Social Media Advertising and Its Impact on Consumer Behaviour
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Bester Preis: Fr. 31.28 (€ 31.99)¹ (vom 28.02.2023)1
Social Media Advertising and Its Impact on Consumer Behaviour (2023)
EN PB NWISBN: 9788793530379 bzw. 8793530374, in Englisch, Taschenbuch, neu.
Lieferung aus: Niederlande, zzgl. Versandkosten.
Social media (SM) is inevitable in modern human life and business. People use it not only for networking but also for shopping, education, investment, politics, social cause, marketing, and generally, it has become an integral part of their life. Similarly, modern businesses regard social media as the most effective way to market their offerings to consumers. More than 160 million businesses around the world have adopted it as an integral element of promotion mix, since it enables direct communication with customers (Cooper, 2020; Hootsuite, 2020; Mangold & Faulds, 2009). As a result, marketers dependence on traditional tools (i.e. television and newspapers) has reduced and social media has become an advertising battleground for brands. Managementboeken, Alle managementboeken, Engelse Boeken > Managementboeken > Alle managementboeken.
Social media (SM) is inevitable in modern human life and business. People use it not only for networking but also for shopping, education, investment, politics, social cause, marketing, and generally, it has become an integral part of their life. Similarly, modern businesses regard social media as the most effective way to market their offerings to consumers. More than 160 million businesses around the world have adopted it as an integral element of promotion mix, since it enables direct communication with customers (Cooper, 2020; Hootsuite, 2020; Mangold & Faulds, 2009). As a result, marketers dependence on traditional tools (i.e. television and newspapers) has reduced and social media has become an advertising battleground for brands. Managementboeken, Alle managementboeken, Engelse Boeken > Managementboeken > Alle managementboeken.
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Social Media Advertising and Its Impact on Consumer Behaviour
DE PB NWISBN: 9788793530379 bzw. 8793530374, in Deutsch, Emmanuel Elioth Lulandala, Taschenbuch, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten, Shipping in 3 days.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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