How to Manage Customer Relationships in the Age of Digitalization:An Overview of the Influence Factors on Consumers' Participation in Firm-Hosted Virtual P3 Communities
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Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English. Brand new Book. Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: As a result of the rise of digital technologies new media phenomena shape the rela-tionship between customer and company. Companies need to take the shift in rela-tionships into account when managing customer relationships in the age of digital-ization. Customers are now more involved and adopt a more powerful position as market participants. Simultaneously, companies are able to interact with their cus-tomers directly. One new media phenomenon is the emergence of virtual commu-nities which are hosted by firms for commercial purposes. Virtual communities permit companies to enhance the customer-firm-relationship and promote consumer-to-consumer interactions. With the help of virtual peer-to-peer problem solving (P3) commu-nities, companies can complement their service support in a low-cost way. Thus, the research question of this seminar paper pertains to this issue: What motivates consumers to participate in firm-hosted virtual P3 communities?

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Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: As a result of the rise of digital technologies new media phenomena shape the rela-tionship between customer and company. Companies need to take the shift in rela-tionships into account when managing customer relationships in the age of digital-ization. Customers are now more involved and adopt a more powerful position as market participants. Simultaneously, companies are able to interact with their cus-tomers directly. One new media phenomenon is the emergence of virtual commu-nities which are hosted by firms for commercial purposes. Virtual communities permit companies to enhance the customer-firm-relationship and promote consumer-to-consumer interactions. With the help of virtual peer-to-peer problem solving (P3) commu-nities, companies can complement their service support in a low-cost way. Thus, the research question of this seminar paper pertains to this issue: What motivates consumers to participate in firm-hosted virtual P3 communities? 2017. 32 S. 210 mm Versandfertig in 6-10 Tagen, Taschenbuch, Neuware, Offene Rechnung (Vorkasse vorbehalten).

Von Händler/Antiquariat, Pbshop [61989342], Wood Dale, IL, U.S.A.
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Von Händler/Antiquariat, Books2Anywhere [190245], Fairford, GLOS, United Kingdom.
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How to Manage Customer Relationships in the Age of Digitalization: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster, language: English, abstract: As a result of the rise of digital technologies new media phenomena shape the rela-tionship between customer and company. Companies need to take the shift in rela-tionships into account when managing customer relationships in the age of digital-ization. Customers are now more involved and adopt a more powerful position as market participants. Simultaneously, companies are able to interact with their cus-tomers directly. One new media phenomenon is the emergence of virtual commu-nities which are hosted by firms for commercial purposes. Virtual communities permit companies to enhance the customer-firm-relationship and promote consumer-to-consumer interactions. With the help of virtual peer-to-peer problem solving (P3) commu-nities, companies can complement their service support in a low-cost way. Thus, the research question of this seminar paper pertains to this issue: What motivates consumers to participate in firm-hosted virtual P3 communities, Englisch, Ebook.

Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom.
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Erscheinungsdatum: 17.11.2017, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: How to Manage Customer Relationships in the Age of Digitalization, Titelzusatz: An Overview of the Influence Factors on Consumers' Participation in Firm-Hosted Virtual P3 Communities, Auflage: 1. Auflage von 2017 // 1. Auflage, Autor: Oetzmann, Mira, Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 32, Gewicht: 60 gr, Verkäufer: averdo.

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How to Manage Customer Relationships in the Age of Digitalization ab 14.99 EURO An Overview of the Influence Factors on Consumers' Participation in Firm-Hosted Virtual P3 Communities.