Be Shocked. the Effect of Shock Advertising on German Citizens and Italians Living in Germany (Paperback)
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Bester Preis: Fr. 39.14 (€ 39.99)¹ (vom 01.07.2018)1
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany (2008)
~EN PB NW
ISBN: 9783668654822 bzw. 3668654824, vermutlich in Englisch, Grin Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that 'shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals'. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but also to an ethnic minority, Italians, in Germany. This ethnic minority seems to be crucial for the German domestic market as in 2004 an average net wage of 1470 EUR per month was reached, consequently this target group features a considerable purchasing power, which can only be capitalized if this target group is advertised adequately, taking into account cultural particularities. 2018. 88 S. 6 Farbabb. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that 'shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals'. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but also to an ethnic minority, Italians, in Germany. This ethnic minority seems to be crucial for the German domestic market as in 2004 an average net wage of 1470 EUR per month was reached, consequently this target group features a considerable purchasing power, which can only be capitalized if this target group is advertised adequately, taking into account cultural particularities. 2018. 88 S. 6 Farbabb. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
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Be Shocked. the Effect of Shock Advertising on German Citizens and Italians Living in Germany (Paperback) (2018)
~EN PB NW
ISBN: 9783668654822 bzw. 3668654824, vermutlich in Englisch, GRIN Verlag, United States, Taschenbuch, neu.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English. Brand new Book. Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that 'shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals'. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but also to.
Language: English. Brand new Book. Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that 'shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals'. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but also to.
3
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany (2018)
EN PB NW
ISBN: 9783668654822 bzw. 3668654824, in Englisch, 88 Seiten, GRIN Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandfertig in 3 - 4 Werktagen, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, Books on Demand GmbH.
Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that 'shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals'. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but... Taschenbuch, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: Book, Publiziert: 2018-02-16, Studio: GRIN Verlag.
Von Händler/Antiquariat, Books on Demand GmbH.
Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that 'shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals'. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but... Taschenbuch, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: Book, Publiziert: 2018-02-16, Studio: GRIN Verlag.
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Be shocked. The effect of shock advertising on German citizens and Italians living in Germany (2017)
DE PB NW RP
ISBN: 9783668654822 bzw. 3668654824, in Deutsch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
5
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany
DE PB NW
ISBN: 3668654824 bzw. 9783668654822, in Deutsch, GRIN Verlag, Taschenbuch, neu.
Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Versandkostenfrei.
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany ab 39.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,.
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany ab 39.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,.
6
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany
~EN PB NW
ISBN: 3668654824 bzw. 9783668654822, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany ab 39.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,.
7
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany
DE NW
ISBN: 3668654824 bzw. 9783668654822, in Deutsch, neu.
Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Versandkostenfrei.
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany ab 39.99 EURO.
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany ab 39.99 EURO.
8
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany (2018)
EN PB US
ISBN: 9783668654822 bzw. 3668654824, in Englisch, 88 Seiten, GRIN Verlag, Taschenbuch, gebraucht.
Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Auf Lager. Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, -Nimbus Retail-.
GRIN Verlag, Taschenbuch, Publiziert: 2018-02-16T00:00:01Z, Produktgruppe: Book, Hersteller-Nr: 9783668654822.
Von Händler/Antiquariat, -Nimbus Retail-.
GRIN Verlag, Taschenbuch, Publiziert: 2018-02-16T00:00:01Z, Produktgruppe: Book, Hersteller-Nr: 9783668654822.
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