The contribution of segmentation profiling and targeting to the successful marketing of a product
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Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Dr. Buhmann Schule gemeinnützige GmbH, language: English, abstract: In their daily life coffee is mostly indispensable for people nowadays. Already in the 1980's in the UK coffee was very popular and well known, even though the English preferred drinking tea. As coffee consumption increased the demand for complementary products like coffee creamers increased also. As coffee creamers gained popularity in the UK Coffee-Mate, Nestlé's brand of coffee creamer, was faced with the problem that its market was still relatively small with a variety of competitors manufacturing substitutes, e.g. cream and other brands of coffee whitener. Being confronted with this and a decreasing advertising budget the managers of Coffee-Mate were forced to look for new consumers in an attempt to increase sales. As a first step, they did a survey, to get to know their potential customers better and to have a better general overview of the target market. Because the competition in the coffee creamer sector is relatively strong, it was essential that Coffee-Mate created a strategy with the aim of strengthening their position in the coffee creamer market in Great Britain and surpass their competitors. To clarify the next steps for the company, it is the aim of this Case Study to investigate and evaluate the segments of the Coffee-Mate in terms of finding a proper recommendation for an effective strategy that Coffee-Mate could use. 2018. 20 S. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).

Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,4, Dr. Buhmann Schule gemeinnützige GmbH, language: English, abstract: A business' success lies in its marketing. Successful marketing in particular focuses on reaching the target group and tries to satisfy their needs. Customers have become more discerning, especially as the internet and social media have had a dramatic impact on the types of marketing activities that are the most effective. Customers can access information very easily and compare companies. Therefore they have the power and can easily walk away if they do not like the companies product, the result is they now determine most of the markets. Therefore, successful marketing involves everything that an organization has to make happen if customers are to be satisfied with their products. For this to be done effectively and in target-oriented way, an organization has, therefore, to discover and access customer needs, design products and services which are likely to be bought by the customers. Then these products have to be promoted and of course delivered. Marketers try to implement a feeling in consumers to fulfill unfelt needs. For this reason the most important aspect is to correspond with customers directly. A company should never just assume that they know the customers' desires. 2018. 20 S. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).

Lieferung aus: Deutschland, Versandfertig in 4 - 5 Werktagen, Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, preigu.
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Dr. Buhmann Schule gemeinnützige GmbH, language: English, abstract: In their daily life coffee is mostly indispensable for people nowadays. Already in the 1980's in the UK coffee was very popular and well known, even though the English preferred drinking tea. As coffee consumption increased the demand for complementary products like coffee creamers increased also. As coffee creamers gained popularity in the UK Coffee-Mate, Nestlé's brand of coffee creamer, was faced with the problem that its market was still relatively small with a variety of competitors manufacturing substitutes, e.g. cream and other brands of coffee whitener. Being confronted with this and a decreasing advertising budget the managers of Coffee-Mate were forced to look for new consumers in an attempt to increase sales. As a first step, they did a survey, to get to know their potential customers better and to have a better general overview of the target market. Because the competition in the coffee creamer sector is relatively strong, it was essential that Coffee-Mate created a strategy with the aim of strengthening their position in the coffee creamer market in Great Britain and surpass their competitors. To clarify the next steps for the company, it is the aim of this Case Study to investigate and evaluate the segments of the Coffee-Mate in terms of finding a proper recommendation for an effective strategy that Coffee-Mate could use. Taschenbuch, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: Book, Publiziert: 2018-08-21, Studio: GRIN Verlag.

Lieferung aus: Deutschland, Versandfertig in 4 - 5 Werktagen, Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, averdo24.
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,4, Dr. Buhmann Schule gemeinnützige GmbH, language: English, abstract: A business' success lies in its marketing. Successful marketing in particular focuses on reaching the target group and tries to satisfy their needs. Customers have become more discerning, especially as the internet and social media have had a dramatic impact on the types of marketing activities that are the most effective. Customers can access information very easily and compare companies. Therefore they have the power and can easily walk away if they do not like the companies product, the result is they now determine most of the markets. Therefore, successful marketing involves everything that an organization has to make happen if customers are to be satisfied with their products. For this to be done effectively and in target-oriented way, an organization has, therefore, to discover and access customer needs, design products and services which are likely to be bought by the customers. Then these products have to be promoted and of course delivered. Marketers try to implement a feeling in consumers to fulfill unfelt needs. For this reason the most important aspect is to correspond with customers directly. A company should never just assume that they know the customers' desires. Taschenbuch, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: Book, Publiziert: 2018-08-21, Studio: GRIN Verlag.

The contribution of segmentation, profiling and targeting to the successful marketing of Coffee-Mate in Great Britain ab 15.99 EURO Case Study.

The contribution of segmentation, profiling and targeting to the successful marketing of a product ab 15.99 EURO.