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100%: Nadine Rückner: Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? (ISBN: 9783668768765) GRIN Verlag Sep 2018, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
81%: Nadine Rückner: Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? (ISBN: 9783668768758) 2018, GRIN Verlag, Erstausgabe, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?
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| Preise | 2018 | 2019 | 2023 |
|---|---|---|---|
| Schnitt | Fr. 44.00 (€ 44.99)¹ | Fr. 49.18 (€ 50.30)¹ | Fr. 73.95 (€ 75.62)¹ |
| Nachfrage |
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Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? (2018)
~EN PB NW RPISBN: 9783668768765 bzw. 3668768765, vermutlich in Englisch, GRIN Verlag Sep 2018, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, BuchWeltWeit Inh. Ludwig Meier e.K. [57449362], Bergisch Gladbach, Germany.
This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today's society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process.Therefore, the present thesis analyses the influence of information overload on decisions towards smartphones. A broad literature review is conducted in order to get a better understanding of the consumer decision process, the influencing factors, the concept of information overload and brand behavior. In order to answer the research question, a quantitative online survey is performed. An experimental task of either one of two tables with different level of information load is implemented. The two groups can be compared in order to reveal significant differences. Furthermore, the moderator effect of perceived information overload on satisfaction of a decision is analyzed.First, the participants were asked about their satisfaction of the decision, based on what choice criteria they evaluated and the information overload is measured. Additionally, the participants assess their information search, brand and evaluation behavior in the questionnaire. The results show that information overload has a moderating effect on decisions. Moreover, technical, economical and personal criteria have a negative influence on decisions, whereby social criteria increase the satisfaction of a decision within an information overloaded environment. Additionally, a difference of experiencing information overload between women and men is discovered. The study discloses the impact of consumer's information overload on decisions. Thus, information overload leads to a change of satisfaction on a decision. 104 pp. Englisch, Books.
This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today's society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process.Therefore, the present thesis analyses the influence of information overload on decisions towards smartphones. A broad literature review is conducted in order to get a better understanding of the consumer decision process, the influencing factors, the concept of information overload and brand behavior. In order to answer the research question, a quantitative online survey is performed. An experimental task of either one of two tables with different level of information load is implemented. The two groups can be compared in order to reveal significant differences. Furthermore, the moderator effect of perceived information overload on satisfaction of a decision is analyzed.First, the participants were asked about their satisfaction of the decision, based on what choice criteria they evaluated and the information overload is measured. Additionally, the participants assess their information search, brand and evaluation behavior in the questionnaire. The results show that information overload has a moderating effect on decisions. Moreover, technical, economical and personal criteria have a negative influence on decisions, whereby social criteria increase the satisfaction of a decision within an information overloaded environment. Additionally, a difference of experiencing information overload between women and men is discovered. The study discloses the impact of consumer's information overload on decisions. Thus, information overload leads to a change of satisfaction on a decision. 104 pp. Englisch, Books.
2
Information Overload and its Influence on Customer's Decision. How does information overload affect customers decisions towards smartphones? (2018)
~EN PB NWISBN: 9783668768765 bzw. 3668768765, vermutlich in Englisch, Grin Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today's society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process. Therefore, the present thesis analyses the influence of information overload on decisions towards smartphones. A broad literature review is conducted in order to get a better understanding of the consumer decision process, the influencing factors, the concept of information overload and brand behavior. In order to answer the research question, a quantitative online survey is performed. An experimental task of either one of two tables with different level of information load is implemented. The two groups can be compared in order to reveal significant differences. Furthermore, the moderator effect of perceived information overload on satisfaction of a decision is analyzed. First, the participants were asked about their satisfaction of the decision, based on what choice criteria they evaluated and the information overload is measured. Additionally, the participants assess their information search, brand and evaluation behavior in the questionnaire. The results show that information overload has a moderating effect on decisions. Moreover, technical, economical and personal criteria have a negative influence on decisions, whereby social criteria increase the satisfaction of a decision within an information overloaded environment. Additionally, a difference of experiencing information overload between women and men is discovered. The study discloses the impact of consumer's information overload on decisions. Thus, information overload leads to a change of satisfaction on a decision. 2018. 104 S. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today's society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process. Therefore, the present thesis analyses the influence of information overload on decisions towards smartphones. A broad literature review is conducted in order to get a better understanding of the consumer decision process, the influencing factors, the concept of information overload and brand behavior. In order to answer the research question, a quantitative online survey is performed. An experimental task of either one of two tables with different level of information load is implemented. The two groups can be compared in order to reveal significant differences. Furthermore, the moderator effect of perceived information overload on satisfaction of a decision is analyzed. First, the participants were asked about their satisfaction of the decision, based on what choice criteria they evaluated and the information overload is measured. Additionally, the participants assess their information search, brand and evaluation behavior in the questionnaire. The results show that information overload has a moderating effect on decisions. Moreover, technical, economical and personal criteria have a negative influence on decisions, whereby social criteria increase the satisfaction of a decision within an information overloaded environment. Additionally, a difference of experiencing information overload between women and men is discovered. The study discloses the impact of consumer's information overload on decisions. Thus, information overload leads to a change of satisfaction on a decision. 2018. 104 S. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
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Information Overload and Its Influence on Customer's Decision. How Does Information Overload Affect Customer`S Decisions Towards Smartphones? (2018)
~EN PB USISBN: 9783668768765 bzw. 3668768765, vermutlich in Englisch, Grin Verlag, Taschenbuch, gebraucht, akzeptabler Zustand.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Versandgebiet: DOM.
