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100%: Viktoria Klima: It's IKEA's World. A Growth Strategy Based on Cost Leadership (ISBN: 9783668830714) GRIN Verlag, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
100%: Viktoria Klima: It's IKEA's World. A Growth Strategy Based on Cost Leadership (ISBN: 9783668830707) 2018, GRIN, in Deutsch, auch als eBook.Nur diese Ausgabe anzeigen…
It's IKEA's World. A Growth Strategy Based on Cost Leadership
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Bester Preis: Fr. 15.60 (€ 15.99)¹ (vom 01.12.2018)2
It's IKEA's World. A Growth Strategy Based on Cost Leadership
DE PB NWISBN: 3668830711 bzw. 9783668830714, in Deutsch, GRIN Verlag, Taschenbuch, neu.
It's IKEA's World. A Growth Strategy Based on Cost Leadership ab 15.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,.
3
It's IKEA's World. A Growth Strategy Based on Cost Leadership (2017)
DE PB NWISBN: 9783668830714 bzw. 3668830711, in Deutsch, GRIN Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, International School of Management, Hamburg Campus, language: English, abstract: This case study provides information about Ikea's growth strategy which is based on a cost leadership with high degrees of standardization and only a few local adaptations. Applying growth drivers, marketing mix and internationalization strategy, the case gives profound insights into the company's success and how it was achieved. Key value of the case involves critical assessment of Ikea's internationalization and recommendations to maintain growth. Outcome of the study was that Ikea is dependent on certain growth drivers that include company values, prices, product range, places of distribution and advertisement on the internal side of the company and governmental actions, growth of the population, mergers and sustainability on the external side of the company. Ikea's growth strategy seems to be very successful. Nevertheless, the company has to face several challenges regarding its internationalization process. Through governmental regulations, too superficial market research and different tastes of customers that lead to a necessary adaptation to local circumstances, Ikea needs to avoid being outperformed by its competitors. Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, International School of Management, Hamburg Campus, language: English, abstract: This case study provides information about Ikea's growth strategy which is based on a cost leadership with high degrees of standardization and only a few local adaptations. Applying growth drivers, marketing mix and internationalization strategy, the case gives profound insights into the company's success and how it was achieved. Key value of the case involves critical assessment of Ikea's internationalization and recommendations to maintain growth. Outcome of the study was that Ikea is dependent on certain growth drivers that include company values, prices, product range, places of distribution and advertisement on the internal side of the company and governmental actions, growth of the population, mergers and sustainability on the external side of the company. Ikea's growth strategy seems to be very successful. Nevertheless, the company has to face several challenges regarding its internationalization process. Through governmental regulations, too superficial market research and different tastes of customers that lead to a necessary adaptation to local circumstances, Ikea needs to avoid being outperformed by its competitors. Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
5
It´s IKEA´s World. A Growth Strategy Based on Cost Leadership (2018)
DE NW EBISBN: 9783668830707 bzw. 3668830703, in Deutsch, GRIN, neu, E-Book.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
It´s IKEA´s World. A Growth Strategy Based on Cost Leadership (2018)
DE NW EBISBN: 9783668830707 bzw. 3668830703, in Deutsch, GRIN, neu, E-Book.
Lieferung aus: Schweiz, Sofort per Download lieferbar.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
It's IKEA's World. A Growth Strategy Based on Cost Leadership (2018)
EN PB NWISBN: 9783668830714 bzw. 3668830711, in Englisch, 20 Seiten, GRIN Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Der Artikel ist bald verfügbar. Sichern Sie sich jetzt Ihr Exemplar! Versandkostenfrei.
Von Händler/Antiquariat, Amazon.de.
Taschenbuch, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: Book, Publiziert: 2018-10-25, Studio: GRIN Verlag.
Von Händler/Antiquariat, Amazon.de.
Taschenbuch, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: Book, Publiziert: 2018-10-25, Studio: GRIN Verlag.
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