Location-Based Marketing: Geomarketing and Geolocation Author
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Bester Preis: Fr. 110.95 (€ 113.69)¹ (vom 23.04.2020)1
Location-Based Marketing: Geomarketing and Geolocation Gerard Cliquet Author
~EN HC NWISBN: 9781786305800 bzw. 1786305801, vermutlich in Englisch, Wiley, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, plus shipping.
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities — whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a geomarketing mix, which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities — whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a geomarketing mix, which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
2
Marketing (2012)
FR PB NWISBN: 9782753516946 bzw. 2753516944, in Französisch, P U De Rennes, Taschenbuch, neu.
Lieferung aus: Kanada, Usually ships within 1 - 2 business days.
Von Händler/Antiquariat, Mémoire des hommes.
Paperback, Étiquette: P U De Rennes, P U De Rennes, Groupe de produits: Book, Publié: 2012-05-07, Studio: P U De Rennes.
Von Händler/Antiquariat, Mémoire des hommes.
Paperback, Étiquette: P U De Rennes, P U De Rennes, Groupe de produits: Book, Publié: 2012-05-07, Studio: P U De Rennes.
3
Marketing (2012)
FR PB USISBN: 9782753516946 bzw. 2753516944, in Französisch, P U De Rennes, Taschenbuch, gebraucht.
Lieferung aus: Kanada, Usually ships within 1 - 2 business days.
Von Händler/Antiquariat, Prestivo3.
Paperback, Étiquette: P U De Rennes, P U De Rennes, Groupe de produits: Book, Publié: 2012-05-07, Studio: P U De Rennes.
Von Händler/Antiquariat, Prestivo3.
Paperback, Étiquette: P U De Rennes, P U De Rennes, Groupe de produits: Book, Publié: 2012-05-07, Studio: P U De Rennes.
4
Marketing : Nouveaux enjeux, nouvelles perspectives (2012)
FR USISBN: 9782753516946 bzw. 2753516944, in Französisch, PU Rennes, gebraucht.
Lieferung aus: Frankreich, Expédition sous 1 à 2 jours ouvrés.
Von Händler/Antiquariat, ABRAXAS-LIBRIS.
Broché, Étiquette: PU Rennes, PU Rennes, Groupe de produits: Book, Publié: 2012-05-07, Studio: PU Rennes, Vente de rang: 1704067.
Von Händler/Antiquariat, ABRAXAS-LIBRIS.
Broché, Étiquette: PU Rennes, PU Rennes, Groupe de produits: Book, Publié: 2012-05-07, Studio: PU Rennes, Vente de rang: 1704067.
5
Marketing : Nouveaux enjeux, nouvelles perspectives (2012)
FR NWISBN: 9782753516946 bzw. 2753516944, in Französisch, PU Rennes, neu.
Lieferung aus: Frankreich, Habituellement expédié sous 24 h, livraison gratuite pour AmazonPrime seulement. Régulière de € 0.01.
Von Händler/Antiquariat, Amazon.fr.
Broché, Étiquette: PU Rennes, PU Rennes, Groupe de produits: Book, Publié: 2012-05-07, Studio: PU Rennes, Vente de rang: 1704067.
Von Händler/Antiquariat, Amazon.fr.
Broché, Étiquette: PU Rennes, PU Rennes, Groupe de produits: Book, Publié: 2012-05-07, Studio: PU Rennes, Vente de rang: 1704067.
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