Point of sale credits from a consumer's perspective
8 Angebote vergleichen

Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Bachelor Thesis from the year 2009 in the subject Business economics - Miscellaneous, grade: 1,4, Heidelberg International Business Academy, language: English, abstract: Being a traditional emergency credit for the poorer members of society for a long time, most people thought that POS credits were 'unsolid' and thus did not use it. Nowadays, this situation has changed for a variety of reasons and several authors have under-taken research on the subject in general or from a retailer's perspective. This piece of work focuses on the consumer's perspective of POS credits and shows that several factors, such as age, discretionary income and social position determine a person's perception and usage pattern of the POS credit. In order to identify these relationships the author has undertaken primary and secon-dary research. The knowledge of authors who have previously written on the subject has been used to design a questionnaire that allows for a considerable analysis of the above mentioned relationships. For primary research 100 anonymous people have been questioned in a shopping cen-tre in Heidelberg, Germany using an interview administered quantitative questionnaire. Most of the results are in line with the findings of other authors. However, primary re-search shows that society as a whole still believes that a POS credit is an emergency credit and that most people's perception of the credit is not as favourable as it is often assumed. Moreover, specific reasons for a positive or negative perception are strongly related to a person's age rather than to social position. Most of users of this financing tool seem to use it for acquiring non-necessary prestig-ious items. The estimated price of the item rises with the person's age and income. Main motives for using the credit instead of a bank loan could not be identified due to the sample's size. However, primary research implies that using POS credits might 2016. 80 S. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).

Lieferung aus: Deutschland, Versandkostenfrei.
Point of sale credits from a consumer`s perspective: Bachelor Thesis from the year 2009 in the subject Business economics - Miscellaneous, grade: 1,4, Heidelberg International Business Academy, language: English, abstract: Being a traditional emergency credit for the poorer members of society for a long time, most people thought that POS credits were `unsolid` and thus did not use it. Nowadays, this situation has changed for a variety of reasons and several authors have under-taken research on the subject in general or from a retailer`s perspective. This piece of work focuses on the consumer`s perspective of POS credits and shows that several factors, such as age, discretionary income and social position determine a person`s perception and usage pattern of the POS credit. In order to identify these relationships the author has undertaken primary and secon-dary research. The knowledge of authors who have previously written on the subject has been used to design a questionnaire that allows for a considerable analysis of the above mentioned relationships. For primary research 100 anonymous people have been questioned in a shopping cen-tre in Heidelberg, Germany using an interview administered quantitative questionnaire. Most of the results are in line with the findings of other authors. However, primary re-search shows that society as a whole still believes that a POS credit is an emergency credit and that most people`s perception of the credit is not as favourable as it is often assumed. Moreover, specific reasons for a positive or negative perception are strongly related to a person`s age rather than to social position. Most of users of this financing tool seem to use it for acquiring non-necessary prestig-ious items. The estimated price of the item rises with the person`s age and income. Main motives for using the credit instead of a bank loan could not be identified due to the sample`s size. However, primary research implies that using POS credits might, Englisch, Taschenbuch.

Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Erscheinungsdatum: 02.03.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Point of sale credits from a consumer's perspective, Titelzusatz: The relationship between age and social position on perception and usage patterns of POS credits, Auflage: 1. Auflage von 2016 // 1. Auflage, Autor: Metzen, Vera, Verlag: GRIN Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Sonstiges, Seiten: 80, Gewicht: 127 gr, Verkäufer: averdo.

Von Händler/Antiquariat, MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen