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Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: A case study of Sainsbury's Becton
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Bester Preis: Fr. 15.65 (€ 15.99)¹ (vom 01.03.2018)Implementation of a Customer Relationship Management Strategy to Enhance Customer Satisfaction in the Retail Selling Industry (Paperback) (2018)
ISBN: 9783668610521 bzw. 3668610525, in Deutsch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
Language: English . Brand New Book ***** Print on Demand *****.Research Paper (undergraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 4.50, University of East London, language: English, abstract: The research questions posed in this paper relate to the following: What strategies need to be established in order for Sainsbury to develop close connection with its customers? What is their efficacy in the implementation of a CRM strategy? What are the future opportunities, standing in front of the retail seller? In this regards, the methodology used will be mainly quantitative. In its essence the quantitative research focuses on the numbers. Its basic aim is to measure quantity or amount and compare it with past records; the latter is all done with the aim to project for the future. In addition, the collection of data required was done by distributing the questionnaires to the visitors of Sainsbury, Beckton. The respondents to the questionnaire were chosen at random. However, the primary focus of the research was on shoppers aged 25-60 years of age. This resulted in 40 key informants who agreed to participate and fill in the previously designed questionnaire, containing closed, as well as open-ended questions and having a section for recommendations and personal opinions. However, the major hindrances, standing in front of the research are the low level of response rate, literary bias and the fact that the research is focused on only one shop. Simply put, the researcher s expectation about the response rate of the survey was at about 35 .
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry - A case study of Sainsbury's Becton (2017)
ISBN: 9783668610514 bzw. 3668610517, vermutlich in Englisch, GRIN Publishing, neu, E-Book, elektronischer Download.
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: Research Paper (undergraduate) from the year 2017 in the subject Business economics - Customer Relationship Management, CRM, grade: 4.50, University of East London, language: English, abstract: The research questions posed in this paper relate to the following: What strategies need to be established in order for Sainsbury to develop close connection with its customers What is their efficacy in the implementation of a CRM strategy What are the future opportunities, standing in front of the retail seller In this regards, the methodology used will be mainly quantitative. In its essence the quantitative research focuses on the numbers. Its basic aim is to measure quantity or amount and compare it with past records the latter is all done with the aim to project for the future. In addition, the collection of data required was done by distributing the questionnaires to the visitors of Sainsbury, Beckton. The respondents to the questionnaire were chosen at random. However, the primary focus of the research was on shoppers aged 25-60 years of age. This resulted in 40 key informants who agreed to participate and fill in the previously designed questionnaire, containing closed, as well as open-ended questions and having a section for recommendations and personal opinions. However, the major hindrances, standing in front of the research are the low level of response rate, literary bias and the fact that the research is focused on only one shop. Simply put, the researcher`s expectation about the response rate of the survey was at about 35%. Englisch, Ebook.
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry (2017)
ISBN: 9783668610521 bzw. 3668610525, in Deutsch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry
ISBN: 9783668610514 bzw. 3668610517, vermutlich in Englisch, Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry, neu, E-Book, elektronischer Download.
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry
ISBN: 3668610525 bzw. 9783668610521, in Deutsch, GRIN Verlag, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Implement a customer relationship management strategy to enhance customer satisfaction in the retail selling industry. A case study of Sainsbury's.
ISBN: 9783668610514 bzw. 3668610517, in Deutsch, GRIN Publishing, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry als von Silvia .
ISBN: 9783668610521 bzw. 3668610525, in Deutsch, GRIN Verlag, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry
ISBN: 9783668610514 bzw. 3668610517, vermutlich in Englisch, neu, E-Book, elektronischer Download.
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry
ISBN: 9783668610514 bzw. 3668610517, vermutlich in Englisch, neu, E-Book, elektronischer Download.
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: A case study of Sainsbury's Becton (2018)
ISBN: 9783668610521 bzw. 3668610525, in Englisch, 32 Seiten, Grin Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, LitoA Buch- und Medienhandel.
Taschenbuch, Label: Grin Verlag, Grin Verlag, Produktgruppe: Book, Publiziert: 2018-01-31, Studio: Grin Verlag.