3668459223, in Englisch, 32 Seiten, GRIN Verlag, Taschenbuch, neu, Erstausgabe.
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Ethnic Marketing in Germany als eBook Download von
ISBN: 9783668459212 bzw. 3668459215, in Deutsch, GRIN Publishing, neu, E-Book.