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Bester Preis: Fr. 15.09 (€ 15.43)¹ (vom 03.12.2017)1
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
~EN NW EB DL
ISBN: 9780470473375 bzw. 0470473371, vermutlich in Englisch, John Wiley & Sons Limited (USD), neu, E-Book, elektronischer Download.
Lieferung aus: Russische Föderation, zzgl. Versandkosten.
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America «At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!» –Tony Hsieh, CEO, Zappos.com «The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L.» –Fisk Johnson, chairman and CEO, SC Johnson «The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line.» –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice «Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results.» –Mark L. Vachon, president and CEO, GE Healthcare, Americas «The Shift charts a dramatic new role for marketing. A challenge every firm should embrace.» –David Aaker, vice chairman, Prophet; and, author, Brand Leadership «The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth.» –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University «Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!» –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company, Бизнес-Книги/Маркетинг, PR, реклама, book.
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America «At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!» –Tony Hsieh, CEO, Zappos.com «The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L.» –Fisk Johnson, chairman and CEO, SC Johnson «The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line.» –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice «Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results.» –Mark L. Vachon, president and CEO, GE Healthcare, Americas «The Shift charts a dramatic new role for marketing. A challenge every firm should embrace.» –David Aaker, vice chairman, Prophet; and, author, Brand Leadership «The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth.» –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University «Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!» –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company, Бизнес-Книги/Маркетинг, PR, реклама, book.
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The Shift - The Transformation of Today's Marketers into Tomorrow's Growth Leaders
EN NW
ISBN: 9780470473375 bzw. 0470473371, in Englisch, John Wiley & Sons, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
The Shift: Praise for The Shift " More than ever, the role of marketing has to be to driveprofitable growth by unlocking customer insights. The Shiftprovides inspiring examples of how leading marketers are getting itdone." – Cammie Dunaway, executive vice president of sales andmarketing, Nintendo of America" At Zappos.com we&apos ve always approached business in our ownunique way. The Shift outlines many principles we holisticallyembrace. Kudos to Scott Davis for putting together such a greatresource!" – Tony Hsieh, CEO, Zappos.com" The Shift is a great &apos how-to book&apos for Visionary Marketers whowant to stand out, help their company succeed by moving toward trueaccountability, and drive a business strategy that keeps thecustomer in mind, while never losing sight of the P&L." – Fisk Johnson, chairman and CEO, SC Johnson" The Shift&apos s articulation of how marketing can drive a company&apos sbottom line and a marketer&apos s career makes it a must-read for anyCEO who wants marketing to truly impact their company&apos s bottomline." – CJ Fraleigh, CEO, Sara Lee Retail and Foodservice" Marketer as a P&L– oriented businessperson! Thisimportant book for senior executives provides a road map on howmarketers and their organizations can shift their profiles, whiledriving bottom-line results." – Mark L. Vachon, president and CEO, GE Healthcare,Americas" The Shift charts a dramatic new role for marketing. A challengeevery firm should embrace." – David Aaker, vice chairman, Prophet and, author,Brand Leadership" The Shift has to become a way of life from the classroom to theboardroom. Davis&apos s book brings a practitioner&apos s perspective to thiscritical topic of marketers shifting to becoming more accountableand more personally responsible for driving growth." – Dipak Jain, dean, Kellogg Graduate School ofManagement, Northwestern University" Forget the CMO. Long live the integrated agenda of the ChiefGrowth and Visionary Officer!" – Joseph V. Tripodi, chief marketing and commercialofficer, The Coca Cola Company, Englisch, Ebook.
The Shift: Praise for The Shift " More than ever, the role of marketing has to be to driveprofitable growth by unlocking customer insights. The Shiftprovides inspiring examples of how leading marketers are getting itdone." – Cammie Dunaway, executive vice president of sales andmarketing, Nintendo of America" At Zappos.com we&apos ve always approached business in our ownunique way. The Shift outlines many principles we holisticallyembrace. Kudos to Scott Davis for putting together such a greatresource!" – Tony Hsieh, CEO, Zappos.com" The Shift is a great &apos how-to book&apos for Visionary Marketers whowant to stand out, help their company succeed by moving toward trueaccountability, and drive a business strategy that keeps thecustomer in mind, while never losing sight of the P&L." – Fisk Johnson, chairman and CEO, SC Johnson" The Shift&apos s articulation of how marketing can drive a company&apos sbottom line and a marketer&apos s career makes it a must-read for anyCEO who wants marketing to truly impact their company&apos s bottomline." – CJ Fraleigh, CEO, Sara Lee Retail and Foodservice" Marketer as a P&L– oriented businessperson! Thisimportant book for senior executives provides a road map on howmarketers and their organizations can shift their profiles, whiledriving bottom-line results." – Mark L. Vachon, president and CEO, GE Healthcare,Americas" The Shift charts a dramatic new role for marketing. A challengeevery firm should embrace." – David Aaker, vice chairman, Prophet and, author,Brand Leadership" The Shift has to become a way of life from the classroom to theboardroom. Davis&apos s book brings a practitioner&apos s perspective to thiscritical topic of marketers shifting to becoming more accountableand more personally responsible for driving growth." – Dipak Jain, dean, Kellogg Graduate School ofManagement, Northwestern University" Forget the CMO. Long live the integrated agenda of the ChiefGrowth and Visionary Officer!" – Joseph V. Tripodi, chief marketing and commercialofficer, The Coca Cola Company, Englisch, Ebook.
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What Comes Next
ES US
ISBN: 8466305327 bzw. 9788466305327, in Spanisch, Santillana USA Publishing Company, Incorporated, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, En la acción.
crime,fiction,kidnapping,literature and fiction,mystery thriller and suspense,psychological thrillers,suspense,thrillers,thrillers and suspense, El Profesor, UN BEST SELLER MUNDIAL. Una chica de 16 anos es raptada por una pareja de psicopatas: la encierran en un sotano, la torturan, la maltratan, y no contentos con esto lo retransmiten todo por Internet. Un viejo profesor de psicologia ya jubilado, viudo, enfermo y con la idea de quitarse la vida parece ser su unica via de escape. ENGLISH DESCRIPTION A 16-year old girl is kidnapped. Locked in a basement, her torture and abuse are broadcast on the Internet. A retired psychology professor has just been diagnosed with a degenerative dementia that will soon end his life. As he leaves his doctor s office, he involuntarily witnesses the abduction. Torn between taking his life and doing one last useful thing, he decides to help find the girl, but in order to do so he must become immersed in the world of Internet pornography and use every last moment of clarity in the quest.
crime,fiction,kidnapping,literature and fiction,mystery thriller and suspense,psychological thrillers,suspense,thrillers,thrillers and suspense, El Profesor, UN BEST SELLER MUNDIAL. Una chica de 16 anos es raptada por una pareja de psicopatas: la encierran en un sotano, la torturan, la maltratan, y no contentos con esto lo retransmiten todo por Internet. Un viejo profesor de psicologia ya jubilado, viudo, enfermo y con la idea de quitarse la vida parece ser su unica via de escape. ENGLISH DESCRIPTION A 16-year old girl is kidnapped. Locked in a basement, her torture and abuse are broadcast on the Internet. A retired psychology professor has just been diagnosed with a degenerative dementia that will soon end his life. As he leaves his doctor s office, he involuntarily witnesses the abduction. Torn between taking his life and doing one last useful thing, he decides to help find the girl, but in order to do so he must become immersed in the world of Internet pornography and use every last moment of clarity in the quest.
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