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100%: Charlotte Brodtkorb: Consumer Behaviour Analysis. The Innocent Smoothie (ISBN: 9783668834309) GRIN Verlag, N/A, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
100%: Charlotte Brodtkorb: Consumer Behaviour Analysis. The Innocent Smoothie (ISBN: 9783668834293) Consumer Behaviour Analysis. The Innocent Smoothie, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Consumer Behaviour Analysis. The Innocent Smoothie - 7 Angebote vergleichen
Bester Preis: Fr. 14.66 (€ 14.99)¹ (vom 27.12.2018)1
B r o d t k o r b , C h a r l o t t e
Consumer Behaviour Analysis. The "Innocent" Smoothie (2012)
DE PB NWISBN: 9783668834309 bzw. 366883430X, in Deutsch, GRIN Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2012 in the subject Sociology - Consumption and Advertising, grade: 1,3, European Business School London / Regent's College, course: MKT6A7 - Consumer Behaviour, language: English, abstract: This report examines consumer behaviour in the context of the purchase of a smoothie produced by market leader Innocent Drinks. Based on a hybrid segmentation approach, the company is targeting a group amenable to the consumption of health foods in terms of preferences and resources. Benefitting from a strong position in the children's as well as in the adults' smoothie sector, Innocent build on their first-mover advantage by maintaining an original brand image characterised by friendliness and approachability through utilisation of marketing mix elements. Pricing strategies and communications mix are tailored to the target segment. Innocent successfully compete on differentiation, focussing on product quality and sustainble business practice. It is, however, suggested that they publicise their CSR initiatives on a broader scale and and target children more directly for their "Kid's Smoothie". Versandfertig in 6-10 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2012 in the subject Sociology - Consumption and Advertising, grade: 1,3, European Business School London / Regent's College, course: MKT6A7 - Consumer Behaviour, language: English, abstract: This report examines consumer behaviour in the context of the purchase of a smoothie produced by market leader Innocent Drinks. Based on a hybrid segmentation approach, the company is targeting a group amenable to the consumption of health foods in terms of preferences and resources. Benefitting from a strong position in the children's as well as in the adults' smoothie sector, Innocent build on their first-mover advantage by maintaining an original brand image characterised by friendliness and approachability through utilisation of marketing mix elements. Pricing strategies and communications mix are tailored to the target segment. Innocent successfully compete on differentiation, focussing on product quality and sustainble business practice. It is, however, suggested that they publicise their CSR initiatives on a broader scale and and target children more directly for their "Kid's Smoothie". Versandfertig in 6-10 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
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Consumer Behaviour Analysis. The Innocent Smoothie
~EN NW EB DLISBN: 9783668834293 bzw. 3668834296, vermutlich in Englisch, Consumer Behaviour Analysis. The Innocent Smoothie, neu, E-Book, elektronischer Download.
Consumer Behaviour Analysis. The Innocent Smoothie ab 12.99 € als pdf eBook: . Aus dem Bereich: eBooks, Wirtschaft,.
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Consumer Behaviour Analysis. The Innocent Smoothie
DE PB NWISBN: 366883430X bzw. 9783668834309, in Deutsch, GRIN Verlag, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Consumer Behaviour Analysis. The "Innocent" Smoothie (2018)
EN PB NWISBN: 9783668834309 bzw. 366883430X, in Englisch, 28 Seiten, GRIN Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Der Artikel ist bald verfügbar. Sichern Sie sich jetzt Ihr Exemplar! Versandkostenfrei.
Von Händler/Antiquariat, Amazon.de.
Taschenbuch, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: Book, Publiziert: 2018-11-06, Studio: GRIN Verlag.
Von Händler/Antiquariat, Amazon.de.
Taschenbuch, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: Book, Publiziert: 2018-11-06, Studio: GRIN Verlag.
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