The Death of Propaganda - 4 Angebote vergleichen

Lieferung aus: Niederlande, 5-10 werkdagen.
bol.com.
B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and it... B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.Taal: Engels;Afmetingen: 12x234x156 mm;Gewicht: 324,00 gram;Verschijningsdatum: mei 2012;ISBN10: 8799494906;ISBN13: 9788799494903; Engelstalig | Paperback | 2012.

Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Usually dispatched within 1-2 business days.
Von Händler/Antiquariat, ShineWood.
B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer. Paperback, Etiket: Eye for Image ApS, Eye for Image ApS, Produktgruppe: Book, Offentliggjort: 2012-05-22, Udgivelsesdato: 2012-05-22, Studio: Eye for Image ApS, Salg rang: 4040531.

Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, Usually dispatched within 1-2 business days.
Von Händler/Antiquariat, Book Depository.
B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer. Paperback, Etiket: Eye for Image ApS, Eye for Image ApS, Produktgruppe: Book, Offentliggjort: 2012-05-22, Udgivelsesdato: 2012-05-22, Studio: Eye for Image ApS, Salg rang: 4040531.

Lieferung aus: Vereinigte Staaten von Amerika, På lager, plus forsendelse.
The-Death-of-Propaganda~~Michael-Best, The Death of Propaganda, Paperback.