International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US . European Markets (Contributions to Economics)
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Von Händler/Antiquariat, Buchhandlung - Bides GbR [52676528], Dresden, Germany.
Neuware - China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those 'economic miracles' which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing. 370 pp. Englisch.

Von Händler/Antiquariat, Buchhandlung - Bides GbR [52676528], Dresden, SA, Germany.
Neuware - China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those economic miracles which have brought Germany, Japan, and the South East Asian Tigers into the top league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a passive role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing. 370 pp. Englisch.

Lieferung aus: Deutschland, Versandkostenfrei.
International Brand Management of Chinese Companies: China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those `economic miracles` which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a `passive` role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing. Englisch, Buch.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Serendipity UnLtd.
Software engineering has over the years been applied in many different fields, ranging from telecommunications to embedded systems in car and aircraft industry as well as in production engineering and computer networks. Foundations in software technology lie in models allowing to capture application domains, detailed requirements, but also to understand the structure and working of software systems like software architectures and programs. These models have to be expressed in techniques based on discrete mathematics, algebra and logics. However, according to the very specific needs in applications of software technology, formal methods have to serve the needs and the quality of advanced software engineering methods, especially taking into account security aspects in Information Technology. This book presents mathematical foundations of software engineering and state-of-the-art engineering methods in their theoretical substance in the step towards practical applications to examine software engineering techniques and foundations used for industrial tasks. The contributions in this volume emerged from lectures of the 25th International Summer School on Engineering Theories of Software Intensive Systems, held at Marktoberdorf, Germany from August 3 to August 15, 2004., Paperback, Ausgabe: 2005, Label: Springer, Springer, Produktgruppe: Book, Publiziert: 2005-09-01, Studio: Springer, Verkaufsrang: 13841591.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 3-4 business days.
Von Händler/Antiquariat, Meltek Books1.
Software engineering has over the years been applied in many different fields, ranging from telecommunications to embedded systems in car and aircraft industry as well as in production engineering and computer networks. Foundations in software technology lie in models allowing to capture application domains, detailed requirements, but also to understand the structure and working of software systems like software architectures and programs. These models have to be expressed in techniques based on discrete mathematics, algebra and logics. However, according to the very specific needs in applications of software technology, formal methods have to serve the needs and the quality of advanced software engineering methods, especially taking into account security aspects in Information Technology. This book presents mathematical foundations of software engineering and state-of-the-art engineering methods in their theoretical substance in the step towards practical applications to examine software engineering techniques and foundations used for industrial tasks. The contributions in this volume emerged from lectures of the 25th International Summer School on Engineering Theories of Software Intensive Systems, held at Marktoberdorf, Germany from August 3 to August 15, 2004., Paperback, Ausgabe: 2005, Label: Springer, Springer, Produktgruppe: Book, Publiziert: 2005-09-01, Studio: Springer, Verkaufsrang: 13841591.

Von Händler/Antiquariat, Alden Books [58991492], New York, NY, U.S.A.
pp. x + 370 1st Edition.