Von Händler/Antiquariat, Tustin, CA, Newport Coast, [RE:4].
Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback.
Von Händler/Antiquariat, Tustin, CA, Newport Coast, [RE:4].
Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback.
4
Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? (2018)
~EN PB NWISBN: 9783668768765 bzw. 3668768765, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today's society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process.Therefore, the present thesis analyses the influence of information overload on decisions towards smartphones. A broad literature review is conducted in order to get a better understanding of the consumer decision process, the influencing factors, the concept of information overload and brand behavior. In order to answer the research question, a quantitative online survey is performed. An experimental task of either one of two tables with different level of information load is implemented. The two groups can be compared in order to reveal significant differences. Furthermore, the moderator effect of perceived information overload on satisfaction of a decision is analyzed.First, the participants were asked about their satisfaction of the decision, based on what choice criteria they evaluated and the information overload is measured. Additionally, the participants assess their information search, brand and evaluation behavior in the questionnaire. The results show that information overload has a moderating effect on decisions. Moreover, technical, economical and personal criteria have a negative influence on decisions, whereby social criteria increase the satisfaction of a decision within an information overloaded environment. Additionally, a difference of experiencing information overload between women and men is discovered. The study discloses the impact of consumer's information overload on decisions. Thus, information overload leads to a change of satisfaction on a decision. 104 pp. Englisch, Books.
Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today's society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process.Therefore, the present thesis analyses the influence of information overload on decisions towards smartphones. A broad literature review is conducted in order to get a better understanding of the consumer decision process, the influencing factors, the concept of information overload and brand behavior. In order to answer the research question, a quantitative online survey is performed. An experimental task of either one of two tables with different level of information load is implemented. The two groups can be compared in order to reveal significant differences. Furthermore, the moderator effect of perceived information overload on satisfaction of a decision is analyzed.First, the participants were asked about their satisfaction of the decision, based on what choice criteria they evaluated and the information overload is measured. Additionally, the participants assess their information search, brand and evaluation behavior in the questionnaire. The results show that information overload has a moderating effect on decisions. Moreover, technical, economical and personal criteria have a negative influence on decisions, whereby social criteria increase the satisfaction of a decision within an information overloaded environment. Additionally, a difference of experiencing information overload between women and men is discovered. The study discloses the impact of consumer's information overload on decisions. Thus, information overload leads to a change of satisfaction on a decision. 104 pp. Englisch, Books.
5
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Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? (2017)
~EN PB NW RPISBN: 9783668768765 bzw. 3668768765, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
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Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?
DE PB NWISBN: 9783668768758 bzw. 3668768757, in Deutsch, GRIN Verlag, Taschenbuch, neu.
Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? ab 34.99 € als pdf eBook: . Aus dem Bereich: eBooks, Wirtschaft,.
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Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?
~EN PB USISBN: 9783668768765 bzw. 3668768765, vermutlich in Englisch, Taschenbuch, gebraucht, guter Zustand.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: AUT.
Von Händler/Antiquariat, Bonita.
paperback. Good. Access codes and supplements are not guaranteed with used items.
Von Händler/Antiquariat, Bonita.
paperback. Good. Access codes and supplements are not guaranteed with used items.
8
Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?
~EN NWISBN: 3668768765 bzw. 9783668768765, vermutlich in Englisch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
9
Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?
DE NW EB DLISBN: 9783668768758 bzw. 3668768757, in Deutsch, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
10
Information Overload and its Influence on Custom (2018)
~EN PB NWISBN: 9783668768765 bzw. 3668768765, vermutlich in Englisch, Taschenbuch, neu.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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