Visual Branding and Readership. A Comparative Case Study of Consumer Magazine Covers
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Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Document from the year 2012 in the subject Communications - Journalism, Journalism Professions, grade: 1., Brunel University, course: Journalism, language: English, abstract: This dissertation will look in depth at the visual elements on the covers of three consumer magazines (Vogue, Elle, and Harpers Bazaar) from the same month, to review each magazine's effectiveness at aligning their cover with their own target readership. Sammye Johnson and Prija Prijatel, both American professors of Journalism, once wrote that the magazine cover is "the most important editorial and design page in the magazine. The cover, as the magazine's face, creates that all important first impression. Editors, art directors, publishers and circulation directors spend hours trying to select the perfect cover for each issue." As the quote suggests, a lot of thought goes into what is on a cover, even if the suggestions go unnoticed by the reader or a person passing a magazine stand. It could be argued that the magazine cover intends to offer an aspirational vision of the reader in terms of their lifestyle aspirations, but from another perspective however the cover could instead reflect the brand identity of a magazine. But there are many ideas to be considered when analysing a magazine cover. 2018. 24 S. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).

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Document from the year 2012 in the subject Communications - Journalism, Journalism Professions, grade: 1., Brunel University, course: Journalism, language: English, abstract: This dissertation will look in depth at the visual elements on the covers of three consumer magazines (Vogue, Elle, and Harpers Bazaar) from the same month, to review each ... Document from the year 2012 in the subject Communications - Journalism, Journalism Professions, grade: 1., Brunel University, course: Journalism, language: English, abstract: This dissertation will look in depth at the visual elements on the covers of three consumer magazines (Vogue, Elle, and Harpers Bazaar) from the same month, to review each magazines effectiveness at aligning their cover with their own target readership. Sammye Johnson and Prija Prijatel, both American professors of Journalism, once wrote that the magazine cover is the most important editorial and design page in the magazine. The cover, as the magazines face, creates that all important first impression. Editors, art directors, publishers and circulation directors spend hours trying to select the perfect cover for each issue. As the quote suggests, a lot of thought goes into what is on a cover, even if the suggestions go unnoticed by the reader or a person passing a magazine stand. It could be argued that the magazine cover intends to offer an aspirational vision of the reader in terms of their lifestyle aspirations, but from another perspective however the cover could instead reflect the brand identity of a magazine. But there are many ideas to be considered when analysing a magazine cover. PDF, 29.11.2017.

Von Händler/Antiquariat, Pbshop [61989342], Wood Dale, IL, U.S.A.
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Von Händler/Antiquariat, Books2Anywhere [190245], Fairford, GLOS, United Kingdom.
New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000.

Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.

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Visual Branding and Readership. A Comparative Case Study of Consumer Magazine Covers ab 12.99 EURO.